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<span class="gn-kicker"><span class="dot"></span>News</span>
<h1 class="gn-title"><em>Pitch Win:</em> UK’s Leading Independent Drinks Business Global Brands Appoints Hatch to Deliver on Multi Brand and PR Strategy</h1>
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<strong>The GO Network</strong>
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<span>31 January 2025</span>
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<span>1 min read</span>
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<h2 class="gn-reveal">The Search</h2>
<p class="gn-lede gn-reveal">On the process, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/zehra-gezer-92671839/"><strong>Zehra Gezer</strong></a>, Head of Corporate Marketing, Digital & PR at <a target="_blank" rel="noopener noreferrer nofollow" href="https://globalbrands.co.uk/"><strong>Global Brands</strong></a>, comments:</p>
<blockquote class="gn-blockquote gn-reveal">"The GO Network team was easy to work with, offering speedy responses and feedback throughout the search process. The agencies they endorsed were all of high quality, very professional, and enthusiastic to work with us."<cite>Zehra Gezer · Head of Corporate Marketing, Digital & PR, Global Brands</cite></blockquote>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb0358cd86a75018d2de0_69fcb035812765e0764f9da2_vk-lemon-lime-6892818b07471117490064.jpeg" alt="VK Lemon & Lime, one of the Global Brands portfolio"></div>
<figcaption>VK, one of the iconic brands within the Global Brands portfolio.</figcaption>
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<h2 class="gn-reveal">The Appointment</h2>
<p class="gn-reveal">Following a competitive pitch process, Leeds-headquartered <strong>Hatch</strong> - which specialises in PR, content production, social media, and activation - won the six-figure account. The brief sees <strong>Hatch</strong> delivering a strategic press office across consumer and corporate activity, as well as execution of sub-brand specific creative campaigns.</p>
<blockquote class="gn-blockquote gn-reveal">"Global Brands are one of the few unicorns in the drinks industry. Their creativity, independence and bravery make them a really exciting business, and the whole team are thrilled to be working with them. Global Brands' portfolio is packed with iconic brands which allow us to be super creative. We've already hit the ground running and there are lots of exciting campaigns in the pipeline."<cite>James Hickman · Managing Partner, Hatch</cite></blockquote>
<aside class="gn-quote gn-reveal"><q>We've got big plans for all of our brands, so finding an agency that could match our pace and energy was key. Hatch understood what we're about straight away.</q><cite>Matthew Bulcroft · Marketing Director, Global Brands</cite></aside>
<p class="gn-reveal">On the appointment, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/mattbulcroft/"><strong>Matthew Bulcroft</strong></a>, Marketing Director of <strong>Global Brands</strong>, adds:</p>
<blockquote class="gn-blockquote gn-reveal">"They're sharp, creative, and not afraid to challenge. Just as important, they feel like a natural extension of our team which is exactly what we were looking for. With VK, Hooch, Reef, and Franklin & Sons we've got a mix of bold, nostalgic, and premium brands that all need their own approach but share the same ambition to stand out. We're already working on some exciting projects and it's great to have them on board."<cite>Matthew Bulcroft · Marketing Director, Global Brands</cite></blockquote>
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