<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa11f2932d0542a5784346_651d3d49c3f8d356f7b44218_6164188976bb5543f42b149c_Header_Internet%252520Archive%252520launch%252520%2525E2%252580%252598Wayforward%252520Machine%2525E2%252580%252599%252520with%252520support%252520from%252520Network%252520Members%252520BGN.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Growth</span> <h1 class="gn-title">Internet Archive launch ‘Wayforward Machine’ with support from Network Members BGN</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>13 October 2021</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">US-based not-for-profit Internet Archive have launched their <a href="https://wayforward.archive.org/ia2046/">25 year anniversary campaign</a> with support from The GO Network Members BGN. The organisation, well known for their WayBack machine, have released a 'Wayforward Machine,' designed to look into the future of the internet.</p> <p class="gn-reveal">On searching for any site 'in the year 2046', the site is covered with pop-ups that make fun of various bizarre restrictions on content, ultimately re-directing to the Archive's campaign page. The campaign has received widespread interest, raising awareness and support for the Archive in both the US and internationally.</p> <p class="gn-reveal"><a href="https://bgn.agency/">BGN</a> were appointed for the creation of the Wayforward Machine after a competitive process via The GO Network.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-center" style="padding-bottom:33.723653395784545%" data-rt-type="video" data-rt-align="center" data-rt-max-width="" data-rt-max-height="33.723653395784545%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=_nGZPRt5L6o"><div><iframe src="https://www.youtube.com/embed/_nGZPRt5L6o" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> <figcaption>The Wayforward Machine, Internet Archive's 25 year anniversary campaign, developed with BGN.</figcaption> </figure> <h2 class="gn-reveal">About the project</h2> <p class="gn-reveal">The Internet Archive came to The GO Network looking for an agency that could work quickly to develop and build on a creative concept to commemorate the 25-year anniversary of the archive's creation.</p> <aside class="gn-quote gn-reveal"><q>If you value your access to information, you have to protect it.</q><cite>Wendy Hanamura · Director of Partnerships, Internet Archive</cite></aside> <p class="gn-reveal">On the appointment of BGN, Director of Partnerships at the Archive Wendy Hanamura said "I love how BGN Agency took our ideas and ran with them. They literally made them materialise before our eyes. If you read the fine print, the pop-ups are quite witty. But the message is dead serious: if you value your access to information, you have to protect it."</p> <p class="gn-reveal">Learn more about the campaign, and view the now-live Wayforward Machine <a href="https://wayforward.archive.org/ia2046/">here</a>.</p> <p class="gn-reveal">The GO Network regularly work with not-for-profits to support their requirements. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch">here</a>.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/velcro-companies-appoint-principles-agency-for-uk-creative-brand-support-via-the-go-network" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Velcro Companies appoint Principles Agency for UK Creative Brand Support via The GO Network</span> <span class="gn-related__excerpt">UK brand activation brief won by Principles Agency through a competitive GO Network search focused on speed, fit, and creative alignment.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/luxury-household-brand-bobbi-beck-launches-with-support-from-finn-communications" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Luxury household brand Bobbi Beck launches with support from Finn Communications</span> <span class="gn-related__excerpt">Finn Communications won a competitive pitch through The GO Network to launch Bobbi Beck, driving PR and press office growth for the luxury w</span> </a> </li> <li class="gn-related__item"> <a href="/articles/loal-app-launches-with-support-of-go-network-members-bgn-and-jaywing" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Loal app launches with support of The GO Network members BGN and Jaywing</span> <span class="gn-related__excerpt">Fin-tech Loal found its agency partners through competitive pitch on The GO Network, tackling financial exclusion with BGN&#39;s branding and Ja</span> </a> </li> <li class="gn-related__item"> <a href="/articles/boom-appoint-network-members-curated-for-performance-marketing-support" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">BOOM appoint Network Members Curated for Performance Marketing support</span> <span class="gn-related__excerpt">BOOM chose Curated Digital to drive lead generation and sales growth after a competitive pitch managed by The GO Network. See how the match </span> </a> </li> </ul> </aside>