<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa1231ab47946a3611f5ec_651d3d5600a7cae7f33cd0b6_6230b9c6a17e969b8df7cc43_pexels-pixabay-355948.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Growth</span> <h1 class="gn-title">Quick Wins: Marketing And Sales Software To Make Your Strategy Work Smarter</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>13 March 2022</span> <span class="pip"></span> <span>6 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">With more solutions available for marketing teams than ever, the choice can often feel overwhelming. When it comes to deciding on where and when to invest in new software, Rob Mead, Head of Marketing at Gnatta suggests to start with the requirements – not the options.</p> <aside class="gn-quote gn-reveal"><q>Set a list of requirements; then undertake desktop research for what best matches them. You don't want systems you have to work around, they need to work with your existing infrastructure and processes.</q><cite>Rob Mead · Head of Marketing, Gnatta</cite></aside> <h2 class="gn-reveal">Choosing your tools</h2> <p class="gn-reveal">We've rounded up some of our recommendations for fast-growth SMEs and startups below. If you're working on improving your digital systems, or want to learn more about the recommendations below, <a href="https://www.thegonetwork.com/get-in-touch">get in touch</a>.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Marketing Software</h2> <h3 class="gn-reveal">Email Automation – Mailchimp</h3> <p class="gn-reveal">In recent years, Mailchimp has evolved to include more than just email marketing. <strong>With automated 'journeys', audience segmentation and options to expand your campaigns into advertising on multiple platforms</strong>, Mailchimp comes highly recommended for SMEs or startups.</p> <p class="gn-reveal"><strong>Perfect for: Smaller in-house marketing teams growing quickly</strong></p> <p class="gn-reveal"><a href="https://mailchimp.com/pricing/marketing/"><strong>View Pricing</strong></a><strong> / </strong><a href="https://mailchimp.com/"><strong>Learn more</strong></a></p> <h3 class="gn-reveal">B2B Website personalisation – Webeo</h3> <p class="gn-reveal">For businesses driving more traffic to their website, Webeo is a <strong>tool designed to maximise conversions through intelligent personalisation</strong>. As a no-code solution that can overlay your existing site, the tool is intuitively designed and makes sure you're making the most of every website visitor.</p> <h4 class="gn-reveal"><strong>A closer look: Webeo</strong></h4> <p class="gn-reveal"><strong>What are some of the key areas of efficiency businesses are typically trying to drive when you're speaking to them?</strong></p> <blockquote class="gn-blockquote gn-reveal">"Webeo helps businesses generate more leads from their website; our customers increase their conversion rate by providing tailored, relevant content. Ultimately it's the right content, at the right time, to the right person."<cite>Dawn Upton · Head of Customer Marketing, Webeo</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"In addition, many of Webeo's clients work with a wide range of industries and want to present the most relevant content to a business when they visit their website, depicting their expertise in that sector."<cite>Dawn Upton · Head of Customer Marketing, Webeo</cite></blockquote> <p class="gn-reveal"><strong>How could your software support business growth?</strong></p> <blockquote class="gn-blockquote gn-reveal">"Our customers see an increase in conversion rate when comparing personalised and non-personalised experiences. They also achieve improvements across key website metrics, such as increased average number of page visits, increased time onsite and a reduction in bounce rate."<cite>Dawn Upton · Head of Customer Marketing, Webeo</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa1230ab47946a3611f5ab_6230b90112f6890a9d26a44d_Content_Webeo.png" width="auto" height="auto" loading="auto"></div> <figcaption>Webeo: B2B website personalisation platform.</figcaption> </figure> <p class="gn-reveal"><strong>How long does it typically take for your software to start taking effect and for clients to see the results?</strong></p> <blockquote class="gn-blockquote gn-reveal">"Our B2B website personalisation tool takes effect as soon as our clients push their personalisation's live."<cite>Dawn Upton · Head of Customer Marketing, Webeo</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"From day one as a client, our Customer Success Managers work with them to identify personalisation opportunities, build campaigns and create personalised experiences for their website visitors. Our reporting suite shows the results in real-time, which clients have access to within their portal."<cite>Dawn Upton · Head of Customer Marketing, Webeo</cite></blockquote> <p class="gn-reveal"><strong>Perfect for: Large SMEs driving larger volumes of traffic to their site looking to maximise their conversion rates</strong></p> <p class="gn-reveal"><a href="https://www.webeo.com/"><strong>Learn more</strong></a></p> <p class="gn-reveal"><a href="https://www.thegonetwork.com/more-from-go"><strong>Learn more about our partners</strong></a></p> <h3 class="gn-reveal">Content management – Monday</h3> <p class="gn-reveal">Monday is your <strong>one-stop-shop for managing your content strategy</strong> – and it's something we use at The GO Network for our own editorial planning.</p> <p class="gn-reveal">Free to start and currently building in additional support like the new Monday CRM, the system is ideal for ensuring you keep on top of your marketing strategy.</p> <p class="gn-reveal"><strong>Perfect for: In-house marketing teams managing multiple channels for their strategy</strong></p> <p class="gn-reveal"><a href="https://monday.com/pricing"><strong>View pricing</strong></a><strong> / </strong><a href="https://monday.com/marketing"><strong>Learn more</strong></a></p> <h3 class="gn-reveal">Content management – Trello</h3> <p class="gn-reveal">Similar to Monday, Trello is an <strong>organisational tool</strong> that many companies and individuals use to keep on top of their tasks and workload. Although other views are available, Trello is known for its Kanban-style 'cards' function.</p> <p class="gn-reveal">It's free to start a Trello board, with pricing plans giving you access to premium functions.</p> <p class="gn-reveal"><strong>Perfect for: Small teams who won't get lost in a spiderweb of different tasks and checklist.</strong></p> <p class="gn-reveal"><a href="https://trello.com/en/pricing"><strong>View pricing</strong></a><strong> / </strong><a href="https://trello.com/home"><strong>Learn more</strong></a></p> <h3 class="gn-reveal">Creative asset building – Canva</h3> <p class="gn-reveal">Canva is an <strong>online graphic design platform</strong> and a great alternative to Photoshop. It is great for SME businesses who manage their content creation in-house, and can help with social media graphics, presentations, posters, documents and other visual content.</p> <p class="gn-reveal">It is particularly useful for capacity management, as it includes easily customisable templates. Like most of the online tools, the basic version of Canva is free to use, with paid 'Pro' and 'Enterprise' versions available to access premium tools and content.</p> <p class="gn-reveal"><a href="https://www.canva.com/"><strong>View pricing</strong></a><strong> / </strong><a href="https://www.canva.com/"><strong>Learn more</strong></a></p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Sales Software</h2> <h3 class="gn-reveal">Inbound automation – Gnatta</h3> <p class="gn-reveal">Gnatta is an automated solution for customer-facing SMEs that <strong>centralises your pre and post-sales enquiries.</strong> With a starter package being completely free to use, Gnatta is suitable for SMEs at every stage.</p> <h4 class="gn-reveal"><strong>A closer look: Gnatta</strong></h4> <p class="gn-reveal"><strong>What are some of the key areas of efficiency businesses are typically trying to drive when you're speaking to them?</strong></p> <blockquote class="gn-blockquote gn-reveal">"Better cost per contact - better first time resolution - better average contacts per hour - more contacts handled without a human agent involved."<cite>Rob Mead · Head of Marketing, Gnatta</cite></blockquote> <p class="gn-reveal"><strong>How could your software support business growth?</strong></p> <p class="gn-reveal">Gnatta centralises all customer communication for pre/post sales enquiries making agents more efficient and more effective.</p> <p class="gn-reveal">Efficiency makes your bottom line better and effectiveness means your customers have a much better experience encouraging repeat business and a higher customer lifetime value.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa1230ab47946a3611f5b3_6230b92932694c60e454dd35_Content_Gnatta.png" width="auto" height="auto" loading="auto"></div> <figcaption>Gnatta: inbound automation platform for customer-facing SMEs.</figcaption> </figure> <p class="gn-reveal"><strong>How long does it typically take for your software to start taking effect and for clients to see the results?</strong></p> <blockquote class="gn-blockquote gn-reveal">"Same day, we can get the client answering queries with full real time data within 10 minutes of signing up."<cite>Rob Mead · Head of Marketing, Gnatta</cite></blockquote> <p class="gn-reveal"><strong>Perfect for: Sales/Marketing/CRM teams managing and optimising their inbound sales process</strong></p> <p class="gn-reveal"><a href="https://gnatta.com/pricing/"><strong>View pricing</strong></a><strong> / </strong><a href="https://gnatta.com/solutions/startup/"><strong>Learn more</strong></a></p> <p class="gn-reveal"><a href="https://www.thegonetwork.com/more-from-go"><strong>Learn more about our partners</strong></a></p> <h3 class="gn-reveal">Call tracking and analytics – Call360</h3> <p class="gn-reveal">You might be tracking and reporting on your digital performance – but what happens after the enquiry? <strong>Call360 is an integrated solution for offline-to-online attribution tracking</strong> designed to help better understand and optimise your marketing-sales process.</p> <p class="gn-reveal"><strong>Perfect for: Larger SMEs looking to understand and optimise their conversion across different channels</strong></p> <p class="gn-reveal"><a href="https://call360.co.uk/contact-us/"><strong>Learn more</strong></a></p> <h3 class="gn-reveal">CRM management – Insightly</h3> <p class="gn-reveal"><strong>Insightly's CRM is great for start-ups &amp; SMEs who are looking for project management tools in their CRM.</strong> Alongside events and calendar syncing, our CRM of choice at The GO Network also comes with powerful workflow management features that can help you to streamline your operations and save time.</p> <p class="gn-reveal"><strong>Perfect for: Fast-growing sales teams</strong></p> <p class="gn-reveal"><a href="https://www.insightly.com/crm/pricing/"><strong>View pricing</strong></a><strong> / </strong><a href="https://www.insightly.com/crm/"><strong>Learn more</strong></a></p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Building your digital suite to grow with your strategy</h2> <p class="gn-reveal">Implementing a set of tools that grow with your requirements as a fast-growth business is more complex now than ever.</p> <blockquote class="gn-blockquote gn-reveal">'Accelerating digital transformation is a big challenge CMO's are discussing right now. We know that the B2B buying cycle is more complex and involves more decision makers than B2C and B2B buyers often don't reach out to vendor's until they are ready to buy.'<cite>Dawn Upton · Head of Customer Marketing, Webeo</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">'Typical challenges businesses or individuals face when wanting to implement new software is it feels like a huge project, that lots of stakeholders will need to be involved in and it will take a lot of resource to deliver.'<cite>Dawn Upton · Head of Customer Marketing, Webeo</cite></blockquote> <p class="gn-reveal">The solution? Take it step by step.</p> <blockquote class="gn-blockquote gn-reveal">'We always advise when starting out with new software, including our own, to approach the activity in bite size pieces. Changes don't have to be big to make an impact and often once you get underway, by following best practice you can achieve great results.'<cite>Dawn Upton · Head of Customer Marketing, Webeo</cite></blockquote> <p class="gn-reveal"><em>The GO Network connect teams to solution providers that fit their needs, <a href="https://www.thegonetwork.com/get-in-touch">get in touch</a> to learn more.</em></p> <p class="gn-reveal"><em>If you're interested in any of the solutions above but aren't sure where to start, join us for our upcoming workshop, </em><a href="https://www.thegonetwork.com/events/building-a-digital-suite-that-grows-with-your-business"><em>'Building a digital suite that grows with your business'</em></a><em>.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/email-marketing-101-tips-for-driving-a-stronger-email-marketing-strategy-in-2023" class="gn-related__link"> <span class="gn-related__category">Growth</span> <span class="gn-related__title">Email Marketing 101 – Tips for Driving a Stronger Email Marketing Strategy in 2023</span> <span class="gn-related__excerpt">Privacy law shifts, automation tools, and personalisation are reshaping email marketing. 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