News

As recent debates on the relevancy of traditional PR continue, are marketers missing the point? As the sector evolves and adapts, we asked our network of PR experts to share the latest trends, challenges, and tactics for a modernised PR strategy.

Whether you're deciding if you even need a marketing agency, running a search, or evaluating your partners - here's everything you need to know about working with agencies to build strong brand-agency relationships.

As a new report shows the UK media industry regained hundreds of millions of pounds in ad revenue over the past twelve months, we highlight eight marketing campaigns launched last month in April as 2022 shapes into another record-breaking year.

As consumers navigate through an increasingly complex ecosystem from awareness to purchase, could a smarter, more integrated approach to Influencer Marketing be the solution?

GO! Network members and e-commerce specialists LaBrand discuss the various options when it comes to selling your products online, and how to ensure your e-commerce strategy is a success.

For marketers focused on demonstrating immediate ROI, the idea of investing in a non-digital marketing strategy can be nerve-wracking - but with the potential reward being larger than ever, what goes into getting an awareness strategy 'right'?

Marketers are spoiled for choice when it comes to performance metrics - but are insights getting lost in the crowd? This week, GO! and our experts dive into some of the most underappreciated channel marketing metrics, and how to make use of them.

GO! Network members Relative Marketing discuss the importance of branding and design and what to consider before starting a branding project.

As figures reveal TV ad spend hit a record high in 2021, can 2022 do even better? Here's eight of the best OOH, TV, Digital, and advertising campaigns of last month - March - and the creative brains behind them.

Your website isn’t just part of your brand – as the first touchpoint for many of your customers, it IS your brand. Here’s what our experts have to say on how to plan a website rebuild project, and everything you need to know to run it smoothly.

Driving profit can be difficult when you’re doing it alone. In our final session with agency accountancy firm The Wow Company, learn how to bring your full team on the journey and see the difference in impact.

A well-formatted marketing brief provides a solid foundation for any campaign, ensuring that an internal or external team is aligned on everything from timelines to KPIs. This week, we're sharing how to write a foolproof marketing brief for any team.

For years, the ‘localisation' of agencies working with clients has been a given – but is this about to change? Sam Stanhope, Content Manager at GO!, explores the changes we’re seeing in location requirements, and the growth of Northern agencies.

Outbound prospecting has always been a fine line to walk. However, in the past year, many agencies have come to rely on outbound prospecting through cold outreach, email and combo sales to find new business opportunities. So how do you do it right?

As we start to close the chapter on the last year and a half, a number of successful agencies face a genuinely pressing issue – revenue management. As agencies grow, headcounts increase, and so do running costs. So how do you broach this sensitively?

Julia Reynolds is an industry inspiration when it comes to retail. With more than 3 decades in the clothing world, and leadership of everything from F&F to Figleaves, she’s shifted focus in recent years to work on a project of her own.

Experts from our network share how to build a customer strategy that builds loyalty, re-engages your audience, and drives revenue for your efforts.

As the conversation on ESG and net zero rages on, how do you turn your company sustainability initiatives into more than a ‘nice-to-have’? This week, we spoke to sustainability leaders to learn what goes into an authentic sustainability effort.

From reduced costs to improved customer experience to better sales conversions and use of team resources, the benefits of streamlined digital systems are obvious to most - so why is it so often overlooked?

Business areas that impact customer growth and retention are increasingly complex. With organic advocacy being more important now than ever, here's how to leverage better communication, customer research, and UX to build your growth strategy.

Our talent, brand, and communication experts discuss how to build an effective talent and engagement strategy that works for your business needs.

A business-wide Digital Transformation effort can bring exponential value – but getting it right requires commitment, patience and skill like no other. Here’s how to get it right, from the experts.

Are legacy systems and software holding back your business? GO! Network members Calls9 discuss the best approach to modernising your current technologies, common pitfalls, and how to ensure a successful outcome.

Leaders from across the industry spectrum share advice the've received themselves, and offer their own, to those starting out in a leadership role.

In the face of changing legislation, Digital Strategist at Fox, Jennifer Brennan, discusses why it is more essential than ever for marketers to get creative with contextual targeting.

Yes, a great customer experience matters - but what can you do right now to improve it? From personalising their experience to customer journey mapping, here's how to build real steps to a great customer experience into your business strategy

This year for International Women’s Day, we’re expanding on the topic to discuss what diversity looks like in an ever-evolving landscape.

Multinational automotive supplier; Continental appoints Hatch to be their new PR agency partner, following a thorough search and selection process managed by The GO! Network – who oversaw a final four-way competitive pitch.

The GO! Network is evolving. Under the ownership of FindProcure Ltd, we’re adopting a technology-first approach to enhance efficiency, deliver smarter insights, and improve how brands connect.

Leading kitchen and home appliance brand - Morphy Richards, has appointed Social Trinity to be their TikTok Shop partner, following an introduction through The GO! Network - who then oversaw the competitive pitch process.

Due to a period of significant growth at GO!, we are looking to appoint a Network Retention Manager as part of our driven and collaborative agency account management team.

Manchester-based Democracy PR has been selected by talkSPORT BET to support their new market activation following a competitive search and selection process managed by The GO! Network.

The high-quality spirits and liqueurs brand will be working with GO! Network members TrunkBBI to drive ambitious expansion plans after winning at pitch.

The London/Denver based agency will be working with The Health Lottery after a competitive agency search and selection process managed by The GO! Network.

The premium designer menswear brand will be working with GO! Network members Vega to drive ambitious expansion plans after winning at pitch.

The Cornish clothing and lifestyle brand will be working with GO! Network members Brave Bison to lead on their UK and US paid social strategy in 2024 after a competitive pitch process.

Kooth will be working with GO! Network members Athlon to lead on the consolidation of their digital presence in 2024 after a competitive pitch process.

The independent charity will be working with GO! Network members Story Group to lead on a new brand awareness campaign in 2024 after a competitive pitch process.

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2023.