How to Find a Digital Marketing Agency in London

"Digital marketing agency" covers more ground than almost any other agency category. SEO, paid search, paid social, email, content, analytics, CRO: any combination of these can sit under that label. London has hundreds of agencies using the term to…

How to Find a Creative Agency in London

London is one of the world's most concentrated creative markets. There are hundreds of agencies claiming to offer creative work of the highest standard. Most of them are telling the truth about some of their output. The challenge is finding the one…

Mediocrity at Scale: The AI Creative Problem Agencies Can Now Prove They Solve

A single phrase kept surfacing across panels and press coverage at Cannes Lions 2026: mediocrity at scale. It described a specific worry among senior marketers and creatives, that as more of the industry adopts the same handful of AI models trained…

First Six Months as a Group Account Director

The Group Account Director role is one of the most exposed positions in a mid-to-large agency. You are no longer the person who does the work. You are the person responsible for the people who do the work, the clients who fund it, and the commercial…

Why H2 Briefs Move Faster Than H1 Briefs

Most agencies treat new business as a year-round constant. The pipeline spreadsheet looks the same in February as it does in September. The effort is consistent. The results, however, are not.What we have noticed across brief throughput on The GO Ne…

How to Find a PR Agency in London

London has one of the largest concentrations of PR agencies in the world. That makes the market look rich with options. In practice, it makes the right appointment harder to find.

The Best Marketing Campaigns of 2026 – Monthly Review

Best marketing campaigns of 2026, reviewed monthly. Creative, Digital, and OOH work broken down by campaign, agency, and why it worked.

Pitch Win: UVE Solutions Appoints Firma to Develop Brand Proposition and Messaging Framework

PRESS RELEASEB2B SaaS business UVE Solutions has appointed Firma to support the development of its brand proposition, messaging framework and communications assets, following a competitive pitch process managed by The GO Network.The appointment will…

The B Corp Brief: What Brands Actually Want From a Values-Aligned Agency

B Corp certification has become a fixture on agency credentials decks. It sits alongside industry awards and headcount figures as a signal of credibility, and for a while that was enough.It is not enough now. Across brand-side conversations The GO N…