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News

Interviews, insights and research from our network.

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Scale Series
Drive Series
GO! Network News
Money Matters for British Muslims
DRIVE Series

Money Matters for British Muslims

The four million Muslims living in Britain have a distinct relationship with their money and finances. Their religious beliefs strongly influence their financial choices; everything from banking, home financing to inheritance.

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The Evolution of Influencer Marketing
Marketing+

The Evolution of Influencer Marketing

Influencer marketing is not disappearing any time soon. The platforms it is present on will always evolve and adapt, whether in the more traditional direction of Facebook or Instagram, or on emerging platforms like LinkedIn or TikTok.

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Three key questions to guide the marketing brief writing process
Marketing+

Three key questions to guide the marketing brief writing process

Why does brief writing cause dread for many people, and what’s the magic formula for writing a brief that will generate the right agency response?

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Previous
How to Get More from your Website in 2025
Marketing+

How to Get More from your Website in 2025

As the first touchpoint for many potential customers, your website is undoubtedly a vital aspect of your marketing and wider business strategy - but is it costing or driving leads?

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The Best Marketing Campaigns of 2025 – Monthly Review
Marketing+

The Best Marketing Campaigns of 2025 – Monthly Review

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2025.

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Hidden Gems in Paid Advertising
Marketing+

Hidden Gems in Paid Advertising

As the digital ad landscape gets more competitive, brands need to think beyond Google and Meta to get ahead. But where should they be investing? What underutilised platforms and strategies are delivering real ROI?

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The Best Marketing Campaigns of 2025 - January to March
Marketing+

The Best Marketing Campaigns of 2025 - January to March

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2025.

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Round-up: Video Production for Brands - 5 Things You Need to Know
Marketing+

Round-up: Video Production for Brands - 5 Things You Need to Know

Increased visibility, highly engaging, and easy-to-digest - it's not hard to see why video content has become popular amongst brands, but how do you get it right? In this article, our experts share key tips to help get you started.

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The Art of Creative Copywriting
Marketing+

The Art of Creative Copywriting

Creative copywriting has become a pivotal skill for marketers when developing content that captivates its audience, drives engagement, and inspires action. Whether for OOH campaigns or online content - Are your words making an impact?

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Why User-Generated Content Matters to Brands in 2025
Marketing+

Why User-Generated Content Matters to Brands in 2025

User-generated content (UGC) is set to play a pivotal role in marketing strategies this year, with the power to build brand trust, establish credibility, drive engagement, and influence purchasing decisions. Is your brand utilising UGC?

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5 Signs It’s Time to Change Agencies
Marketing+

5 Signs It’s Time to Change Agencies

Could your agency relationship be better? Are you seeing the right results? In this blog, we’ve identified five key signs that indicate it may be time to review your agency partnerships.

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The Best Marketing Campaigns of 2024 – Monthly Review
Marketing+

The Best Marketing Campaigns of 2024 – Monthly Review

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2024.

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8 of the Best Christmas Ad Campaigns in 2024
Marketing+

8 of the Best Christmas Ad Campaigns in 2024

Grab a coffee or hot chocolate and settle in for an enjoyable read of the best Christmas ad campaigns released this year.

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Is TikTok right for your brand image?
Marketing+

Is TikTok right for your brand image?

The introduction of TikTok has undoubtedly transformed the social media space, with an unprecedented user growth rate and the ability to target a younger demographic through video-led content – but is the app right for your brand?

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The Power of Emotion in Marketing
Marketing+

The Power of Emotion in Marketing

In today's marketing landscape, it's becoming increasingly clear that emotional connections are what truly drive consumer behaviour - but how do you get it right for your strategy?

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Up and away: How location requirements are changing for agency partners
SCALE Series

Up and away: How location requirements are changing for agency partners

For years, the ‘localisation' of agencies working with clients has been a given – but is this about to change? Sam Stanhope, Content Manager at GO!, explores the changes we’re seeing in location requirements, and the growth of Northern agencies.

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Building a scalable Outbound Prospecting plan that works
SCALE Series

Building a scalable Outbound Prospecting plan that works

Outbound prospecting has always been a fine line to walk. However, in the past year, many agencies have come to rely on outbound prospecting through cold outreach, email and combo sales to find new business opportunities. So how do you do it right?

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How fast-growth agencies can manage an increase in rates - and profits
SCALE Series

How fast-growth agencies can manage an increase in rates - and profits

As we start to close the chapter on the last year and a half, a number of successful agencies face a genuinely pressing issue – revenue management. As agencies grow, headcounts increase, and so do running costs. So how do you broach this sensitively?

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GO! Network Event
DRIVE Series

Against the Grain: Gousto

Our Brand Partnerships Manager, Matthew Delooze recently caught up with Katie Rosen, Head of Creative at Gousto to discuss the brand’s unique creative approach in a growing FMCG category.

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GO! Network Event
DRIVE Series

Against the Grain: Hunter & Gather

Our Brand Partnerships Manager, Matthew Delooze had the pleasure of speaking to Thom Nowell, Marketing Director at Hunter & Gather on their innovative marketing approach within the FMCG sector.

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GO! Network Event
DRIVE Series

Against the Grain: Higgs LLP

Our Brand Partnerships Manager, Jordan Brownlie had the pleasure of chatting with Michelle Hughes, Head of Digital Marketing at Higgs LLP, about her recent success in managing a rebranding and website development project.

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GO! Network Event
DRIVE Series

Against the Grain: Multiplier

Our Head of Brand Partnerships, Adam Walker had the pleasure of chatting with Emily Dunlop, Head of Marketing at Multiplier, about her fascinating journey navigating the hyper-growth environment of brand leadership.

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GO! Network Event
DRIVE Series

Leader’s Perspective: What’s Next for the Legal Sector with Lee Grunnell, Womble Bond Dickinson

Lee Grunnell, CMO at Womble Bond Dickinson discusses the future of the multi-national law firm, the impact AI will have on the legal market, and how agency support can better prepare their clients for the changes coming to the legal industry.

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GO! Network Event
DRIVE Series

Leader's Perspective: James Bridgman on Turning Clients into Partners with your Marketing Strategy

James Bridgman, Head of Global Marketing at Pollinate, discusses the potential of a more collaborative marketing approach to FinTech and Finance partnerships.

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GO! Network Event
DRIVE Series

Leader’s Perspective: Jayne Shawcross of Blackfinch Group on Authenticity, ESG, and Steady Progress

Jayne shares the challenges facing the finance industry when it comes to Sustainability, ESG, and the ‘right’ way to communicate progress and achievements to your customers.

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GO! Network Event
DRIVE Series

Against the Grain: GiffGaff

Our Brand Partnership Manager Adam Walker caught up with Katya Escala (PR Lead) and Roxy Baciu (Head of Community) at giffgaff to learn more about their ambitions for the business, and what it takes to change the industry from the inside out.

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GO! Network Event
DRIVE Series

Against the Grain: Auto Trader

Our Brand Partnership Manager, Darren Harsley caught up with Nick King, Insight and Market Research Director at Auto Trader to find out more about their plans for the future and how they have grown their success over the years.

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GO! Network Event
DRIVE Series

Against the Grain: Sorted Group

Sorted are changing the way we use ecommerce with their clever tech eco-system transforming the online delivery experience. In this months Against the Grain, Adam and Dan touch upon the company’s values, attitude and what to expect in 2021.

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GO! Network Event
DRIVE Series

Against the Grain: Levi's

Adam sat down with Rhodri Evans to talk through everything from the brands history, how Levi’s has tackled a turbulent year and the steps the brand has taken to create a more sustainable way forward.

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GO! Network Event
DRIVE Series

Against The Grain: Zen Internet

One of our dedicated Brand Partnership Managers, Adam Walker, caught up with Paul Sinclair, Marketing Director at Zen Internet, to discuss how the pandemic impacted Zen's marketing and strategy, and the journey to being awarded B Corp status.

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The Key Takeaways of 2021 From The GO! Network Team
GO! Network News

The Key Takeaways of 2021 From The GO! Network Team

The GO! Network team look back on the year, reflecting on their biggest achievements, key learnings and hopes for 2022.

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The GO! Network Year in Review: 2021 Thoughts From Our Network Members
GO! Network News

The GO! Network Year in Review: 2021 Thoughts From Our Network Members

2021 hasn’t been without its troubles, but after 2020, it's seemed like a breath of fresh air. To round off the year, we asked our agency partners to share some of the highlights they’ve experienced over the past twelve months.

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Luxury household brand Bobbi Beck launches with support from Finn Communications
GO! Network News

Luxury household brand Bobbi Beck launches with support from Finn Communications

The brand has launched with ‘print-on-demand’ premium wallpaper, focusing on quality over quantity for a global audience. The launch and growth of the brand is being supported by PR agency Finn, appointed via the GO! Network.

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The GO! Network join GenM as founding members
GO! Network News

The GO! Network join GenM as founding members

The GO! Network is one of the 48 founding partners of GenM, an organisation that encourages brands to recognise and respond to the needs of perimenopausal and menopausal women. Here’s why it matters.

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Mutual Success: Team Eleven & PDI International
GO! Network News

Mutual Success: Team Eleven & PDI International

GO! Network members Team Eleven, a specialist business growth agency, sit down with their client PDI International, to discuss the key to mutual success and reflect on their brand-agency relationship so far.

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Internet Archive launch ‘Wayforward Machine’ with support from Network Members BGN
GO! Network News

Internet Archive launch ‘Wayforward Machine’ with support from Network Members BGN

The project from the not-for-profit is designed to sound the alarm on threats to internet freedom with digital and creative development support from BGN.

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Wakefield Grammar School Foundation appoint House for media & creative direction
GO! Network News

Wakefield Grammar School Foundation appoint House for media & creative direction

One of the country’s leading families of independent day schools, Wakefield Grammar School Foundation have appointed GO! Network Member House Creative for creative and media marketing support.

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Mutual Success: Tangent & UK Power Networks on their Brand-Agency Relationship
GO! Network News

Mutual Success: Tangent & UK Power Networks on their Brand-Agency Relationship

What makes for a great brand-agency relationship? This week, GO! Network members, Tangent sit down with their client, UK Power Networks to discuss the key to mutual success and reflect on their brand-agency relationship so far.

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Mutual Success: Velstar & Meglio on shopify and hitting key KPIs
GO! Network News

Mutual Success: Velstar & Meglio on shopify and hitting key KPIs

This week, GO! Network members, Velstar, a Shopify plus partner agency helping brands to achieve eCommerce excellence, sit down with their client Meglio to discuss the key to mutual success and reflect on their brand-agency relationship so far.

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Mutual Success: Impression and Abigail Ahern
GO! Network News

Mutual Success: Impression and Abigail Ahern

GO! Network members, Impression sit down with their client Abigail Ahern to discuss the key to mutual success and reflect on their brand-agency relationship so far.

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