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A great Account-Based Marketing strategy targets high-value accounts, weeds out waste, and maximises your campaign ROI, but is it right for you? In this session our experts share the Who, What, Why and How of ABM for your business.

You’ve survived the GA4 migration – now what? In this session for in-house marketing leaders, we’ll share what you need to know to not only ‘keep up’ with digital analytics and platforms, but to actually maximise them for your team.

A well-written brief can work wonders when streamlining your marketing agency search - here’s what to include, and what to consider before you go to market.

In this session for retail and eCommerce marketing leaders, our experts expanded out from the POS to share the trends, best practise, and the biggest opportunities for more effective eCommerce marketing campaigns.

Marketing, Communications, and Digital strategies. They’re better together, but when ownership is split, are opportunities being missed? In this session, our experts shared practical advice for an integrated approach that supports business growth.

As more in-house leaders look to take an objective approach to finding their next marketing agency, we share 5 tips for managing a successful agency appointment process - and how to avoid wasted efforts.

How much of your consumer marketing strategy is being left to chance? In this session for retail marketing leaders, our experts share how to back up your targeting and conversion tactics with a robust understanding of audience behaviour.

Your PPC strategy shouldn’t exist in a vacuum. Our experts share how to utilise the latest PPC trends to complement other areas of your marketing strategy, boost overall performance and demonstrate real value for your business.

In this workshop round-up for marketers looking to nurture their audiences without sacrificing commercial return, our experts share how to build an integrated strategy that works for you.

Is your brand identity supporting or damaging your wider strategy? In this workshop round-up, our experts share the principles of brand architecture to help you build a coherent platform in 2023.

Our experts demystify the creative campaign planning and launch process – helping you build a creative strategy that works for your business.

As the path to purchase gets more complex, how do you begin building a more integrated approach to your conversion strategy? Our experts share how to navigate seamless buying experiences for higher-value products.

For years, the ‘localisation' of agencies working with clients has been a given – but is this about to change? Sam Stanhope, Content Manager at GO!, explores the changes we’re seeing in location requirements, and the growth of Northern agencies.

Outbound prospecting has always been a fine line to walk. However, in the past year, many agencies have come to rely on outbound prospecting through cold outreach, email and combo sales to find new business opportunities. So how do you do it right?

As we start to close the chapter on the last year and a half, a number of successful agencies face a genuinely pressing issue – revenue management. As agencies grow, headcounts increase, and so do running costs. So how do you broach this sensitively?

Our Brand Partnerships Manager, Matthew Delooze recently caught up with Katie Rosen, Head of Creative at Gousto to discuss the brand’s unique creative approach in a growing FMCG category.

Our Brand Partnerships Manager, Matthew Delooze had the pleasure of speaking to Thom Nowell, Marketing Director at Hunter & Gather on their innovative marketing approach within the FMCG sector.

Our Brand Partnerships Manager, Jordan Brownlie had the pleasure of chatting with Michelle Hughes, Head of Digital Marketing at Higgs LLP, about her recent success in managing a rebranding and website development project.

Our Head of Brand Partnerships, Adam Walker had the pleasure of chatting with Emily Dunlop, Head of Marketing at Multiplier, about her fascinating journey navigating the hyper-growth environment of brand leadership.

Lee Grunnell, CMO at Womble Bond Dickinson discusses the future of the multi-national law firm, the impact AI will have on the legal market, and how agency support can better prepare their clients for the changes coming to the legal industry.

James Bridgman, Head of Global Marketing at Pollinate, discusses the potential of a more collaborative marketing approach to FinTech and Finance partnerships.

Jayne shares the challenges facing the finance industry when it comes to Sustainability, ESG, and the ‘right’ way to communicate progress and achievements to your customers.

Our Brand Partnership Manager Adam Walker caught up with Katya Escala (PR Lead) and Roxy Baciu (Head of Community) at giffgaff to learn more about their ambitions for the business, and what it takes to change the industry from the inside out.

Our Brand Partnership Manager, Darren Harsley caught up with Nick King, Insight and Market Research Director at Auto Trader to find out more about their plans for the future and how they have grown their success over the years.

Sorted are changing the way we use ecommerce with their clever tech eco-system transforming the online delivery experience. In this months Against the Grain, Adam and Dan touch upon the company’s values, attitude and what to expect in 2021.

Adam sat down with Rhodri Evans to talk through everything from the brands history, how Levi’s has tackled a turbulent year and the steps the brand has taken to create a more sustainable way forward.

One of our dedicated Brand Partnership Managers, Adam Walker, caught up with Paul Sinclair, Marketing Director at Zen Internet, to discuss how the pandemic impacted Zen's marketing and strategy, and the journey to being awarded B Corp status.

Multinational automotive supplier; Continental appoints Hatch to be their new PR agency partner, following a thorough search and selection process managed by The GO! Network – who oversaw a final four-way competitive pitch.

The GO! Network is evolving. Under the ownership of FindProcure Ltd, we’re adopting a technology-first approach to enhance efficiency, deliver smarter insights, and improve how brands connect.

Leading kitchen and home appliance brand - Morphy Richards, has appointed Social Trinity to be their TikTok Shop partner, following an introduction through The GO! Network - who then oversaw the competitive pitch process.

Due to a period of significant growth at GO!, we are looking to appoint a Network Retention Manager as part of our driven and collaborative agency account management team.

Manchester-based Democracy PR has been selected by talkSPORT BET to support their new market activation following a competitive search and selection process managed by The GO! Network.

The high-quality spirits and liqueurs brand will be working with GO! Network members TrunkBBI to drive ambitious expansion plans after winning at pitch.

The London/Denver based agency will be working with The Health Lottery after a competitive agency search and selection process managed by The GO! Network.

The premium designer menswear brand will be working with GO! Network members Vega to drive ambitious expansion plans after winning at pitch.

The Cornish clothing and lifestyle brand will be working with GO! Network members Brave Bison to lead on their UK and US paid social strategy in 2024 after a competitive pitch process.

Kooth will be working with GO! Network members Athlon to lead on the consolidation of their digital presence in 2024 after a competitive pitch process.

The independent charity will be working with GO! Network members Story Group to lead on a new brand awareness campaign in 2024 after a competitive pitch process.

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2023.