Leadership Panel - Maximising your Marketing Budget with In-house and External Support

The challenge many marketers are facing this year is not so much in ‘doing it right’ when it comes to their strategy, but rather in squeezing the most value they can out of the resource and investment they’re using.

In this session, we’re bringing together a panel of senior brand leaders to share the options available for support on key areas of your strategy, including best practise advice on getting the very best from your external marketing resource and budget.

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On the Agenda:

• Getting started – framing your resource, goals and future planning for growth.

• Building the team – considerations, challenges and opportunities for building a marketing function that suits your business needs.

• Measuring performance – how to assess and evaluate your marketing support - when to expand or diversify your marketing structure or headcount.

• Mutual success – tips and strategies for ensuring your marketing ecosystem is future-proofed for your business growth.

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Joined by:

• Mathew Court, Senior SEO Manager at Auto Trader UK

• Lee Grunnell, Chief Marketing Officer at Womble Bond Dickinson

• Ben Rhodes, Brand Director of Phoenix Group

• Liz Bleakley, Head of PR & Comms at St Pierre Groupe

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – reserve your place today.