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Internet Archive launch ‘Wayforward Machine’ with support from Network Members BGN

The project from the not-for-profit is designed to sound the alarm on threats to internet freedom with digital and creative development support from BGN.

GO! Insights

The GO! Network Team

US-based not-for-profit Internet Archive have launched their 25 year anniversary campaign with support from GO! Network Members BGN. The organisation, well known for their WayBack machine, have released a ‘Wayforward Machine,’ designed to look into the future of the internet.


On searching for any site ‘in the year 2046’, the site is covered with pop-ups that make fun of various bizarre restrictions on content, ultimately re-directing to the Archive’s campaign page. The campaign has received widespread interest, raising awareness and support for the Archive in both the US and internationally.


BGN were appointed for the creation of the Wayforward Machine after a competitive process via the GO! Network.

About the project

The Internet Archive came to GO! looking for an agency that could work quickly to develop and build on a creative concept to commemorate the 25-year anniversary of the archive’s creation.


On the appointment of BGN, Director of Partnerships at the Archive Wendy Hanamura said “I love how BGN Agency took our ideas and ran with them. They literally made them materialise before our eyes.  If you read the fine print, the pop-ups are quite witty. But the message is dead serious:  if you value your access to information, you have to protect it.”


Learn more about the campaign, and view the now-live Wayforward Machine here


The GO! Network regularly work with not-for-profits to support their requirements. If you’d like to learn more about our process or get started, get in touch here

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