<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/689333c339e3c06da11326c3_65eee2253179072a0b7a1f96_MicrosoftTeams-image%20(9).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Leading Digital Mental Health Provider Kooth Invest in Online Presence with Appointment of Athlon</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>11 March 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal"><a href="https://www.kooth.com/" target="_blank"><strong>Kooth</strong></a>, the longest established digital mental health provider in the UK and now expanding into the USA, have recently confirmed the appointment of global brand and product studio <a href="https://www.weareathlon.com/" target="_blank"><strong>Athlon</strong></a> after a competitive pitch process through <a href="https://www.thegonetwork.com/?utm_source=website&utm_medium=article&utm_campaign=Announcement+-+Kooth+x+Athlon&utm_content=email_followup" target="_blank"><strong>The GO Network</strong></a>.</p> <p class="gn-reveal">The agency will lead on streamlining the brand's digital landscape, helping make quality mental health care accessible to all.</p> <h2 class="gn-reveal">The Pitch</h2> <p class="gn-reveal"><strong>Kooth</strong> initially approached <strong>The GO Network</strong> looking to source a leading agency that would design and build a new website for all their commercial, referrer, media, and employee audiences for both the UK and USA, whilst also showcasing the brand story.</p> <blockquote class="gn-blockquote gn-reveal">"Navigating the agency marketplace is very time consuming – working with GO! is a fast track to being connected to agencies with the right capabilities and keen to work with us."<cite>Jonathan Edwards · Marketing Director, Kooth</cite></blockquote> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">After meeting with a shortlist of qualified agencies and a final two-way competitive pitch, it was global brand and product studio <strong>Athlon</strong> that secured the partnership.</p> <p class="gn-reveal">On what won the day for the agency, <strong>Jonathan</strong> shared that <strong>Athlon</strong> had "the right capabilities and geo-graphical footprint, the best understanding of the brief and <strong>Kooth</strong> as a business, best chemistry in terms of personnel, and shared a genuine passion for supporting <strong>Kooth</strong>'s mission in mental health."</p> <blockquote class="gn-blockquote gn-reveal">"It was a very clear and concise briefing process, where we felt well informed to go off and do research to pull together our proposal."<cite>Daniel Henderson · Managing Partner, Athlon</cite></blockquote> <p class="gn-reveal">The teams will be working together throughout 2024.</p> <p class="gn-reveal"><strong><em>The GO Network</em></strong><em> is a cost-free agency search process for in-house marketing leaders across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch" target="_blank"><strong>here</strong></a>.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-talktalk-business-appoints-athlon-to-lead-website-ux-overhaul" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: TalkTalk Business Appoints Athlon to Lead Website UX Overhaul</span> <span class="gn-related__excerpt">The GO Network managed the agency search that landed Athlon a UX overhaul brief from TalkTalk Business after a competitive pitch process.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/education-provider-bpp-invest-in-digital-media-strategy-with-appointment-of-anything-is-possible" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Education Provider BPP Invest in Digital Media Strategy with appointment of Anything Is Possible</span> <span class="gn-related__excerpt">Data-led insight secured this competitive digital display pitch. 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