<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73b953ece486131d2c5c1_660ae6e24f573de1246a8df7_Ads%20of%20the%20Month%20-%20March%20(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title">The Best Marketing Campaigns of 2024 - January to March</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 April 2024</span> <span class="pip"></span> <span>15 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">In what is always an exciting period for new marketing campaigns with the financial year coming to an end, Easter on the horizon, and the festivities of St. Patrick's Day awaiting, we set out to collate the most impactful <strong>Creative, Digital, and OOH advertising campaigns released in March 2024</strong>.</p> <p class="gn-reveal">From <strong>Nationwide's</strong> hyperlocal campaign featuring 90s pop star <strong>Chesney Hawkes</strong>, to shaming selfish motorists in the middle lane, to <strong>Uber Eats'</strong> illuminating neon billboards for those observing Ramadan, to <strong>Cadbury's</strong> tiny ads during the Easter period – here's our list of 9 of the best campaigns this month.</p> <p class="gn-reveal"><strong>January - </strong><a href="#jan2024campaigns"><strong>Campaigns #1 - 8</strong></a></p> <p class="gn-reveal"><strong>February - </strong><a href="#feb2024campaigns"><strong>Campaigns #9 - 16</strong></a></p> <p class="gn-reveal"><strong>March - </strong><a href="#mar2024campaigns"><strong>Campaigns #17-25</strong></a></p> <p class="gn-reveal"><em>Take a look at our calendar of </em><a href="https://www.thegonetwork.com/events" target="_blank"><strong><em>free virtual strategy workshops</em></strong></a><em>, designed to tackle the key challenges facing in-house marketing leaders.</em></p> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="jan2024campaigns"></a></div></div> <h2 class="gn-reveal">JANUARY</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Gymbox: <a href="https://www.marketing-beat.co.uk/2024/01/02/gymbox-london-ooh/" target="_blank">Made for London Life</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.gymbox.com/" target="_blank">Gymbox</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Health and Fitness</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://bmbagency.com/" target="_blank">BMB Agency</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Gymbox</strong> targets Gen Z Londoners with its latest out-of-home advertising campaign persuading onlookers to keep up their fitness resolutions in 2024.</p> <p class="gn-reveal">The campaign highlights some of the unique juxtapositions of London life; for example, comparing the slog of daily commutes against workouts offered by the gym brand with taglines such as – '<strong>Commuter Slog, Downward Dog</strong>'.</p> <p class="gn-reveal">Created by agency <strong>BMB</strong> (with media handled by <a href="https://www.the7stars.co.uk/" target="_blank"><strong>the7stars</strong></a>, <a href="https://www.buildhollywood.co.uk/agency/#jack" target="_blank"><strong>Jack Agency</strong></a> and <a href="https://manfromuncle.info/" target="_blank"><strong>Man From Uncle</strong></a>), the campaign will run across all <strong>Gymbox</strong> London branches and is supported by OOH billboards, flyposting and guerrilla marketing activity in the city.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Gymbox: Made for London Life" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e44bcf2bc320a69809_gymbox-206.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>Gymbox: Made for London Life OOH campaign by BMB Agency.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Bulldog: <a href="https://www.marketing-beat.co.uk/2024/01/03/bulldog-skincare-vccp-campaign/" target="_blank">Non-Dry January</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://uk.bulldogskincare.com/" target="_blank">Bulldog Skincare</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Personal Care</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.vccp.com/" target="_blank">VCCP</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Bulldog Skincare</strong> hijacks 'Dry January' with its latest campaign encouraging men to make sure their skin stays hydrated this month.</p> <p class="gn-reveal">Spearheaded by <strong>VCCP Media,</strong> the ad showcases the importance of all-day hydration, highlighting that men shouldn't skimp on using up all the moisturiser they've been given over Christmas.</p> <p class="gn-reveal">Running until 31 January, the campaign includes D/OOH activity across populated locations such as Liverpool Media Wall, The Screen at Arndale, and London Getaway sites.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Bulldog: Non-Dry January" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e3750c05120497b6a2_bulldog.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>Bulldog Skincare: Non-Dry January OOH campaign by VCCP Media.</figcaption> </figure> </div> <p class="gn-reveal">Workshop Playback: <a href="https://www.thegonetwork.com/resources/tone-of-voice-101---building-and-reinforcing-a-consistent-voice-for-your-brand" target="_blank"><strong><em>Tone of Voice 101 – Building and Reinforcing a Consistent Voice for your Brand</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Renault: <a href="https://www.marketing-beat.co.uk/2024/01/09/renault-rethink-campaign/" target="_blank">renault.rethink</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.renault.co.uk/" target="_blank">Renault</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Automotive</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.publicispoke.com/" target="_blank">Publicis-Poke</a> + <a href="https://mslgroup.com/" target="_blank">MSL</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Print</span> </div> <p class="gn-reveal"><strong>Renault</strong> gets bolder and more electric in fresh new campaign aimed to captivate younger audiences and showcase its electric vehicle range.</p> <p class="gn-reveal">Entitled '<strong>renault.rethink</strong>' the campaign, created by <strong>Publicis-Poke</strong>, <strong>MSL</strong> and <strong>Hawkeye</strong> will run from January 8 until the end of February across OOH, print and digital draws upon and shakes up the iconic legacy of the brand.</p> <p class="gn-reveal">Calling on viewers to rethink the role of the car, <strong>Renault</strong> has also launched a new manifesto which reads: "The world has demanded a grand rethink, the Renault rethink has begun. We never did ordinary, we don't do same, we do revolution."</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Renault – renault.rethink" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e4014ad9969cf2a3c5_renault-203.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>Renault: renault.rethink campaign by Publicis-Poke and MSL.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Beyond Meat: <a href="https://www.marketing-beat.co.uk/2024/01/12/beyond-meat-burger-campaign/" target="_blank">Taste You Can Believe In</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.beyondmeat.com/en-GB/" target="_blank">Beyond Meat</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Food</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="http://adjustyourset.com/" target="_blank">Adjust Your Set</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, DOOH, Social</span> </div> <p class="gn-reveal"><strong>Beyond Meat's</strong> playful new billboard pokes fun at Veganuary misconceptions to form part of their new fully integrated campaign.</p> <p class="gn-reveal">Developed by <strong>Adjust Your Set</strong> and running across Meta, TikTok and DOOH, the campaign will feature a nationwide <strong>Beyond Meat</strong> food truck tour, led by plant based TikTok star <strong>Luke Vernon</strong>.</p> <p class="gn-reveal">Highlighting just how tasty (and fried) Veganuary can be, the tour will offer free Beyond Burgers and challenge UK consumers on their perceptions of plant-based <strong>Beyond Meat</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Beyond Meat – Taste You Can Believe In" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e4bd13b9a306de027d_beyond-20meat.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>Beyond Meat: Taste You Can Believe In campaign by Adjust Your Set.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Charlie Bigham's: <a href="https://www.marketing-beat.co.uk/2024/01/15/charlie-bighams-vccp-uk-tv/" target="_blank">Meet Charlie Bigham</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="http://xn--charlie%20bighams-s42j/" target="_blank">Charlie Bigham's</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Food</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.vccp.com/" target="_blank">VCCP</a> + <a href="https://www.electricglue.com/" target="_blank">Electric Glue</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Ready meal brand <strong>Charlie Bigham's</strong> returns to TV screens with £4m animation ad, developed in partnership with creative agency <strong>VCCP</strong>.</p> <p class="gn-reveal">The 30-second spot introduces Bigham's personal story and sheds light on his hands on involvement in creating his brand's collection of ready-made dishes.</p> <p class="gn-reveal">With media planning and buying handled by <strong>Electric Glue</strong>, the hero film was directed by Blinkink's <strong>Isabel Garrett</strong> and is narrated by <strong>Charlie Bigham</strong> himself, alongside TV personality <strong>Richard Osman</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/g0hKk7buH_I?si=WAJxakgGZS53VhAg "><div><iframe src="https://www.youtube.com/embed/g0hKk7buH_I" title="Meet Charlie Bigham" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Charlie Bigham's: Meet Charlie Bigham TV ad by VCCP.</figcaption> </figure> </div> <p class="gn-reveal">View our Round-up: <a href="https://www.thegonetwork.com/news/round-up-how-to-get-more-from-your-creative-strategy" target="_blank"><strong><em>How to Get More from your Creative Strategy</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">KitKat: <a href="https://www.marketing-beat.co.uk/2024/01/19/kitkat-vml-cold-snap/" target="_blank">Have a Brrr</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.kitkat.co.uk/" target="_blank">KitKat</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Confectionery</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.vml.com/" target="_blank">VML</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Confectionery brand <strong>KitKat</strong> asks Brits to '<strong>take a brrr</strong>' from the cold via a spontaneous out-of-home campaign designed to capitalise on the Baltic snap that swept the nation.</p> <p class="gn-reveal">Developed by integrated creative agency <strong>VML</strong>, the work went from creation to implementation in 36 hours.</p> <blockquote class="gn-blockquote gn-reveal">"with an arctic cold snap having us all reach for jumpers, hats, gloves, coats… and yet more jumpers, we wanted to entice people to take a brrr…eak with KitKat. An impressively quick turnaround from a brilliant team."<cite>Mike Watson · Creative Director, VML</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="KitKat: Have a Brrr" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e5a88c08c6671558b1_kitkat.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>KitKat: Have a Brrr OOH campaign by VML, created in 36 hours.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">Gett: <a href="https://www.marketing-beat.co.uk/2024/01/22/black-cab-app-gett-launches-first-ooh-campaign-since-the-pandemic/" target="_blank">Black cab</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.gett.com/uk/" target="_blank">Gett</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Transportation</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.10days.london/" target="_blank">10 Days</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, DOOH, Social</span> </div> <p class="gn-reveal">Leading UK black cab app <strong>Gett</strong> launched its first OOH campaign since Covid, highlighting the benefits of using their taxis.</p> <p class="gn-reveal">The tongue-in-cheek campaign, designed by <strong>10 Days</strong> agency, focuses on the service provided by black taxis with quips like '<strong>A black cab is faster than a ferrari. *Bus lane, baby.</strong>' and '<strong>When was the last time you got picked up by a British icon?</strong>'</p> <p class="gn-reveal">The creatives – supported by social media – will run for one month across high-traffic areas in London.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Gett: Black cab" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e562fd6355e57c3ef7_gett-203.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>Gett: Black cab OOH campaign by 10 Days agency, London.</figcaption> </figure> </div> <p class="gn-reveal">View: <a href="https://www.thegonetwork.com/news/the-best-marketing-campaigns-of-2023-january-to-march" target="_blank"><strong><em>The Best Marketing Campaigns of 2023 – January to March</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Age without Limits: <a href="https://www.marketing-beat.co.uk/2024/01/25/anti-ageism-campaign-launched/" target="_blank">Are You Ageist?</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.agewithoutlimits.org/" target="_blank">Age without Limits</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Awareness Charity</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.four.agency/" target="_blank">Four Agency</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, PR, Social</span> </div> <p class="gn-reveal"><strong>Age without Limits</strong> has backed a widescale campaign to tackle England's ageism problem, by encouraging people to challenge this form of discrimination.</p> <p class="gn-reveal">Developed in partnership with <strong>Four Agency</strong>, the campaign will be primarily focused on educating the wider public about the subject and in the process, will look to change discriminatory views.</p> <p class="gn-reveal">The three-year campaign will leverage advertising, PR, and social media to spark deep conversations about the topic and challenge the ageist views which the <strong>Centre for Ageing Better</strong> claims are held by a third of the public.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Centre for Ageing Better: Are You Ageist?" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e55fd5263879aadb2a_ageism-203.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>Age without Limits: Are You Ageist? campaign by Four Agency.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="feb2024campaigns"></a></div></div> <h2 class="gn-reveal">February</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#09</span> <h3 class="gn-list-item__title">The LEGO Group: <a href="https://www.thebrickpost.com/news/battersea-power-station-to-host-le-florist-botanical-display/" target="_blank">Le Florist</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.lego.com/en-gb" target="_blank">The LEGO Group</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Toys</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Activation</span> </div> <p class="gn-reveal">The Battersea Power Station <strong>LEGO</strong> store transformed itself into an incredible 'Le Florist' in an aim to drive awareness of their new Botanicals collection.</p> <p class="gn-reveal">The store featured a unique <strong>LEGO</strong> Botanicals display, whilst staff members became 'florists' for the day and helped customers choose the perfect bunch of LEGO flowers to gift loved ones on Valentine's Day.</p> <p class="gn-reveal">On lookers also had the chance to meet celebrities and newlyweds <strong>Jamie Laing</strong> and <strong>Sophie Habbo</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="The LEGO Group: Le Florist" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e6bd13b9a306de02f6_lego-204.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>The LEGO Group: Le Florist activation at Battersea Power Station.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#10</span> <h3 class="gn-list-item__title">Carwow: <a href="https://www.marketing-beat.co.uk/2024/02/14/carwow-valentines-campaign/" target="_blank">The Break-Up</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.carwow.co.uk/" target="_blank">Carwow</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Automotive</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Carwow</strong>'s playful Valentine's ad highlights the emotional reasons of 'breaking up' with your old car.</p> <p class="gn-reveal">Developed by <strong>Carwow</strong>'s in-house team, the campaign suggests that motorists might be tempted by 'bigger, better things' or that they've eventually 'grown apart' from their old motor.</p> <p class="gn-reveal">Hinting at the brand's extensive network of car dealers that make up the other side of its online marketplace, the campaign urges them to explore the 'single cars in the area'.</p> <blockquote class="gn-blockquote gn-reveal">"We've already helped over 2.5m people change their cars (whether that be selling or buying) so what better place to reassure customers that changing car is not only easy, but with over 4,500 dealers to bid for it on <strong>Carwow</strong>, breaking up never paid so well either."<cite>Ben Carter · Chief Marketing Officer, Carwow</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Carwow: The Break-Up" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e64bcf2bc320a6996c_carwow-203.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>Carwow: The Break-Up Valentine's Day OOH campaign.</figcaption> </figure> </div> <p class="gn-reveal"><a href="https://www.thegonetwork.com/resources/the-go-network-pulse-check-2024" target="_blank"><strong>DOWNLOAD: Our 2024 Industry Pulse Check Report</strong></a> <em>on the trends, challenges, and opportunities to shape your strategy this year.</em></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#11</span> <h3 class="gn-list-item__title">Pot Noodle: <a href="https://www.marketing-beat.co.uk/2024/02/13/pot-noodle-slurp-ad/" target="_blank">Nothing Satisfies Like Pot Noodle</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.potnoodle.com/" target="_blank">Pot Noodle</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Food</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://adamandeveddb.com/" target="_blank">Adam&amp;EveDDB</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH</span> </div> <p class="gn-reveal"><strong>Pot Noodle</strong> disgusts and delights in equal measure with quirky new ad, developed by creative agency <strong>Adam&amp;EveDDB</strong>.</p> <p class="gn-reveal">The TV spot sees a bemused and somewhat disgusted office reacting to one of their colleagues' immensely satisfied slurping noises as she dives into a Chicken &amp; Mushroom <strong>Pot Noodle</strong>.</p> <p class="gn-reveal">The campaign follows on from the brand's bizarre '<strong>Nothing Fills a Hole Like a Pot Noodle</strong>' ad released last year, which saw the state of Britain's roads brought front-and-centre as potholes across the nation were filled with the instant snack.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/sBw6VHyPo0Q?si=pYnCSIGoq6PU_UVo"><div><iframe src="https://www.youtube.com/embed/sBw6VHyPo0Q" title="Nothing Satisfies Like Pot Noodle" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Pot Noodle: Nothing Satisfies Like Pot Noodle TV ad by Adam&amp;EveDDB.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#12</span> <h3 class="gn-list-item__title">Cadbury: <a href="https://www.marketing-beat.co.uk/2024/02/19/cadbury-ooh-posters-new/" target="_blank">Yours for 200 Years</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.cadbury.co.uk/" target="_blank">Cadbury</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Confectionery</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.vccp.com/" target="_blank">VCCP</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH</span> </div> <p class="gn-reveal"><strong>Cadbury</strong> shares nostalgia-filled OOH posters for brand's 200^th birthday, created in partnership with <strong>VCCP</strong>.</p> <p class="gn-reveal">Each poster was created by illustrators and designers who took inspiration from previous <strong>Cadbury</strong> campaigns, with the aim of demonstrating how the confectionary brand has grown to become part of the fabric of the nation.</p> <p class="gn-reveal">The campaign kicked off with <strong>Cadbury</strong> releasing a new video campaign centred around a reboot of the classic '<strong>Mum's Birthday</strong>' spot, retold to highlight the 200-year span of the brand, with changing imagery reflecting the timespan.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/2eO8VNjYqRM?si=voO4pC7-Q-X4X5N3"><div><iframe src="https://www.youtube.com/embed/2eO8VNjYqRM" title="Cadbury | Yours for 200 Years | Birthday" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Cadbury: Yours for 200 Years campaign by VCCP.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#13</span> <h3 class="gn-list-item__title">Sky Group Limited: <a href="https://www.marketing-beat.co.uk/2024/02/16/sky-tennis-3d-ooh-campaign/" target="_blank">Sky Sports tennis</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.sky.com/" target="_blank">Sky Group Limited</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Telecommunications and Media</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://creative.sky/" target="_blank">Sky Creative</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH</span> </div> <p class="gn-reveal"><strong>Sky</strong> unveils series of vibrant 3D OOH billboards across London, promoting new dedicated tennis channel.</p> <p class="gn-reveal">Designed to build anticipation and excitement over the new channel – <strong>Sky Sports tennis</strong>, the campaign celebrates Sky's exclusive new deal with the men's and women's professional tours after wrestling the rights off streaming giant <strong>Amazon Prime</strong>.</p> <p class="gn-reveal">Developed by their in-house team <strong>Sky Creative</strong>, the pair of out-of-home activations follow on from the previous week's TV ad.</p> <blockquote class="gn-blockquote gn-reveal">"We wanted to put something impactful out there for the public to enjoy for real."<cite>Rob Welch · Creative Director, Sky Creative</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Sky Group Limited: Sky Sports tennis" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e8ad8bcdc498ada5e0_sky-202.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>Sky Group Limited: Sky Sports tennis 3D OOH billboards across London by Sky Creative.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#14</span> <h3 class="gn-list-item__title">The Ordinary: <a href="https://www.marketing-beat.co.uk/2024/02/19/thames-bottle-the-ordinary/" target="_blank">Giant Bottle</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://theordinary.com/en-gb" target="_blank">The Ordinary</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Cosmetics</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://oneagencymedia.co.uk/" target="_blank">One Agency</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Activation</span> </div> <p class="gn-reveal">Cosmetics brand <strong>The Ordinary</strong> floated a giant bottle of its flagship reformulated hyaluronic acid 2% +B5 product down the river Thames in an innovative campaign stunt.</p> <p class="gn-reveal">The 12-metre installation was floated along the river on the back of a branded boat, with the creative encouraging people to question what is and isn't 'real'.</p> <p class="gn-reveal">Developed by <strong>One Agency</strong>, the activation sailed past a range of high-profile London landmarks including Canary Wharf, The Shard, and the Tower of London.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-center" style="padding-bottom:123.52941176470588%" data-rt-type="video" data-rt-align="center" data-rt-max-width="" data-rt-max-height="123.52941176470588%" data-rt-dimensions="340:700" data-page-url="https://www.tiktok.com/@oneagencymedia/video/7335388980839583008?is_from_webapp=1&sender_device=pc&web_id=7330970323469764128 "><div><iframe src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.tiktok.com%2Fembed%2Fv2%2F7335388980839583008&display_name=tiktok&url=https%3A%2F%2Fwww.tiktok.com%2F%40oneagencymedia%2Fvideo%2F7335388980839583008%3Fis_from_webapp%3D1%26sender_device%3Dpc%26web_id%3D7330970323469764128&image=https%3A%2F%2Fp16-sign-useast2a.tiktokcdn.com%2Fobj%2Ftos-useast2a-p-0037-euttp%2F5d69236dcab3465bab1ab176c322531d_1707903355%3Fx-expires%3D1709478000%26x-signature%3D33PjV12uWbhqvtNYRgpVnOKlcZk%253D&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=tiktok" title="TikTok - Make Your Day" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>The Ordinary: Giant Bottle activation on the River Thames by One Agency.</figcaption> </figure> </div> <p class="gn-reveal">Workshop Playback: <a href="https://www.thegonetwork.com/resources/investing-in-pr---finding-your-strategy-in-2024" target="_blank"><strong><em>Investing in PR – Finding your Strategy in 2024</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#15</span> <h3 class="gn-list-item__title">Natwest x Team GB: <a href="https://www.marketing-beat.co.uk/2024/02/20/natwest-team-gb-partnership/" target="_blank">Whatever your goals, let's get going</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.natwest.com/" target="_blank">NatWest</a> + <a href="https://www.teamgb.com/" target="_blank">Team GB</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Financial Services</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.theandpartnership.com/gb/" target="_blank">The&amp;Partnership</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">NatWest unveils Team GB partnership ahead of Paris 2024 Olympics in latest ad campaign.</p> <p class="gn-reveal">Developed by <strong>The&amp;Partnership</strong>, produced by <a href="https://parkpictures.com/" target="_blank"><strong>Park Pictures</strong></a>, and directed by <strong>Georgia Hudson</strong>, the 60-second spot features several Olympic medallists including <strong>Asha Philip</strong>, <strong>Max Whitlock</strong>, and <strong>Emily Campbell</strong>, alongside colleagues from <strong>NatWest</strong> — all with the aim of showcasing the power of motivation in achieving goals.</p> <p class="gn-reveal">The campaign will run from now and throughout the Olympics in July across TV, cinema and radio, it will be accompanied by OOH, DOOH, bus wraps, social and web activity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/8Bokzq-zLBA?si=1ny7jAzOGEp180r3"><div><iframe src="https://www.youtube.com/embed/8Bokzq-zLBA" title="Team GB | NatWest" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>NatWest x Team GB: Whatever your goals, let's get going TV ad by The&amp;Partnership.</figcaption> </figure> </div> <p class="gn-reveal">View: <a href="https://www.thegonetwork.com/news/ones-to-watch-8-of-the-most-impactful-ad-campaigns-of-february-best-ads-this-month" target="_blank"><strong><em>8 of the Most Impactful Ad Campaigns of February 2022</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#16</span> <h3 class="gn-list-item__title">Malibu: <a href="https://www.marketing-beat.co.uk/2024/02/21/malibu-summer-shades-campaign/" target="_blank">Summer Shades</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.malibudrinks.com/en-gb/" target="_blank">Malibu</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Beverages</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.wk.com/" target="_blank">Wieden+Kennedy</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Social Media</span> </div> <p class="gn-reveal"><strong>Malibu</strong> in collaboration with <strong>Wieden+Kennedy</strong> launches new '<strong>Summer Shades</strong>' social campaign to combat the winter blues and 'spread virtual sunshine'.</p> <p class="gn-reveal"><strong>Malibu Sunshine Shades</strong> uses AI technology to transform public domain artworks and statues worldwide, applying brighter, lighter summer hues and sunglasses.</p> <p class="gn-reveal">The rum-based spirit brand's social campaign kicked off on its Instagram, featuring the well-known statue of David and Mona Lisa paintings.</p> <p class="gn-reveal">Engagement in the campaign is encouraged, where followers can submit their own winter pictures for a summer revamp using the hashtag <strong>#MalibuSummerShades</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Malibu: Summer Shades" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e6047d5aa5975701c8_malibu.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>Malibu: Summer Shades social campaign by Wieden+Kennedy.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="mar2024campaigns"></a></div></div> <h2 class="gn-reveal">March</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#17</span> <h3 class="gn-list-item__title">Nationwide: <a href="https://www.marketing-beat.co.uk/2024/02/29/nationwide-hyperlocal-campaign/" target="_blank">The One and Only branch in Windsor</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.nationwide.co.uk/" target="_blank">Nationwide</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Financial Services</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://hatch.group/" target="_blank">Hatch</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH</span> </div> <p class="gn-reveal"><strong>Hatch</strong>, <a href="https://wavemakerglobal.com/uk/" target="_blank"><strong>Wavemaker</strong></a>, and <a href="https://www.newcommercialarts.com/" target="_blank"><strong>New Commercial Arts (NCA)</strong></a> teamed-up with <strong>Nationwide</strong> in the promotion of its '<strong>Last Branch in Town</strong>' campaign, enlisting the support of the original 'one and only', <strong>Chesney Hawkes</strong>.</p> <p class="gn-reveal">As the only remaining branch in Windsor, donations of £200 will be added to a community fund for every new account opened by Windsor residents.</p> <blockquote class="gn-blockquote gn-reveal">"they say no two days are the same in PR, and this campaign is a great example of that! We've worked with Nationwide across several projects now and what always comes through is their genuine commitment to their customers. So, it was great to be a part of such a fun yet important campaign that highlighted the importance of physical financial support, particularly for the people in Windsor but also across the rest of the UK."<cite>Hatch</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/MY_kqCEkYME?si=wuNVC_M27V_6MHIx"><div><iframe src="https://www.youtube.com/embed/MY_kqCEkYME" title="The One and Only branch in Windsor" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Nationwide: The One and Only branch in Windsor campaign featuring Chesney Hawkes.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#18</span> <h3 class="gn-list-item__title">South Western Railway: <a href="https://www.marketing-beat.co.uk/2024/03/04/south-western-abuse-ooh/" target="_blank">Abuse Stays with our Staff</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.southwesternrailway.com/" target="_blank">South Western Railway</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Transport</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.stlukes.co.uk/" target="_blank">St Luke's</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">'You fat idiot' – <strong>South Western Railway</strong>'s new OOH campaign highlights some of the grating verbal abuse its workers have been subjected to and the lasting impact it has.</p> <p class="gn-reveal">Devised by creative agency <strong>St Luke's</strong> and launched across all owned poster sites on the <strong>SWR</strong> networks in the south of England, the campaign entitled '<strong>Abuse stays with our staff</strong>' follows research into the actual experiences of SWR colleagues.</p> <p class="gn-reveal">The campaign aims to reduce such abusive behaviour with 'BE KIND' messaging featured on each execution.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="South Western Railway: Abuse Stays with our Staff" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e762fd6355e57c40d0_swr-202.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>South Western Railway: Abuse Stays with our Staff OOH campaign by St Luke's.</figcaption> </figure> </div> <p class="gn-reveal">To Appoint, or not to Appoint: <a href="https://www.thegonetwork.com/news/to-appoint-or-not-to-appoint-how-to-truly-assess-the-capabilities-of-a-potential-new-marketing-agency-partner" target="_blank"><strong><em>How to Truly Assess the Capabilities of a Potential New Marketing Agency Partner</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#19</span> <h3 class="gn-list-item__title">Snug: <a href="https://www.marketing-beat.co.uk/2024/03/11/snug-ooh-krow-campaign/" target="_blank">Sofas to fit big, little or awkward spaces</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://snugsofa.com/" target="_blank">Snug</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Furniture</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://krowlondon.com/" target="_blank">Krow</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Sofa-in-a-box company <strong>Snug</strong> launched its first OOH campaign showcasing to Londoners the extensive range of styles and designs it has available.</p> <p class="gn-reveal">Produced by creative agency <strong>Krow</strong>, the campaign pokes fun at the city's tiny flats whilst encouraging customers not to compromise on their ideal sofa, no matter the size of their entryway or shape of their home.</p> <p class="gn-reveal">The creative will be visible across key London sites such as Tottenham Court Road, New Oxford Street and Shaftesbury Avenue, as well as underground stations including Old Street, Goodge Street and Kings Cross.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Snug: Sofas to fit big, little or awkward spaces" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e8876a28ae67b80b11_snug-204.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>Snug: Sofas to fit big, little or awkward spaces OOH campaign by Krow.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#20</span> <h3 class="gn-list-item__title">St. James's Place: <a href="https://www.marketing-beat.co.uk/2024/03/15/st-jamess-place-ogilvy/" target="_blank">Invaluable Advice</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.sjp.co.uk/" target="_blank">St. James's Place</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Financial Advisor</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.ogilvy.com/uk/" target="_blank">Ogilvy UK</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, VOD, OOH</span> </div> <p class="gn-reveal"><strong>St. James's Place</strong> celebrates the importance of tailored one-one-one financial advice with new TV spot.</p> <p class="gn-reveal">Devised by creative agency <strong>Ogilvy UK</strong>, '<strong>Invaluable Advice</strong>' launched on primetime TV during the crunch Six Nations rugby encounter between England and France.</p> <p class="gn-reveal">Marking the financial brand's first-ever national marketing campaign, the creative is inspired by real client stories and follows a single father's journey as he raises his daughter, supported by the help offered from his financial advisor.</p> <p class="gn-reveal">The campaign runs across TV, social, VOD, online film, Out of Home (OOH) and radio.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/kFOKqnS6Ooc?si=FUC535lRB4GPIwZ0"><div><iframe src="https://www.youtube.com/embed/kFOKqnS6Ooc" title="Invaluable Advice, St. James's Place | TV Ad" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>St. James's Place: Invaluable Advice TV ad by Ogilvy UK.</figcaption> </figure> </div> <p class="gn-reveal">View: <a href="https://www.thegonetwork.com/news/ones-to-watch-8-of-the-most-impactful-ad-campaigns-of-march" target="_blank"><strong><em>8 of the Most Impactful Ad Campaigns of March 2022</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#21</span> <h3 class="gn-list-item__title">National Highways: <a href="https://www.marketing-beat.co.uk/2024/03/13/national-highways-fcb-london/" target="_blank">Little Changes Change Everything</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://nationalhighways.co.uk/" target="_blank">National Highways</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Highway Authority</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.fcblondon.com/" target="_blank">FCB London</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH</span> </div> <p class="gn-reveal"><strong>National Highways</strong> calls out selfish motorway drivers in new TV ad aimed to highlight the little ways in which motorists can make their trips safer for all.</p> <p class="gn-reveal">Produced by creative agency <strong>FCB London</strong>, the ad will be spearheaded by a 30-second spot and supported by nationwide out-of-home assets that illustrate how drivers can be more considerate on the motorways, ultimately making journeys more enjoyable.</p> <p class="gn-reveal">The hero creative centres around two key aspects, namely that drivers should stick to the left-hand lane unless overtaking and that they should always stick to the two-second rule.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/QJTy7mVRzEc?si=NXAlyoD8uUbtVQNb"><div><iframe src="https://www.youtube.com/embed/QJTy7mVRzEc" title="National highways Little changes, change everything TV ad" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>National Highways: Little Changes Change Everything TV ad by FCB London.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#22</span> <h3 class="gn-list-item__title">Uber Eats: <a href="https://www.marketing-beat.co.uk/2024/03/15/uber-eats-mother-ramadan/" target="_blank">Still Open for Suhoor</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.ubereats.com/gb" target="_blank">Uber Eats</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Online Food Delivery</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://motherlondon.com/" target="_blank">Mother London</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Social Media</span> </div> <p class="gn-reveal"><strong>Uber Eats</strong> highlights the restaurants available on the app that have extended their opening times for Suhoor (early hours meal before fasting) with 2024 Ramadan campaign.</p> <p class="gn-reveal">Designed by creative agency <strong>Mother London</strong>, the campaign will run across out-of-home and social media, inspired by 2023 insight which showed that over 2,400 restaurants extended their opening times on the <strong>Uber Eats</strong> app for those observing Ramadan.</p> <p class="gn-reveal">The creative leans into the concept of neon lighting being associated with late-night activity – giving UK Muslims a modern twist in a bid to move away from traditional Ramadan visual tropes and clichés.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Uber Eats: Still Open for Suhoor" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e8750c05120497ba4e_uber-20eats-203.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>Uber Eats: Still Open for Suhoor Ramadan campaign by Mother London.</figcaption> </figure> </div> <p class="gn-reveal">Workshop Playback: <a href="https://www.thegonetwork.com/resources/playback-leadership-panel---maximising-your-marketing-budget-with-in-house-and-external-support" target="_blank"><strong><em>Maximising your Marketing Budget with In-House and External Support</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#23</span> <h3 class="gn-list-item__title">Nando's: <a href="https://www.marketing-beat.co.uk/2024/03/20/arsenal-saka-nandos-peri-peri/" target="_blank">Yes Chef</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.nandos.co.uk/" target="_blank">Nando's</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Restaurant Chain</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.newcommercialarts.com/" target="_blank">New Commercial Arts (NCA)</a> + <a href="https://www.zenithmedia.co.uk/" target="_blank">Zenith</a> + <a href="https://bornsocial.com/" target="_blank">Born Social</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Social Media, OOH</span> </div> <p class="gn-reveal">Arsenal's <strong>Saka</strong> dons chef whites in <strong>Nando's</strong> latest TV ad showcasing limited edition Peri-Peri sauce.</p> <p class="gn-reveal">Created by <strong>New Commercial Arts</strong>, the '<strong>Yes Chef</strong>' spot is a playful take on the high intensity setting of kitchens, with <strong>Saka</strong> seen hyping up his team and mixing ingredients before adding the final touch.</p> <p class="gn-reveal">The campaign is supported by OOH and social activity produced by media agency <strong>Zenith</strong>, and social media experts <strong>Born Social</strong>.</p> <blockquote class="gn-blockquote gn-reveal">"Nando's has been flying the (heat) flag for hot sauce since day dot. The launch of Peri-Peri Saka sees us bring our famous sauce to life in an exciting way with our first ever restaurant sauce collaboration. Not only will fans love the taste of the brand-new flavour, but we know they will love experiencing Peri-Peri Saka through the multi-channel campaign across Nando's platforms too."<cite>Hannah Smith · Head of Brand, Nando's</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:75%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="75%" data-rt-dimensions="640:480" data-page-url="https://youtu.be/pY18_molQMg?si=2QQ2IWO8_SMIgbA3"><div><iframe src="https://www.youtube.com/embed/pY18_molQMg" title="PERi-PERi Saka | Yes Chef | Nando's UK & Ireland" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Nando's: Yes Chef TV ad featuring Arsenal's Saka, created by New Commercial Arts.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#24</span> <h3 class="gn-list-item__title">Cadbury: <a href="https://www.marketing-beat.co.uk/2024/03/25/cadbury-mini-egg-campaign-vccp/" target="_blank">Easter's Biggest Egg</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.mondelezinternational.com/" target="_blank">Mondelēz International</a> – <a href="https://www.cadbury.co.uk/" target="_blank">Cadbury</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Confectionery</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.vccp.com/" target="_blank">VCCP London</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Social Media</span> </div> <p class="gn-reveal"><strong>VCCP</strong> launches mini ads for <strong>Cadbury's</strong> biggest-selling tiny chocolate egg during Easter time.</p> <p class="gn-reveal">The social-first campaign centres around small out-of-home special builds made to look like they are full-scale – complete with <strong>JCDecaux</strong> branding.</p> <p class="gn-reveal">The content was filmed in situ, with the camera panning back to reveal the true tiny scale of the <strong>Mini Eggs</strong> billboards against their backdrops.</p> <blockquote class="gn-blockquote gn-reveal">"Easter's biggest egg' marks the first Cadbury Mini Eggs campaign in half a decade, designed to shine brightly in a crowded marketplace. While others clamour for attention with loud, flashy ads, Cadbury Mini Eggs proudly embrace their small yet mighty stature."<cite>Charlotte Parkes · Senior Brand Manager, Mondelēz International</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Cadbury: Easter's Biggest Egg" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e1e862fd6355e57c42ad_cadbury.webp" width="auto" height="auto" loading="lazy"></div> <figcaption>Cadbury: Easter's Biggest Egg mini OOH special builds by VCCP London.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#25</span> <h3 class="gn-list-item__title">William Hill: <a href="https://www.supersonic.co.uk/williamhill" target="_blank">We're Cheltenham Ready</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.williamhill.com/" target="_blank">William Hill</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Gambling</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.supersonic.co.uk/" target="_blank">Supersonic.</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH, Social Media</span> </div> <p class="gn-reveal"><strong>William Hill</strong> partnered with <strong>Supersonic</strong> to develop a confident and compelling campaign promoting their Cheltenham offering.</p> <p class="gn-reveal">'<strong>We're Cheltenham Ready</strong>' pays respect to the biggest week in jumps racing and highlights <strong>William Hill's</strong> free £5 bet every day for everyone offer, delivered by legends of the sport.</p> <blockquote class="gn-blockquote gn-reveal">"William Hill had a brilliant offer for the Cheltenham Festival and the best ambassadors in the business. Our approach was to hero both in a respectful, understated and confident way befitting the William Hill brand."<cite>Don McGrath · Executive Creative Director, Supersonic</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.33802816901409%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.33802816901409%" data-rt-dimensions="426:240" data-page-url="https://vimeo.com/919242947"><div><iframe src="https://player.vimeo.com/video/919242947" title="William Hill - We're Cheltenham Ready" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>William Hill: We're Cheltenham Ready campaign by Supersonic.</figcaption> </figure> </div> <p class="gn-reveal"><strong><em>Looking for your next agency partner? The GO Network offer cost-free support on marketing agency search, recommendation, and qualification. For an initial conversation with the team, </em></strong><a href="https://www.thegonetwork.com/get-in-touch?utm_source=Article&utm_medium=Get+in+touch&utm_campaign=Most+Impactful+Ads+of+2023&utm_term=Article+-+Get+in+touch+-+Most+Impactful+Ads+of+2023" target="_blank"><strong><em>get in touch.</em></strong></a></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2023---january-to-march" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2023 - January to March</span> <span class="gn-related__excerpt">24 standout Creative, Digital, and OOH ads from January to March 2023, featuring McDonald&#39;s, Cadbury, Tesco, and the campaigns agencies need</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2023---april-to-june" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2023 - April to June</span> <span class="gn-related__excerpt">24 standout Creative, Digital, and OOH ads from Q2 reviewed, covering campaigns from Rail Delivery Group, Uber Eats, and more.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2024---april-to-june" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2024 - April to June</span> <span class="gn-related__excerpt">24 standout Creative, Digital, and OOH campaigns ranked, from Alton Towers&#39; 3D spectacle to Euros ads dominating the summer of sport.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2024---july-to-september" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2024 - July to September</span> <span class="gn-related__excerpt">24 standout Creative, Digital, and OOH ads ranked for Q3 2024, from Yutaka&#39;s viral sushi PR stunt to Smarty&#39;s London special-builds.</span> </a> </li> </ul> </aside>