<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab80d1569758b208203_6675612cd170f241b52d11a4_Optimising%2520Search%2520Synergy%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Optimising Search Synergy - Integrating Paid and Organic Strategies</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 August 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 1 Aug 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">In this virtual session, our experts discuss <strong>the critical role an integrated search strategy</strong> can play on brand consideration, how both paid and organic search efforts can <strong>boost market visibility</strong>, along with tools and frameworks to help in-house teams get more from an integrated strategy.</p> <p class="gn-reveal">How can your search strategy <strong>better engage audiences</strong> during the crucial 'consideration' stage?</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What this session covers</h4> <ul> <li><strong>Understanding search synergy.</strong> The key benefits of integrating paid and organic strategies.</li> <li><strong>Aligning paid and organic search with market success.</strong> Ensuring your search strategy aligns with overall marketing goals, and common challenges when integrating your paid and organic search efforts.</li> <li><strong>Strategies and best practices.</strong> Expert advice on maintaining a consistent approach across paid and organic search channels, including how to adapt to evolving market dynamics.</li> <li><strong>Practical implementation.</strong> Effectively developing an integrated search strategy with limited resource, and measuring success.</li> </ul> </aside> <h2 class="gn-reveal">Who should attend?</h2> <p class="gn-reveal"><strong>In-House Digital Marketers</strong>, <strong>SEO and PPC Specialists</strong>, and <strong>Marketing Directors and Strategists</strong>.</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Alexandre Hoffman</span> <span class="gn-speaker__role">Managing Partner · Passion Digital</span> <a href="https://www.linkedin.com/in/mrhfmn/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">David Schulhof</span> <span class="gn-speaker__role">Director of Digital · PHA Group</span> <a href="https://www.linkedin.com/in/david-schulhof/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jack Nesbitt</span> <span class="gn-speaker__role">Head of SEO · Evolved</span> <a href="https://www.linkedin.com/in/jack-nesbitt/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Joel Bransfield</span> <span class="gn-speaker__role">Commercial Operations Director · Big Partnership</span> <a href="https://www.linkedin.com/in/joel-bransfield/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Matt Allfrey</span> <span class="gn-speaker__role">Head of SEO · RocketMill</span> <a href="https://www.linkedin.com/in/matt-allfrey-4a119821/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-4-ways-to-maximise-brand-consideration-with-organic-and-paid-search" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 4 Ways to Maximise Brand Consideration with Organic and Paid Search </span> <span class="gn-related__excerpt">Agency experts share four tactics to align SEO and PPC, target informational queries, and measure engagement at the consideration stage.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/boosting-your-brand-consideration-with-organic-and-paid-search" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Boosting your Brand Consideration with Organic and Paid Search</span> <span class="gn-related__excerpt">Experts unpack the messy middle, bust common misconceptions, and share best-practice tactics for integrating paid and organic search to lift</span> </a> </li> <li class="gn-related__item"> <a href="/articles/101-ways-to-get-more-from-your-ppc-strategy-in-2023" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">101 Ways to Get More from your PPC Strategy in 2023</span> <span class="gn-related__excerpt">Expert tips on stretching limited PPC budgets further. Discover how paid search supports SEO, audience data, and always-on brand awareness.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/integrating-web-development-with-digital-marketing-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Integrating Web Development with Digital Marketing Strategies</span> <span class="gn-related__excerpt">Align your web and marketing strategies to boost traffic, build trust, and generate leads. Practical frameworks, case studies, and budget ti</span> </a> </li> </ul> </aside>