Next Generation Paid Social - The AI and Data Impact

Discover how AI and the changing landscape of data privacy, including depreciation of cookies, are reshaping best practices and strategies in 2024.

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WHAT YOU'LL LEARN:

• Evolution of Paid Social
  Learn how Paid Social advertising has evolved and the pivotal role played by AI and Deep Learning in shaping its future.
  

• Next-Generation Strategies (AI, Audience, Creative, Brand)
  Gain essential insights into cutting-edge best practices and cross-platform Paid Social strategies. Learn how to maximise D2C sales and improve B2B lead generation.
  

• Unlocking 1st-Party Data
  Understand the necessity of 1st Party data strategies and how to integrate these into your Paid Social campaigns.
  

• Measuring Causal Impact
  Learn how to bridge disconnected datasets for real-time, actionable insights for informed data-led investment decisions in advertising.

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SPEAKERS:

• Andre Freitas, Client Partner EMEA, Reddit

• Ian Khan, Paid Media Account Director, Tug

• Roddy Fitzpatrick, Agency Partnerships Manager, TikTok

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This event is hosted by a member of our Agency Network - to register for free, please visit the event page here, or submit the form to the right and we'll confirm your registration with the agency.