Pitch Win: Blake Mill appoint Vega for Paid Search and Growth Marketing support

The premium designer menswear brand will be working with GO! Network members Vega to drive ambitious expansion plans after winning at pitch.

Round-up: In-house, Agency, or Freelance – Getting the best from your marketing budget

Are you getting the best from your marketing spend? In this round-up, we share the typical barriers in-house teams face when optimising their resource, along with actionable advice for making the most out of your investments.

Pitch Win: Seasalt Cornwall appoint Network Members Brave Bison in new Lead Social partnership

The Cornish clothing and lifestyle brand will be working with GO! Network members Brave Bison to lead on their UK and US paid social strategy in 2024 after a competitive pitch process.

The Best Marketing Campaigns of 2024 - January to March

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2024.

To appoint, or not to appoint: How to truly assess the capabilities of a potential new marketing agency partner

In this month’s editorial, we asked our network of leading agencies to share their advice for in-house marketers looking to assess the true capabilities of a potential new agency partner.

Pitch Win: Leading Digital Mental Health Provider Kooth Invest in Online Presence with Appointment of Athlon

Kooth will be working with GO! Network members Athlon to lead on the consolidation of their digital presence in 2024 after a competitive pitch process.

B-corps to Brand Values – Finding an Agency that Matches your Business Principles

In an age of conscious consumerism, where brand authenticity and social responsibility sit at the forefront of improved customer retention rates – finding the ‘right’ agency partner that aligns with your business principles matters more than ever.

Pulse Check: The Major Marketing Communications Trends for 2024, Revealed

Brand Awareness, the battle for ROI, application of AI and more; We asked more than 150 marketing leaders to share the Marketing Communications trends, opportunities, and challenges they’re predicting for 2024.

Our Top 5 B2B Marketing Trends of 2024 - including: The Return of the Brand

What’s in store for b2b marketers in 2024? There is no denying that we’re already experiencing unprecedented changes to how we work and how we communicate with target audiences. And it’s not just generative AI that’s shaking things up.