What Brands Actually Look for on Your Website

Most agencies build their websites for other agencies. Brands visit looking for something different, and most often do not find it.From where we sit, briefing brands and watching their shortlisting process happen on the other side of the brief, the…

From Where We Sit: The Brief That Was Edited Twice Before You Saw It

From where we sit, one of the most consistent sources of pitch failure has nothing to do with the agency's response. It has to do with what the brief was before it became the brief you received.By the time a pitch document lands in your inbox, it ha…

The Numbers Nobody Talks About: Lock-Up Days

Lock-up days measures how long your agency's cash is tied up in work you've done but haven't yet been paid for. It combines two things: the time between doing the work and raising the invoice, and the time between raising the invoice and receiving t…

The First 90 Days With a New Client: A Working Playbook

Most account losses are visible inside the first three weeks. Agencies just do not catch them until quarter two.From where we sit, watching new agency-brand relationships start on both sides of the brief, the first ninety days set the trajectory for…

Top 10: Signs Your Agency Is Ready to Sell

Signs your agency is ready to sell: 10 concrete indicators covering recurring revenue, client concentration, founder dependence, margin, and more.

The Death of the Credentials Deck

Credentials decks are broken. Learn why agencies still send them, what brands actually need instead, and the 6-10 page format converting better.

The Secret Diary of a CMO Entry 011: “The Wrong Brief in the Right Suit”

Agency-to-brand interviews require a different mindset. A CMO explains the hidden gap that costs sharp agency candidates the role they think they've prepared for.

Mergers & Acquisitions: Round-Up: April 2026

UK M&A round-up for April 2026: key deals across financial services, FMCG, and more, with implications for agencies tracking brand and budget shifts.

April 2026: Agency Moves & Public Sector RFPs

Agency moves for April 2026: WPP wins Henkel global creative, Omnicom takes IBM's $190m media, Dentsu lands Netflix EMEA across 22 markets.