The GO! Network Year in Review: 2021 Thoughts From Our Network Members

2021 hasn’t been without its troubles, but after 2020, it's seemed like a breath of fresh air. To round off the year, we asked our agency partners to share some of the highlights they’ve experienced over the past twelve months.

Marketing Communication Trends: What to expect in 2022-2023

Sam Stanhope, Content Manger at GO!, explores how the pandemic has changed the way brands interact with customers, and what communication trends we’re likely to see continue going into the new year

Ones to Watch: 8 Of the Most Impactful Ad Campaigns of November

At the end of one of the busiest periods in retail, we take a look at eight of the most impactful marketing campaigns of November, shedding some light on the production, reception and why these ads ticked our boxes.

Up and away: How location requirements are changing for agency partners

For years, the ‘localisation' of agencies working with clients has been a given – but is this about to change? Sam Stanhope, Content Manager at GO!, explores the changes we’re seeing in location requirements, and the growth of Northern agencies.

Feeding PR With Social Media and Making Your Audience Hungry For More

David Clare, Head of PR at Fox Agency, discusses how PR and social media can feed and inform one another to create the perfect marketing mix.

A Needle In a Haystack - Things to Consider When Hiring an Agency

There are currently more than 25,000 marketing agencies in the UK. Finding the right one can sometimes feel like looking for a needle in a haystack. Our Content Manager, Sam Stanhope, explores the key points to look for when appointing a new agency.

What's So Hard About Finding the Right Marketing Agency?

‘Recommendation from a peer’ is often ranked as the most common way to appoint an agency – but with more than 30% of marketers considering agency performance to be ‘less than satisfactory, there’s got to be something missing. Here’s what that is.

What works for you: Freelancer, In-House or Agency?

Most businesses need to outsource some aspects of their operations. Even if you have in-house marketing resource, it’s likely that certain projects will require external help. But what are the benefits of freelancers vs agency marketing support?

Luxury household brand Bobbi Beck launches with support from Finn Communications

The brand has launched with ‘print-on-demand’ premium wallpaper, focusing on quality over quantity for a global audience. The launch and growth of the brand is being supported by PR agency Finn, appointed via the GO! Network.