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Pitch Win: Crown Paints Appoints Dinosaur as Lead Creative Agency

Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO! Network. The appointment spans both the retail and trade sides of the business and reflects Crown’s ambition to drive cultural relevance and brand distinctiveness - particularly with consumers under 40.

October 1, 2025

Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner

UK-based not-for-profit lottery operator The Health Lottery has appointed integrated media agency 26PMX as its new lead digital media and performance partner, following a competitive search and selection process managed by The GO! Network. The agency will support strategy, creative, and campaign delivery across key game products including Big Win, Quick Win, All or Nothing, and Instant Win.

October 1, 2025

Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

September 26, 2025

Ones to Watch - 8 of the Most Impactful Ad Campaigns of March

As figures reveal TV ad spend hit a record high in 2021, can 2022 do even better? Here's eight of the best OOH, TV, Digital, and advertising campaigns of last month - March - and the creative brains behind them.

April 5, 2022

Website Rebuild Projects: Planning for Success

Your website isn’t just part of your brand – as the first touchpoint for many of your customers, it IS your brand. Here’s what our experts have to say on how to plan a website rebuild project, and everything you need to know to run it smoothly.

March 30, 2022

Has Advertising Got A New Target On Its Back?

In the face of changing legislation, Digital Strategist at Fox, Jennifer Brennan, discusses why it is more essential than ever for marketers to get creative with contextual targeting.

March 30, 2022

Crossfader appoint Social Buff for cross-channel Digital Strategy Support

The Leeds-based online music education platform have engaged Social Buff via The GO! Network as they seek to grow both their UK and International presence.

March 28, 2022

How to Build a ‘Profit Culture’ In Your Team

Driving profit can be difficult when you’re doing it alone. In our final session with agency accountancy firm The Wow Company, learn how to bring your full team on the journey and see the difference in impact.

March 24, 2022

Expression

5 Tangible Ways to Build Customer Experience into your Strategy

Yes, a great customer experience matters - but what can you do right now to improve it? From personalising their experience to customer journey mapping, here's how to build real steps to a great customer experience into your business strategy

March 23, 2022

How to Write a Proper Marketing Brief For Your Project

A well-formatted marketing brief provides a solid foundation for any campaign, ensuring that an internal or external team is aligned on everything from timelines to KPIs. This week, we're sharing how to write a foolproof marketing brief for any team.

March 22, 2022

Investing in SEO: Finding an SEO marketing strategy that works for you

‍SEO strategy is easy to start, but hard to maintain – and even harder to perfect. This week, our network of SEO experts took us through the opportunities and misconceptions around building an SEO marketing strategy with real ROI.

March 18, 2022