Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

Why specialists (not generalists) make brands unforgettable

In the fight for attention, we’re all in the ring. Brands are battling to cut through the noise, earn a flicker of loyalty, and make their mark. Agencies aren’t spectators. They’re right there, gloves on, hustling for briefs, the spotlight, and th...

Insurance: The Biggest Risk Is Carry On As Normal

Insurance is built on mitigating risks but one of the biggest risks insurers face today is failing to adapt to current consumer behaviour. Customers expect brands to meet them where they are and where they are is on social media yet many insurers ...

Against the Grain: The Set

Jordan Brownlie, Brand Partnerships Manager at The GO! Network, spoke with Kasia Rudnik, Senior Director of Marketing at The Set, on balancing global awareness with creative freedom while fostering thriving internal cultures in luxury hospitality.

VEO Flow and the Future of Video: What Brands Need to Know Now

Google’s VEO Flow is transforming video production with faster, cheaper, personalised content. Brands must balance its potential with authenticity, strategy, and ethical use.

Pitch Win: TalkTalk Business Appoints Athlon to Lead Website UX Overhaul

Leading connectivity and telecoms provider, TalkTalk Business has appointed digital experience agency Athlon to lead the UX overhaul of their website, following a competitive pitch process managed by The GO! Network.

Pitch Win: UK’s Leading Independent Drinks Business Global Brands Appoints Hatch to Deliver on Multi Brand and PR Strategy

Global Brands, the UK’s leading independent drinks business, has appointed creative communications agency Hatch to deliver a multi brand PR and activation strategy, following a competitive search and selection process managed by The GO! Network.

Pitch Win: UK Property Investment Agency CityRise partners with Red Cow Media on SEO Strategy

CityRise appoints Manchester-based digital marketing agency Red Cow Media as SEO partner, following a competitive pitch process managed by The GO! Network.

Pitch Win: Turning Point Selects Arch for New App Development Project

UK-wide health and social care service provider, Turning Point appoints Arch to support build of new ‘harm reduction’ app, following a competitive pitch process managed by The GO! Network.