<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa125d64b6f018f3f79fd2_651d3d6000a7cae7f33cd9af_616d57e6e7c06572eda060ff_Gen%252520M%252520header.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title">The GO Network join GenM as founding members</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>18 October 2021</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">The GO Network have joined partners including Boots, M&S, and more to support the new organisation intending to destigmatise the menopause, a challenge that more than 15 million in the UK are facing at any time.</p> <p class="gn-reveal">GenM will encourage brands to pledge commitment to supporting employees and customers through better business practises, products and communication around the topic.</p> <p class="gn-reveal">Charlotte Boerescu-Kelly, Head of Marketing at The GO Network explains why this issue is particularly pertinent to the marketing community:</p> <blockquote class="gn-blockquote gn-reveal">"Women overwhelmingly comprise the bulk of the marketing industry's workforce, and at the senior leadership level, female representation is at an all-time high. As an industry, we owe a lot to these professionals, but so many go through the experience of the menopause without support or even awareness from their employers. At a time when work culture and support from employers is under the microscope more than ever, it's time to bring these issues to the fore and encourage others to evaluate how they can best support their teams, customers and wider community. In our role as a network between brands and agencies, we also want to support businesses looking to improve their understanding of this demographic so they can better reach them with products and offerings built to support them."<cite>Charlotte Boerescu-Kelly · Head of Marketing, The GO Network</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa125d64b6f018f3f79fc4_616d5701d2fc5d78388b87cc_Gen%2520M.png" width="auto" height="auto" loading="auto"></div> <figcaption>Those going through the menopause feel massively under-represented by brands and marketing campaigns alike.</figcaption> </figure> <p class="gn-reveal">To learn more about GenM, click <a href="https://gen-m.com/mission/">here</a>.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/worklife-by-openmoney-appoint-better-agency-to-deliver-comprehensive-paid-media-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">WorkLife by OpenMoney Appoint Better Agency to Deliver Comprehensive Paid Media Strategy</span> <span class="gn-related__excerpt">Better Agency wins PPC, paid social and web brief from WorkLife by OpenMoney after a competitive pitch process managed by The GO Network.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/boom-appoint-network-members-curated-for-performance-marketing-support" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">BOOM appoint Network Members Curated for Performance Marketing support</span> <span class="gn-related__excerpt">BOOM chose Curated Digital to drive lead generation and sales growth after a competitive pitch managed by The GO Network. See how the match </span> </a> </li> <li class="gn-related__item"> <a href="/articles/sorted-group-appoint-network-members-ice-blue-sky-for-abm-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Sorted Group appoint Network Members Ice Blue Sky for ABM strategy</span> <span class="gn-related__excerpt">Sorted Group selected Ice Blue Sky after a competitive pitch for UK account-based marketing, covering creative, channel activation and strat</span> </a> </li> <li class="gn-related__item"> <a href="/articles/loal-app-launches-with-support-of-go-network-members-bgn-and-jaywing" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Loal app launches with support of The GO Network members BGN and Jaywing</span> <span class="gn-related__excerpt">Fin-tech Loal found its agency partners through competitive pitch on The GO Network, tackling financial exclusion with BGN&#39;s branding and Ja</span> </a> </li> </ul> </aside>