Mutual Success: Impression and Abigail Ahern

GO! Network members, Impression sit down with their client Abigail Ahern to discuss the key to mutual success and reflect on their brand-agency relationship so far.

Behavioural Science: The Big Picture

Guy Champniss, PhD, discusses behavioural science and its importance within business.

How to run an agency evaluation properly

Whether it’s a 6-month project or a 10-year outsourced relationship, the most important thing is to ensure your agency partners are driving success for you – and vice versa.

How not to do tone of voice guidelines

Between us we’ve created hundreds of tone of voice guidelines for clients of all shapes and sizes. And critiqued a fair few too. Here are the main pitfalls we tend to see, handily collated for your perusal.

Brief writing: Common Mistakes

Ultimately, a brief can make or break a digital project, and can end up being a very costly mistake. So it’s imperative that you get it right from the get-go.

5 things to include when writing a digital brief

Whether it be for a campaign, a new website or something in between, please use this list to empower you and your agency.

Digital Marketing Transformation: 10 common mistakes

According to Pew, 78% of internet users conduct product research online, so there are some key facts to remember when it comes to avoiding some of the most common digital marketing mistakes.

If you want your brand to be heard, start listening

Yes, there is a brand message that you need to share and yes, it’s important the audience receives the information, but if you really want them to engage with you, you have to listen to them.

Money Matters for British Muslims

The four million Muslims living in Britain have a distinct relationship with their money and finances. Their religious beliefs strongly influence their financial choices; everything from banking, home financing to inheritance.