Events

In this workshop, our industry experts share how to develop and execute purpose-driven PR campaigns that align with your brand’s values and resonates with today’s socially conscious consumers.

In an era of consumer scepticism, is trust in influencer marketing fading? In this workshop, our experts share practical advice to enhance and maintain authentic influencer relationships for greater market impact.

Join us for an engaging panel discussion on 'Mastering the Art of a Rebrand: How to transform your brand, align your strategy, and be seen by your audience' to gain valuable insights in enhancing your brand's performance through effective rebranding.

Join us for an exclusive Q&A session with our media and tech leads, as we explore Google's U-Turn on third-party cookie deprecation in Chrome.

In this workshop for in-house digital marketers, our experts share the opportunities for a more integrated paid and organic search strategy that boosts overall marketing performance.

As brand voice plays an increasingly vital role in attracting audiences - are you getting the most out of yours? In this workshop, our industry experts share all on refining your brand's tone of voice to better align with wider market objectives.

Does your website meet the UK accessibility criteria? It’s not just about compliance - embracing accessibility initiatives can yield significant benefits in SEO and user experience.

Explore how to navigate the 'Messy Middle' of the digital customer journey with evidence-based strategies for leveraging cognitive biases and digital touchpoints to enhance brand preference and purchase decisions in this insightful webinar.

In this virtual strategy workshop for in-house advertising and digital marketing leaders, find out how hyper-precise, ‘niche’ audience targeting could transform your media strategy – and how to find the right plan for your business.

One brand, multiple audiences – how do you engage them all? This session will leave you with the tools to build a strategy that hits the right notes with the right audiences – including common challenges to overcome along the way!

Discover how Riviera Travel achieved 37% revenue increase despite a 25% lower marketing budget by redefining travel for older adventurers.

Struggling with Sales and Marketing Pipeline? The B2B Symposium, organised by Ice Blue Sky is a must-not-miss event.