<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fe27c36d8297c2ad539f_crown-x-dinosaur-banner-68efa0c66d194223279992.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Crown Paints Appoints Dinosaur as Lead Creative Agency</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 October 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO Network. The appointment spans both the retail and trade sides of the business.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">Crown Paints were looking for a bold creative partner that could re-energise their brand with a digital-first mindset and balance the needs of two very different audiences: the trend-driven DIY consumer and the loyal trade professional.</p> <p class="gn-reveal">The GO Network led the multi-stage selection process in collaboration with Crown's internal marketing team, to identify agencies that could combine strategic insight with platform-native creative ideas.</p> <p class="gn-reveal">Key criteria included social-first campaign thinking, creative agility, and experience engaging both consumer and trade audiences in the home interest space.</p> <blockquote class="gn-blockquote gn-reveal">"We were looking for an agency that could think brand-first, bring real creative confidence and energy to our business, and treat trade and retail with equal respect. Dinosaur stood out with their fresh thinking, cultural fluency and challenger spirit, which is exactly what Crown Paints needs to take the next step in our ambitious growth plans."<cite>Amanda Bolton · Marketing Director, Crown Paints</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa2f0d1f61be5903d32686_mixcollage-01-oct-2025-10-30-am-6695-68ef9f6a1471e410482358.jpeg" alt="Crown Paints and Dinosaur agency appointment"></div> <figcaption>Crown Paints appoints Dinosaur as lead creative agency following a competitive pitch process.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Dinosaur</strong>, based in Manchester, will now lead the development and delivery of integrated creative campaigns for Crown Paints across digital, social, and ATL channels. The agency will be responsible for evolving Crown's brand identity and boosting product consideration across both its retail and professional trade networks.</p> <aside class="gn-quote gn-reveal"><q>Crown Paints is a household name, but being known isn't the same as being chosen.</q><cite>Mark Beaumont · Chief Creative Officer, Dinosaur</cite></aside> <blockquote class="gn-blockquote gn-reveal">"We've worked with Crown Paints on a number of briefs over the years, so we had a clear understanding of what they value in an agency partner: sharp thinking, collaborative energy, and the ability to move at pace. This wasn't just about big creative ideas, but about cultural fit and confidence in delivery. Because we knew the team and their goals, we were able to run a focused process that brought the right kind of agencies to the table and Dinosaur's pitch struck the perfect balance between creativity and commercial relevance."<cite>Gareth Oakley · CEO, The GO Network</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-princes-group-appoints-simply-social-as-lead-social-agency" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Princes Group Appoints Simply Social as Lead Social Agency</span> <span class="gn-related__excerpt">Simply Social wins Princes Group&#39;s social media pitch, managed by The GO Network, to lead strategy, content, and community growth across six</span> </a> </li> <li class="gn-related__item"> <a href="/articles/continental-appoint-citypress-for-integrated-support-via-the-go-network" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Continental appoint Citypress for Integrated support via The GO Network</span> <span class="gn-related__excerpt">Manchester agency Citypress beat a competitive pitch for Continental&#39;s PR, Digital and Social Media account, selected through The GO Network</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-seasalt-appoints-hello-earth-to-deliver-paid-social-creative-for-international-growth" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Seasalt Appoints Hello Earth to Deliver Paid Social Creative for International Growth</span> <span class="gn-related__excerpt">Hello Earth will run Meta and Pinterest creative for Seasalt&#39;s UK and U.S. growth, following a multi-stage agency search managed by The GO N</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-symeres-appoints-tribera-to-lead-social-media-strategy-following-agency-search" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Symeres Appoints Tribera to Lead Social Media Strategy Following Agency Search</span> <span class="gn-related__excerpt">B2B life sciences CDMO Symeres appointed Tribera to lead its LinkedIn strategy after a specialist agency search managed end-to-end by The GO</span> </a> </li> </ul> </aside>