Pitch Win: Crown Paints Appoints Dinosaur as Lead Creative Agency

Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO! Network. The appointment spans both the retail and trade sides of the business and reflects Crown’s ambition to drive cultural relevance and brand distinctiveness - particularly with consumers under 40.

Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner

UK-based not-for-profit lottery operator The Health Lottery has appointed integrated media agency 26PMX as its new lead digital media and performance partner, following a competitive search and selection process managed by The GO! Network. The agency will support strategy, creative, and campaign delivery across key game products including Big Win, Quick Win, All or Nothing, and Instant Win.

Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

Why specialists (not generalists) make brands unforgettable

In the fight for attention, we’re all in the ring. Brands are battling to cut through the noise, earn a flicker of loyalty, and make their mark. Agencies aren’t spectators. They’re right there, gloves on, hustling for briefs, the spotlight, and th...

Insurance: The Biggest Risk Is Carry On As Normal

Insurance is built on mitigating risks but one of the biggest risks insurers face today is failing to adapt to current consumer behaviour. Customers expect brands to meet them where they are and where they are is on social media yet many insurers ...

Against the Grain: The Set

Jordan Brownlie, Brand Partnerships Manager at The GO! Network, spoke with Kasia Rudnik, Senior Director of Marketing at The Set, on balancing global awareness with creative freedom while fostering thriving internal cultures in luxury hospitality.

VEO Flow and the Future of Video: What Brands Need to Know Now

Google’s VEO Flow is transforming video production with faster, cheaper, personalised content. Brands must balance its potential with authenticity, strategy, and ethical use.

Pitch Win: TalkTalk Business Appoints Athlon to Lead Website UX Overhaul

Leading connectivity and telecoms provider, TalkTalk Business has appointed digital experience agency Athlon to lead the UX overhaul of their website, following a competitive pitch process managed by The GO! Network.

Pitch Win: UK’s Leading Independent Drinks Business Global Brands Appoints Hatch to Deliver on Multi Brand and PR Strategy

Global Brands, the UK’s leading independent drinks business, has appointed creative communications agency Hatch to deliver a multi brand PR and activation strategy, following a competitive search and selection process managed by The GO! Network.