<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68932a4f19a4f24accc8049d_651d3d4d1a11b6c702eb0d1f_618a3228f71e3a00a8b68840_Header_Bobbi20lauch.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title">Luxury household brand Bobbi Beck launches with support from Finn Communications</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>5 November 2021</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">New luxury homeware brand <a href="https://www.bobbibeck.com/" target="_blank">Bobbi Beck</a> launched today with support from The GO Network and network member Finn Communications. Initially providing premium, print-on-demand wallpapers for a primarily B2B audience, co-founders James Mellan-Matulewicz and Jason Arrowsmith plan to eventually branch out into other areas of homeware.</p> <p class="gn-reveal">The brand aims to take advantage of a significant gap in the market for a luxury wallpaper brand that has a user-friendly e-commerce platform and can distribute efficiently with a global reach. Printed at the point of purchase, the process means products will effectively never be 'out of stock', and focus on quality over quantity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Bobbi beck launch with support from Finn" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68932a5a08b80bb1166e6021_61840a74acadcbb1a76eb95d_bobbibeck.png" width="auto" height="auto" loading="auto"></div> <figcaption>Bobbi Beck launches with PR support from Finn Communications via The GO Network.</figcaption> </figure> <h2 class="gn-reveal">About the project</h2> <p class="gn-reveal">Bobbi Beck came to The GO Network looking for a PR agency that could support on the initial launch as well as continued press office work as the brand grew. Looking for a mixture of digital and offline/traditional PR, the competitive process was run via the GO Network.</p> <blockquote class="gn-blockquote gn-reveal">"Finn understood us well, and throughout the pitch process showed extremely relevant experience, coming across as smart, professional and hard-working."<cite>James Mellan-Matulewicz · CEO, Bobbi Beck</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"Bobbi Beck has a unique and progressive proposition to offer the interiors market. Winning the opportunity to launch the brand through PR is a privilege, and we'll leverage our unrivalled outreach contacts with a series of targeted communications, all designed to really impact on awareness for Bobbi Beck throughout launch and beyond!"<cite>Rich Rawlins · Founder, Finn Communications</cite></blockquote> <p class="gn-reveal">You can find out more about the brand at the new website <a href="https://www.bobbibeck.com/">here</a>.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/openmoney-appoint-jaywing-as-lead-agency-partner-across-creative-and-media-activation" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">OpenMoney Appoint Jaywing as Lead Agency Partner Across Creative and Media Activation</span> <span class="gn-related__excerpt">Jaywing won a competitive pitch through The GO Network to lead creative and media for OpenMoney, driving audience insight and fast growth in</span> </a> </li> <li class="gn-related__item"> <a href="/articles/velcro-companies-appoint-principles-agency-for-uk-creative-brand-support-via-the-go-network" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Velcro Companies appoint Principles Agency for UK Creative Brand Support via The GO Network</span> <span class="gn-related__excerpt">UK brand activation brief won by Principles Agency through a competitive GO Network search focused on speed, fit, and creative alignment.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/tshirt-sons-appoint-notepad-studio-for-brand-identity-support" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">TShirt &amp; Sons appoint Notepad Studio for Brand Identity support</span> <span class="gn-related__excerpt">A competitive pitch via The GO Network lands Notepad Studio a D2C rebrand project for B2B screen printer TShirt &amp; Sons.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/westbridge-furniture-appoint-audience-collective-for-new-sub-brand-and-system-launch" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Westbridge Furniture Appoint Audience Collective for New Sub-Brand and System Launch</span> <span class="gn-related__excerpt">Agency Audience Collective was matched to Westbridge via The GO Network, winning a competitive pitch to launch the Full Circle sustainable u</span> </a> </li> </ul> </aside>