Are you getting the best from your marketing spend? In this cross-industry panel discussion, we share the typical barriers in-house teams face when optimising their resource, along with actionable advice for getting the best from your investments.

The challenge many marketers are facing this year is not so much in ‘doing it right’ when it comes to their strategy, but rather in squeezing the most value they can out of the resource and investment they’re using.

In this session, we’re bringing together a panel of senior brand leaders to share the options available for support on key areas of your strategy, including best practise advice on getting the very best from your external marketing resource and budget.

On the Agenda:

  • Getting started – framing your resource, goals and future planning for growth.
  • Building the team – considerations, challenges and opportunities for building a marketing function that suits your business needs.
  • Measuring performance – how to assess and evaluate your marketing support - when to expand or diversify your marketing structure or headcount.
  • Mutual success – tips and strategies for ensuring your marketing ecosystem is future-proofed for your business growth.

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – reserve your place today.


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