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Growth

Deep Dive: How the Payments Association rebrand reflects a changing industry

Our Head of Brand Partnerships, Dominic Wren, caught up with Tony Craddock, Director General of the Payments Association, to learn about the reason behind the rebrand, and bringing together a potentially fractured payments world.

November 2, 2021

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Growth

Ones to Watch: 8 Of The Most Impactful Ad Campaigns Of October

We take a look at eight of the most impactful marketing campaigns of October, shedding some light on the production, reception and why these ads ticked our boxes.

November 1, 2021

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Expression

Move over manifesto, there's a better way to bring your brand to life

Schwa discuss how tone-of-voice can be the missing piece of the puzzle that brings different strands of your brand strategy together.

October 20, 2021

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News

The GO! Network join GenM as founding members

The GO! Network is one of the 48 founding partners of GenM, an organisation that encourages brands to recognise and respond to the needs of perimenopausal and menopausal women. Here’s why it matters.

October 18, 2021

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Expression

Mutual Success: Team Eleven & PDI International

GO! Network members Team Eleven, a specialist business growth agency, sit down with their client PDI International, to discuss the key to mutual success and reflect on their brand-agency relationship so far.

October 18, 2021

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Growth

Rebranding: Common mistakes – and how to avoid them

GO! Network members share their advice on how to avoid common mistakes when it comes to revaluating your brand identity.

October 14, 2021

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Growth

Internet Archive launch ‘Wayforward Machine’ with support from Network Members BGN

The project from the not-for-profit is designed to sound the alarm on threats to internet freedom with digital and creative development support from BGN.

October 13, 2021

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News

Who is your brand for? And who isn't it for?

A catch-all approach to branding can take the wind out of the sails of any rebrand project. Giles Thomas of Mimo Brands explains why understanding who your brand ISN'T for is just as important as who it IS for.

October 12, 2021

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Expression

Navigating a rebrand without falling overboard!

When embarking on a rebrand, your very first step is developing a vision of the future. Kendra Rogers of psLondon on how to navigate a rebrand without falling overboard.

October 12, 2021

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