Mastering Brand Voice - Aligning Tone with Market Success

In an era where brand reputation is more important than ever, with over a third of consumers highlighting a business' 'distinct personality' as a key stand out feature over competitors - in this virtual session, our experts share the key factors that make a strong brand TOV, along with practical advice and real-world strategies to enhance your brand communication.

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On the agenda:

• Why does brand TOV matter? - Understanding the critical role of mastering brand voice, and the impact on market perceptions.

• Aligning tone with market success - How aligning tone with market success drives brand performance, and overcoming challenges in achieving a consistent brand tone.

• Strategies and best practices - Strategies for aligning tone with market dynamics and consumer expectations across different channels.

• Practical implementation - Practical considerations for strengthening your TOV, real-world examples of successful brand voice alignment, and measuring success.

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Who should attend?

• In-House Brand Marketers

• Creative Directors and Communication Specialists

• Mid-Level Marketers and Marketing Coordinators

• Senior Marketing Leaders and Chief Marketing Officers (CMOs)

• Marketing Executives

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Our Speakers:

• Dalia Jaffar, Marketing and PR Director, Glorious Creative

• Holly Bamford, Head of Client Services, Borne

• Jenny Driver, Client Services Director, Zeal

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.