Engaging 'Hidden' Audiences with your Media Strategy

Is it time to get more precise with your audience targeting strategy?

In this virtual strategy workshop for in-house advertising and digital marketing leaders, find out how hyper-precise, ‘niche’ audience targeting could transform your media strategy – and how to find the right plan for your business.

In this 1-hour session, we’ll discuss how to truly understand your audiences, where to find them, and how to manage a sustainable media strategy that gets your brand in the right place at the right time.

Key points on the agenda:

• The ‘average’ consumer – Why brands often struggle to create precise media strategies that reach specific audiences, and the changing trends in audience research

• Mapping your strategy – The building blocks of a true understanding of your audiences, and where to start with reaching ‘hidden’ demographics both offline and online

• Activation and next steps – Best-practise advice for managing your media strategy, measuring success, and making the jump with further investment

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Our Speakers:

• George Gangar, Head of Strategy, Rocketmill

• Tom Stanton, Strategy Director, Anything is Possible

• Richard Williams, Head of Paid Performance, HUB

• Tom Smithson, Director, CNS Media Ltd

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.