<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/689333f36cb3b0752bd12b6f_6615365929c6d116b61df2bd_Seasalt%20x%20Brave%20Bison.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Seasalt Cornwall appoint Network Members Brave Bison in new Lead Social partnership</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>10 April 2024</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal"><a href="https://www.seasaltcornwall.com/our-story" target="_blank"><strong>Seasalt Cornwall</strong></a>, one of the UK's leading clothing and lifestyle brands, has recently confirmed the appointment of London-based digital advertising, media, and technology agency <a href="https://bravebison.com/about-us/" target="_blank"><strong>Brave Bison</strong></a> after a competitive pitch process through intermediary <a href="https://www.thegonetwork.com/?utm_source=website&utm_medium=article&utm_campaign=Announcement+-+Kooth+x+Athlon&utm_content=email_followup" target="_blank"><strong>The GO Network</strong></a>.</p> <p class="gn-reveal">The agency will be responsible for increasing brand awareness and upper funnel activity for its key social platforms, Facebook, Instagram, and Pinterest, as well as aligning this activity with its organic Paid Social strategies. The company will also provide guidance on how Seasalt can expand its social channels further, such as via TikTok, to deliver increased engagement across all channels.</p> <h2 class="gn-reveal">The Pitch</h2> <p class="gn-reveal">Seasalt initially approached The GO Network as part of its search for an agency partner to grow its online presence in line with an ambitious international expansion strategy, which includes opening Seasalt stores in the US this year and beyond.</p> <blockquote class="gn-blockquote gn-reveal">"Having used The GO Network previously, I knew they would make the process more seamless. They also have a wide-reaching network of agencies and can help with making recommendations that fit."<cite>Catherine Roberts · Director of Growth Marketing, Seasalt Cornwall</cite></blockquote> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">After meeting with a shortlist of qualified agencies and a final two-way competitive pitch, Brave Bison's ability to hit all aspects of the requirements outlined in the brief secured the appointment of the agency.</p> <aside class="gn-quote gn-reveal"><q>Brave Bison came to the table with great creative ideas and, more importantly, it didn't feel like an account audit. There was a true long-term vision.</q><cite>Catherine Roberts · Director of Growth Marketing, Seasalt Cornwall</cite></aside> <blockquote class="gn-blockquote gn-reveal">"Seasalt already has a great emotional connection with customers. Our job is to extend the warmth it conveys across its channels into a paid social strategy with a difference. We look forward to bringing the brand's creativity and Cornish heritage to the US and new international markets in 2024 and beyond."<cite>Hannah Kimuyu · Managing Director, Performance, Brave Bison</cite></blockquote> <p class="gn-reveal">Regarding the experience of the pitch process and working with The GO Network, Catherine shared, "The GO Network team have done a great job of listening to our business needs, creating a brief, and guiding us through the process of finding a new paid social agency.</p> <p class="gn-reveal">They supported throughout, making the process much simpler and faster, allowing us to focus on finding the right agency."</p> <p class="gn-reveal">The teams will be working together throughout 2024.</p> <p class="gn-reveal"><strong><em>The GO Network</em></strong><em> is a cost-free agency search process for in-house marketing leaders across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch" target="_blank"><strong>here</strong></a>.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/sofology-appoint-eight-four-to-take-lead-on-social-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Sofology Appoint eight&amp;four to Take Lead on Social Strategy</span> <span class="gn-related__excerpt">A five-agency pitch managed by The GO Network ends with eight&amp;four appointed as Sofology&#39;s lead social partner. 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