New luxury homeware brand Bobbi Beck launched today with support from GO! and network member Finn Communications. Initially providing premium, print-on-demand wallpapers for a primarily B2B audience, co-founders James Mellan-Matulewicz and Jason Arrowsmith plan to eventually branch out into other areas of homeware.

The brand aims to take advantage of a significant gap in the market for a luxury wallpaper brand that has a user-friendly e-commerce platform and can distribute efficiently with a global reach. Printed at the point of purchase, the process means products will effectively never be ‘out of stock’, and focus on quality over quantity.

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About the project

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Bobbi Beck came to GO! looking for a PR agency that could support on the initial launch as well as continued press office work as the brand grew. Looking for a mixture of digital and offline/traditional PR, the competitive process was run via the GO! Network.

On the appointment, CEO James Mellan-Matulewicz said ‘Finn understood us well, and throughout the pitch process showed extremely relevant experience, coming across as smart, professional and hard-working.’

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Finn founder, Rich Rawlins said: “Bobbi Beck has a unique and progressive proposition to offer the interiors market. Winning the opportunity to launch the brand through PR is a privilege, and we’ll leverage our unrivalled outreach contacts with a series of targeted communications – all designed to really impact on awareness for Bobbi Beck throughout launch and beyond!”

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You can find out more about the brand at the new website here.