New luxury homeware brand Bobbi Beck launched today with support from GO! and network member Finn Communications. Initially providing premium, print-on-demand wallpapers for a primarily B2B audience, co-founders James Mellan-Matulewicz and Jason Arrowsmith plan to eventually branch out into other areas of homeware.
The brand aims to take advantage of a significant gap in the market for a luxury wallpaper brand that has a user-friendly e-commerce platform and can distribute efficiently with a global reach. Printed at the point of purchase, the process means products will effectively never be ‘out of stock’, and focus on quality over quantity.
About the project
Bobbi Beck came to GO! looking for a PR agency that could support on the initial launch as well as continued press office work as the brand grew. Looking for a mixture of digital and offline/traditional PR, the competitive process was run via the GO! Network.
On the appointment, CEO James Mellan-Matulewicz said ‘Finn understood us well, and throughout the pitch process showed extremely relevant experience, coming across as smart, professional and hard-working.’
Finn founder, Rich Rawlins said: “Bobbi Beck has a unique and progressive proposition to offer the interiors market. Winning the opportunity to launch the brand through PR is a privilege, and we’ll leverage our unrivalled outreach contacts with a series of targeted communications – all designed to really impact on awareness for Bobbi Beck throughout launch and beyond!”
You can find out more about the brand at the new website here.