<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa125dcaf29e66cdbb198b_651d3d60eb30f406d9ddc22f_61b87f2feac622d83edf332e_Blog%252520Header_The%252520Year%252520In%252520Review%252520%2525E2%252580%252593%2525201.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title">The GO Network Year in Review: 2021 Thoughts From Our Network Members</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>14 December 2021</span> <span class="pip"></span> <span>3 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">In a year where we were allowed back into offices and hybrid working is becoming the norm, we have seen a lot of success from our network of agencies and brands alike. For some, being able to interact with colleagues and clients in-person has been the highlight of the year. For others, forming new partnerships takes the top spot.</p> <h2 class="gn-reveal">What's Been Your Favourite Moment of 2021 as a Business?</h2> <blockquote class="gn-blockquote gn-reveal">"Bringing everyone back successfully to the office after so many months of remote working."<cite>Charlotte Green · Director, ICS-digital</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"Returning to the office and seeing colleagues in person again. Being able to hold team socials has been brilliant for morale and creating cultural glue."<cite>Laura Morris · Director, Trinity McQueen</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"Seeing live sport come back and stadiums full of people. Something we've missed massively both as a business and as a society!"<cite>Daniel Simmons · Founder, Populate Social</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"Winning a Gold Roses Award and celebrating as a team."<cite>Liz Bryne · Client Director, Principles Agency</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"Agency growth &amp; onboarding great new clients."<cite>Natalie Patel · Managing Director, Found</cite></blockquote> <h2 class="gn-reveal">If you could share one learning from this year, what would it be?</h2> <p class="gn-reveal">The pandemic forced many businesses to learn new ways of working and operating without much warning or preparation. Many of us had to adapt to the challenges of working from home, some had to learn new skills, new tools and new ways to communicate with colleagues and customers alike.</p> <aside class="gn-quote gn-reveal"><q>Don't be afraid to say no. If the brief isn't quite right vs. your agency capabilities or if the deadlines are simply too tight for you to fulfil.</q><cite>Laura Morris · Director, Trinity McQueen</cite></aside> <blockquote class="gn-blockquote gn-reveal">"There really is no replacement for face-to-face working. Hybrid working is a great model to follow, allowing people flexibility while maintaining all the good things that come from in-person working."<cite>Charlotte Green · Director, ICS-digital</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="A return to the office has been a welcome change to 2021" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa125dcaf29e66cdbb1984_61b8a343604f6e0a229b6ef7_Asset_Stay%2520Home.jpeg" width="auto" height="auto" loading="auto"></div> <figcaption>A return to the office has been a welcome change to 2021</figcaption> </figure> <blockquote class="gn-blockquote gn-reveal">"Building a fantastically slick business which really cares for its staff is important, but it can't be everything. Don't forget about sales. Sales are key."<cite>Daniel Simmons · Founder, Populate Social</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"Great people are more invaluable than ever."<cite>Liz Bryne · Client Director, Principles Agency</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"Know when to say no."<cite>Natalie Patel · Managing Director, Found</cite></blockquote> <h2 class="gn-reveal">What's Been Your Favourite Ad Campaign of The Year?</h2> <p class="gn-reveal">Over the past 12 months, communication from brands have changed as we've gradually gone back to a more 'normal' way of living. When companies could no longer try to entice customers in store, the message was of community spirit and resilience. While the tone is still cautious, we're now being encouraged once again to go out and spend, spend, spend. Brands have had to get creative, and this has meant that 2021 has seen some stellar marketing campaigns.</p> <blockquote class="gn-blockquote gn-reveal">"I'm a sucker for all the Christmas ads. Although a direct copycat of the John Lewis format, I really enjoyed the Christmas McDonalds ad."<cite>Laura Morris · Director, Trinity McQueen</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"Free Cuthbert from Aldi - pure class."<cite>Daniel Simmons · Founder, Populate Social</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Aldi's marketing team had a lot of fun with the Cuthbert saga" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa125ccaf29e66cdbb1980_61b8a15b71270c97e3c9954f_Asset_Cuthbert.jpeg" width="auto" height="auto" loading="auto"></div> <figcaption>Aldi's marketing team had a lot of fun with the Cuthbert saga</figcaption> </figure> <blockquote class="gn-blockquote gn-reveal">"Aldi Free Cuthbert demonstrates social media at its best."<cite>Liz Bryne · Client Director, Principles Agency</cite></blockquote> <h2 class="gn-reveal">What Are Your Hopes For 2022?</h2> <p class="gn-reveal">And now, in the last few days of 2021, we look forward to what 2022 brings. We enter the year in a better position than last, but with the threat of Omicron, we still enter with some caution and uncertainty.</p> <blockquote class="gn-blockquote gn-reveal">"To hire some talented people, keep doing important work for our clients, and hopefully see as little interference from Covid as possible!"<cite>Charlotte Green · Director, ICS-digital</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"More interesting and varied client briefs, a return of more face-to-face research (you can't beat talking to or observing people in the real world to unearth important consumer insights) and continued business success."<cite>Laura Morris · Director, Trinity McQueen</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"World peace and a growing business."<cite>Daniel Simmons · Founder, Populate Social</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"Even more opportunities to create campaigns that stick in consumers' minds."<cite>Liz Bryne · Client Director, Principles Agency</cite></blockquote> <p class="gn-reveal">Thanks to everyone who contributed to this article. Learn more about joining The GO Network by getting in touch at: <a href="http://www.thegonetwork.com/get-in-touch">www.thegonetwork.com/get-in-touch</a></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2026---monthly-review-2026" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2026 – Monthly Review</span> <span class="gn-related__excerpt">Creative, digital, and OOH work from 2026&#39;s standout campaigns, broken down by agency, medium, and the strategic thinking that made each one</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pr-in-2023-what-to-expect-and-where-to-start" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">PR in 2023 - What to Expect and Where to Start</span> <span class="gn-related__excerpt">Agency PR leaders share what&#39;s changing in comms, influencer, and brand partnerships , plus practical steps to build a measurable PR strateg</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2023---monthly-review" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2023 - Monthly Review</span> <span class="gn-related__excerpt">96 Creative, Digital, and OOH campaigns reviewed across every month of 2023. 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