Playback: Rebuilding Trust in Influencer Marketing

Influencer marketing remains one of the most powerful tools for reaching audiences authentically - but it’s also one of the most challenged. As consumer expectations evolve, transparency, regulation, and algorithm changes are forcing brands and agencies to rethink what “authentic influence” really means.

AI Powered Personalisation at Scale: What Marketers Need to Know in 2025

A practical guide to AI-powered personalisation in 2025. Learn how AI is reshaping customer experience, improving efficiency, and driving marketing performance.

Playback: AI Personalisation at Scale

As AI becomes embedded across marketing workflows, the challenge for brands isn’t whether to use it - it’s how to use it well. In this virtual session, our expert panel explored what AI-powered personalisation really looks like in practice, how to balance automation with human judgment, and the tools, data foundations, and cultural shifts needed to make it work at speed and scale.

Blog: Marketing Under Pressure: How Regulation Is Reshaping UK Advertising in 2025

As 2025 enters its final quarter, the UK’s marketing landscape is feeling the weight of change - not from consumer trends or platform shifts, but from regulators and the courts. Between new restrictions on high-fat, salt, and sugar (HFSS) advertising and an unexpected wave of patent lawsuits against publishers and ad-tech firms, marketers and agencies alike are being forced to adapt. So, what’s really going on, and how should agencies prepare?

Pitch Win: Crown Paints Appoints Dinosaur as Lead Creative Agency

Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO! Network. The appointment spans both the retail and trade sides of the business and reflects Crown’s ambition to drive cultural relevance and brand distinctiveness - particularly with consumers under 40.

Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner

UK-based not-for-profit lottery operator The Health Lottery has appointed integrated media agency 26PMX as its new lead digital media and performance partner, following a competitive search and selection process managed by The GO! Network. The agency will support strategy, creative, and campaign delivery across key game products including Big Win, Quick Win, All or Nothing, and Instant Win.

Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

Why specialists (not generalists) make brands unforgettable

In the fight for attention, we’re all in the ring. Brands are battling to cut through the noise, earn a flicker of loyalty, and make their mark. Agencies aren’t spectators. They’re right there, gloves on, hustling for briefs, the spotlight, and th...

Insurance: The Biggest Risk Is Carry On As Normal

Insurance is built on mitigating risks but one of the biggest risks insurers face today is failing to adapt to current consumer behaviour. Customers expect brands to meet them where they are and where they are is on social media yet many insurers ...