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Pitch Win: Crown Paints Appoints Dinosaur as Lead Creative Agency

Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO! Network. The appointment spans both the retail and trade sides of the business and reflects Crown’s ambition to drive cultural relevance and brand distinctiveness - particularly with consumers under 40.

October 1, 2025

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Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner

UK-based not-for-profit lottery operator The Health Lottery has appointed integrated media agency 26PMX as its new lead digital media and performance partner, following a competitive search and selection process managed by The GO! Network. The agency will support strategy, creative, and campaign delivery across key game products including Big Win, Quick Win, All or Nothing, and Instant Win.

October 1, 2025

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Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

September 26, 2025

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The Evolution of Influencer Marketing

Influencer marketing is not disappearing any time soon. The platforms it is present on will always evolve and adapt, whether in the more traditional direction of Facebook or Instagram, or on emerging platforms like LinkedIn or TikTok.

March 11, 2020

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Three key questions to guide the marketing brief writing process

Why does brief writing cause dread for many people, and what’s the magic formula for writing a brief that will generate the right agency response?

March 3, 2020

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