Pulse Check: B2B Marketing Trends for the 'Next Normal'

This week, we’re sharing findings from GO! Network Members Fox Agency around their 2021 ClientSide report on growing B2B technology brands.

Mutual Success: Lesniak Swann & Nuaire on creativity in B2B

GO! Network members, Lesniak Swann, a specialist B2B marketing agency sit down with their client, Nuaire to discuss the key to mutual success and reflect on their brand-agency relationship so far.

The Growth of Electrical Retail

As we have been restricted from enjoying certain parts of life during the pandemic, our spending on electrical, audio and visual goods has increased significantly and the retailers in this market have seen record sales.

Pulse Check: Diversity, Equity and Inclusion in the marketing world.

This week, we’re sharing findings from Forty 1 (A division of The Creative Engagement Group) around their Diversity, Equity and Inclusion Report.

2021 Marketing Survey - Key findings so far

We’re in a unique position at the GO! Network to watch marketing trends come and go on both the brand and agency side of the industry. Though our latest survey is still live, here are the key marketing trends we're seeing so far.

How fast-growth agencies can manage an increase in rates - and profits

As we start to close the chapter on the last year and a half, a number of successful agencies face a genuinely pressing issue – revenue management. As agencies grow, headcounts increase, and so do running costs. So how do you broach this sensitively?

Pulse Check: What's your brand's Empathy score?

Schwa’s empathy test allows brands to measure and benchmark their empathy based on how they communicate with their customers and wider audience. A GO! Network member, Schwa tested their tool on an industry not known for its empathy: banking.

Mutual Success: Tangent & UK Power Networks on their Brand-Agency Relationship

What makes for a great brand-agency relationship? This week, GO! Network members, Tangent sit down with their client, UK Power Networks to discuss the key to mutual success and reflect on their brand-agency relationship so far.

Mutual Success: Velstar & Meglio on shopify and hitting key KPIs

This week, GO! Network members, Velstar, a Shopify plus partner agency helping brands to achieve eCommerce excellence, sit down with their client Meglio to discuss the key to mutual success and reflect on their brand-agency relationship so far.