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Insights

Events

GO! virtual strategy workshops tackle key challenges for our network, from SME business owners to senior marketing leaders.

Upcoming
Past Events
The Science of Storytelling: How to Create Emotional Connections with Your Audience
12 Jun
9:00 am
Marketing+

The Science of Storytelling: How to Create Emotional Connections with Your Audience

Great marketing isn’t just about selling - it’s about storytelling. But what makes a story compelling? How do narratives shape consumer decisions?

Virtual
Ended
Read More
The Psychology of Persuasion: How to Craft Email Campaigns That Convert
26 Jun
9:00 am
Marketing+

The Psychology of Persuasion: How to Craft Email Campaigns That Convert

In a world where inboxes are flooded daily, how do you make sure your emails stand out and drive action?

Virtual
Ended
Read More
Bringing the outside in - Investing in your employer brand
14 Mar
9:00 am
Marketing+

Bringing the outside in - Investing in your employer brand

In this workshop for brand leaders looking to boost retention, attract great candidates, and build a more positive reputation for your business, our experts join us to share how to bring the outside in with your brand identity.

Virtual
Ended
Read More
How to Get the Best out of Google Analytics 4
7 Mar
11:00 am
From our Network

How to Get the Best out of Google Analytics 4

In this session, Network members RocketMill share how Google Analytics (GA4) differs from Universal Analytics, how to understand GA4 data, how to run standardised reporting and why is analysis so important when running ads.

Virtual
Ended
Read More
Leadership Panel - Maximising your Marketing Budget with In-house and External Support
7 Mar
9:00 am
Marketing+

Leadership Panel - Maximising your Marketing Budget with In-house and External Support

Are you getting the best from your marketing spend? In this cross-industry panel discussion, we share the typical barriers in-house teams face when optimising their resource, along with actionable advice for getting the best from your investments.

Virtual
Ended
Read More
Investing in B2B Brand-Building using B2C Brand Strategies
29 Feb
9:00 am
Marketing+

Investing in B2B Brand-Building using B2C Brand Strategies

In this workshop for B2B marketing, branding, and communication strategists, our experts share how you can translate and leverage the proven strategies of B2C brand-building for your own business – and what to consider before you start.

Virtual
Ended
Read More
Next Generation Paid Social - The AI and Data Impact
28 Feb
12:00 pm
From our Network

Next Generation Paid Social - The AI and Data Impact

Join us for an exclusive webinar where Tug, Reddit, and TikTok will provide invaluable insights and practical examples of the latest advancements in Paid Social advertising for B2C as well as B2B.

Virtual
Ended
Read More
Every Pitch Counts - Driving More Qualified New Business Opportunities for your Agency
28 Feb
9:00 am
Deep Dive

Every Pitch Counts - Driving More Qualified New Business Opportunities for your Agency

Our industry experts share best-practise guidance for every stage in the ‘New Business Flow’, from driving enquiries through to final proposals, alongside real-life examples of common mistakes – and winning tactics – we’ve seen in the process.

Virtual
Ended
Read More
Amazon Vendor Mastery: Winning Strategies for Marketplace Success 🗝️
22 Feb
10:00 am
From our Network

Amazon Vendor Mastery: Winning Strategies for Marketplace Success 🗝️

Join Network Members Venture Forge for an exclusive webinar designed specifically for Amazon Sellers.

Virtual
Ended
Read More
Crisps Dips & Tips: From Humble Beginnings to Quality Winning
15 Feb
12:30 pm
From our Network

Crisps Dips & Tips: From Humble Beginnings to Quality Winning

KETTLE - renowned for their commitment to using real ingredients and local goods in their crisps, will share their insights on why quality matters now more than ever.

In Person
Ended
Read More
Unlocking Retail Growth in 2024 – Google Shopping PMAX & Beyond
8 Feb
11:00 am
From our Network

Unlocking Retail Growth in 2024 – Google Shopping PMAX & Beyond

For our first event of the year, we’re delighted to be joined by retail expert Jade Dudley from Google and Dora, Senior Paid Media Strategist at Summit, to explore where the growth opportunities are for UK retailers in 2024.

Virtual
Ended
Read More
Brand and Performance in Balance
7 Feb
2:00 pm
From our Network

Brand and Performance in Balance

Discover how to effectively blend the emotional appeal of brand marketing with the data-driven approach of performance marketing.

Virtual
Ended
Read More
Dodging the Drift - How Marketers Can Manage Successful Web Build Projects
1 Feb
9:00 am
Marketing+

Dodging the Drift - How Marketers Can Manage Successful Web Build Projects

Building a website can be a daunting task. So, how do you keep a web project on the right track? In this session, our experts share the common challenges marketers face when undertaking a website rebuild, and what you need to know before you invest.

Virtual
Ended
Read More
Investing in PR - Finding your Strategy in 2024
25 Jan
9:00 am
Marketing+

Investing in PR - Finding your Strategy in 2024

With more options for PR & Communications activity than ever, how do you define the right angle for your business? In this session, our experts share everything you need to assess, prioritise, and deliver an effective PR strategy that works for you.

Virtual
Ended
Read More
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