A well-optimised site can help increase site traffic, enhance customer experiences, and inevitably generate more leads – so, how do you unlock the potential of your online presence in 2023?

Brand loyalty, authenticity, and more; we asked over 150 marketing leaders to share the Marketing Communications trends, opportunities, and challenges they’re predicting for 2023.

With increased marketing data, it can be easy to lose focus, become engrossed by 'vanity metrics', and fail to generate actionable insights to help dictate your strategy focus.

As more businesses lean into the role of inbound and organic strategies this year, do you have the right foundations in place to execute joined-up, cross-channel campaigns?

With the launch of a new dedicated production arm, we spoke to Lucy Hunter, Director of Brand Strategy at Guinness World Records (GWR) about what it takes to build a brand identity that can grow with your business.

In an age of scepticism, where consumers have more choice than ever before, and brand authenticity is at the forefront of improved consumer retention rates – are you nurturing brand loyalty with your audience the right way?

From building brand awareness, credibility, and long-term customer relationships to reinforcing the effectiveness of paid advertising campaigns - organic channel activity done right can revolutionise your wider marketing strategy.

All too often, marketers can 'settle in' to a particular relationship, and that can lead to complacency. In this article, we look at the importance of evaluating your current agency partnerships and where to start.

As we embark on a new year, take a look at 24 of the most impactful creative and digital marketing ad campaigns in 2022.

As a new year begins, we round-up the last flurry of Creative, Digital, and OOH marketing campaigns of 2022.

Brand loyalty, authenticity, and more; We asked more than 150 marketing leaders to share the Marketing Communications trends, opportunities, and challenges they’re predicting for 2023.

From data-driven strategies to the growth of influencer engagement, our experts share the rising trends across the world of PR and everything you need to build an effective, measurable PR strategy in the new year.

We’ve tiptoed around the tinsel to bring you a round-up of the most impactful, creative, digital, and OOH marketing campaigns of November.

How do you keep your social strategy up to speed? Our experts share the latest trends, challenges, and opportunities for effective social growth, how to maximise your online presence, and guidance for best practise in 2023.

With 61% of marketers reporting that businesses are struggling to keep their language interesting and engaging, we ask our Network specialists how to establish a brand tone of voice that resonates.

Could your SEO strategy be working harder for you? Our experts share the importance of an effective SEO approach, how to maximise your effort, and practical advice that works for you.

In this round-up, our experts share the key steps to building an effective lead generation strategy – from framing your current efforts and defining your approach to practical advice on driving growth and refining your strategy.

From Will Ferrell’s reprised role as Buddy the Elf at Asda supermarket to Aldi’s parody of Nike’s famous 1998 advert ahead of this year’s winter World Cup, we're tracking the most popular Christmas ad campaigns of 2022 all in one place.

With Black Friday, a winter World Cup, and Christmas around the corner, we take a closer look at some of the most impactful creative, digital, and OOH campaigns in October.

With 49% of marketers reporting that organic search has the best ROI of any marketing channel, we ask our Network specialists how you can optimise your current SEO strategy with limited resource.

Our experts share how to refresh your brand strategy across identity, creative, and awareness in a way that drives your growth into 2023.

A great Account-Based Marketing Strategy targets high-value accounts, weeds out waste, and maximises your campaign ROI.. but is it right for you? Our experts share the Who, What, When, Where, and Why of ABM for your business.

As the world of eCommerce gets more competitive by the day, our eCommerce experts share what marketers and eComm leaders alike need to keep ahead of the curve in the New Year.

From Shelter hitting home on the cost-of-living crisis to a nostalgic throwback from the British Heart Foundation, here are the advertising campaigns from the creative world that stood out to us in September 2022.

In this roundup, our experts give practical advice for knowing how, and where, to use video content to engage with your audience.

The pandemic saw a meteoric rise in subscription services, but with life now returned to near-normal, what tactics are brands using to engage their customers and reduce the dreaded churn rate?

With the path to purchase becoming increasingly more complex, could Influencer Marketing be the solution to help consumers navigate through Google’s ‘messy middle?’

Our visual and branding experts discuss how to assess the impact of your brand, and how to avoid weakening your current visual identity.

Our UX and CRO experts share the major - and sometimes unexpected - factors that can make or break your conversion strategy across your platforms.

Figures recently released by Nielsen reveal that UK advertising spend in the first half of the year is up 20% year-on-year, bolstered by leaps in outdoor and digital display advertising.

Our expert content strategists share the latest trends and opportunities for your content marketing strategy, and how to leverage them to drive organic growth with your target audience.

Our media experts share the best practice guidance, considerations, and advice for building a media strategy that works for YOUR business.

Where and when should you be investing in your SEO strategy for outcomes that suit your business needs? Our experts share their guidance for finding an SEO strategy that works for you.

In a month where football came home after 56 years, we look at some of the most impactful creative advertising campaigns in July - and the brains behind them.

Our marketing leaders share how to drive buy-in for your strategy with key stakeholders, from finance and leadership to other teams across your business.

In this run-down, our Traditional, Digital, and Integrated PR experts share how to plan, run, and measure an effective PR strategy that works for your business - along with the latest PR trends that marketing leaders need to know.

From Ribena telling us to “Chin Up” to a whisky with a $75,000 price tag, we round up the most impactful ad campaigns of June.

What should great static ads look like? This week, our network members share best practise advice for creating images and visual assets that get your ads noticed.

How do you create a lasting brand identity that works for you? Our creative, branding, and research experts share the best practical advice, tangible strategies, and most common mistakes they see in brand identity projects.

Content takes time to do right, and that time isn’t always easy to come by. In this round-up, we're sharing how to build an effective content strategy that works for your resource.

In this round-up, our experts share how to evaluate and improve the value of your inbound leads for better conversions, targeting, and qualified opportunities.

Gareth Turner, Head of Marketing at Weetabix, shares the challenges – and opportunities – of leading a heritage brand's marketing strategy in a fast-paced, competitive landscape.

With Platinum Jubilees and #PartyGate grabbing the headlines recently, we highlight eight marketing campaigns you might have missed in May.

How do you make the most of your media spend? In this article, our media buying experts share how to navigate the nuances of media spending and paid media – where to get started, and how to ensure success.

In this article, GO! network member Stocks Taylor Benson give advice on how to avoid bottlenecking with overflow support and planning.

What’s the difference between using multiple digital channels in your marketing, and a fully integrated digital campaign? We asked our Digital experts how to plan for success when building a truly integrated digital marketing campaign.

This week, GO! Network agencies and our experts discuss the key benefits and potential challenges of going Direct to Consumer - D2C - with your business.

As recent debates on the relevancy of traditional PR continue, are marketers missing the point? As the sector evolves and adapts, we asked our network of PR experts to share the latest trends, challenges, and tactics for a modernised PR strategy.

Whether you're deciding if you even need a marketing agency, running a search, or evaluating your partners - here's everything you need to know about working with agencies to build strong brand-agency relationships.

As a new report shows the UK media industry regained hundreds of millions of pounds in ad revenue over the past twelve months, we highlight eight marketing campaigns launched last month in April as 2022 shapes into another record-breaking year.

As consumers navigate through an increasingly complex ecosystem from awareness to purchase, could a smarter, more integrated approach to Influencer Marketing be the solution?

GO! Network members and e-commerce specialists LaBrand discuss the various options when it comes to selling your products online, and how to ensure your e-commerce strategy is a success.

For marketers focused on demonstrating immediate ROI, the idea of investing in a non-digital marketing strategy can be nerve-wracking - but with the potential reward being larger than ever, what goes into getting an awareness strategy 'right'?

Marketers are spoiled for choice when it comes to performance metrics - but are insights getting lost in the crowd? This week, GO! and our experts dive into some of the most underappreciated channel marketing metrics, and how to make use of them.

GO! Network members Relative Marketing discuss the importance of branding and design and what to consider before starting a branding project.

As figures reveal TV ad spend hit a record high in 2021, can 2022 do even better? Here's eight of the best OOH, TV, Digital, and advertising campaigns of last month - March - and the creative brains behind them.

Your website isn’t just part of your brand – as the first touchpoint for many of your customers, it IS your brand. Here’s what our experts have to say on how to plan a website rebuild project, and everything you need to know to run it smoothly.

Driving profit can be difficult when you’re doing it alone. In our final session with agency accountancy firm The Wow Company, learn how to bring your full team on the journey and see the difference in impact.

A well-formatted marketing brief provides a solid foundation for any campaign, ensuring that an internal or external team is aligned on everything from timelines to KPIs. This week, we're sharing how to write a foolproof marketing brief for any team.

‍SEO strategy is easy to start, but hard to maintain – and even harder to perfect. This week, our network of SEO experts took us through the opportunities and misconceptions around building an SEO marketing strategy with real ROI.

The benefits of a great content marketing strategy are hard to overstate - but it can also feel like a never-ending resource sink. Here's what our network have to say on building a content strategy that's optimised on your capacity.

It’s the first day of meteorological spring, and we’re kicking off the change of seasons by exploring eight of the best marketing and advertising campaigns of last month - February - and the creative brains behind them.

One of the most common challenges we see with rebrand or brand identity projects is a lack of external research. From competitor analysis to consumer persona building, we've outlined 4 ways that research can help you streamline your brand identity.

Our Brand Partnerships Manager, Darren Harsley, takes a look at how Waitrose are adapting to new consumer behaviours as a result of the pandemic, including new strategies for customer retention and a partnership with Deliveroo.

As we kick off a new year, we take a look at eight of the most impactful marketing campaigns of the past month, shedding some light on the production, reception and why these ads ticked our boxes.

GO! Network members, Relative Marketing, discuss the importance of your company website and the benefits that can come with a redesign.

Our Brand Partnerships Manager Sam Johnson speaks to brand leaders, taking a look at how the pandemic has affected marketing for the wearables and home fitness sector in 2022.

With a new financial year rapidly approaching, in-house marketing teams within financial services and other institutions are diving into planning and strategy. However, a strong strategy requires strong foundations.

GO! Network members, Relative Marketing, discuss the impact that negative SEO can have on a business, and what can be done about fixing a negative SEO ‘attack.’

'Personal brands' are on the rise - but how do you blend this with business growth? Read 6 key tips from Cognism Senior SEO Executive Grieg Robertson - and watch the full session - below.

Sam Stanhope, Content Manger at GO!, explores how the pandemic has changed the way brands interact with customers, and what communication trends we’re likely to see continue going into the new year

At the end of one of the busiest periods in retail, we take a look at eight of the most impactful marketing campaigns of November, shedding some light on the production, reception and why these ads ticked our boxes.

David Clare, Head of PR at Fox Agency, discusses how PR and social media can feed and inform one another to create the perfect marketing mix.

There are currently more than 25,000 marketing agencies in the UK. Finding the right one can sometimes feel like looking for a needle in a haystack. Our Content Manager, Sam Stanhope, explores the key points to look for when appointing a new agency.

‘Recommendation from a peer’ is often ranked as the most common way to appoint an agency – but with more than 30% of marketers considering agency performance to be ‘less than satisfactory, there’s got to be something missing. Here’s what that is.

Most businesses need to outsource some aspects of their operations. Even if you have in-house marketing resource, it’s likely that certain projects will require external help. But what are the benefits of freelancers vs agency marketing support?

We take a look at eight of the most impactful marketing campaigns of October, shedding some light on the production, reception and why these ads ticked our boxes.

Schwa discuss how tone-of-voice can be the missing piece of the puzzle that brings different strands of your brand strategy together.

GO! Network members share their advice on how to avoid common mistakes when it comes to revaluating your brand identity.

A catch-all approach to branding can take the wind out of the sails of any rebrand project. Giles Thomas of Mimo Brands explains why understanding who your brand ISN'T for is just as important as who it IS for.

When embarking on a rebrand, your very first step is developing a vision of the future. Kendra Rogers of psLondon on how to navigate a rebrand without falling overboard.

Should your business utilise a branded house, a house of brands, or endorsed brand hierarchy? Adam Longobardi of Something Big on how to structure a brand hierarchy that makes sense.

Laura Morris, Director and Head of Brand & Advertising at Trinity McQueen, discusses how any change to a brand identity should be considerable enough to notice, but not to the extent that you become unrecognisable from your origins.

It seems there’s little correlation between the size or type of business, and the propensity for the new CMO (or CEO) to demand a rebrand for seemingly subjective reasons. But it doesn’t just come from the new senior hire.

Ice Blue Sky CEO Charlotte Graham-Cumming explains why we shouldn't stop stressing the 'why' of rebrand projects - and how you turn it into real outcomes.

The luxury market is growing, but keeping up with the digital marketing boom as a luxury brand comes with its own challenges.

This week, GO! Network members The Potting Shed update us on what the upcoming privacy and data changes from Google and Apple mean for digital advertising.

With an upcoming Disney FX series, Ryan Reynold’s co-ownership, and now its very own Hollywood sign (courtesy of Vanarama), we’ve found an unlikely celebrity in the Welsh town of Wrexham.

Our new paper, 'Mutual Success: Building effective relationships with agency partners' shares some best-practise examples of client-agency relationships, how to evaluate your existing partnerships, and advice from our network.

This week, we’re sharing findings from GO! Network Members Fox Agency around their 2021 ClientSide report on growing B2B technology brands.

GO! Network members, Lesniak Swann, a specialist B2B marketing agency sit down with their client, Nuaire to discuss the key to mutual success and reflect on their brand-agency relationship so far.

We’re in a unique position at the GO! Network to watch marketing trends come and go on both the brand and agency side of the industry. Though our latest survey is still live, here are the key marketing trends we're seeing so far.

Whether it’s a 6-month project or a 10-year outsourced relationship, the most important thing is to ensure your agency partners are driving success for you – and vice versa.

Between us we’ve created hundreds of tone of voice guidelines for clients of all shapes and sizes. And critiqued a fair few too. Here are the main pitfalls we tend to see, handily collated for your perusal.

Ultimately, a brief can make or break a digital project, and can end up being a very costly mistake. So it’s imperative that you get it right from the get-go.

Whether it be for a campaign, a new website or something in between, please use this list to empower you and your agency.

Yes, there is a brand message that you need to share and yes, it’s important the audience receives the information, but if you really want them to engage with you, you have to listen to them.

Influencer marketing is not disappearing any time soon. The platforms it is present on will always evolve and adapt, whether in the more traditional direction of Facebook or Instagram, or on emerging platforms like LinkedIn or TikTok.

Why does brief writing cause dread for many people, and what’s the magic formula for writing a brief that will generate the right agency response?

In this roundup, our network of fast-growth leaders and specialists discuss when to engage, and how to manage, external support within your business.

In this roundup, senior industry leaders share how to create an effective successful team culture that includes your marketing agencies and other external support.

With so many industries reaching saturation point, how do you stand out? This week, our experts share how to plan and invest in a sustainable market research strategy that keeps your business ahead of the curve.

Leaders from across the industry spectrum share their experiences of starting a business from scratch.

One of the hardest parts of running a fast-growing business is how quickly you can outgrow your tooling. In this article, our experts share how you can ensure your software suite works for your future as well as your present.

Outbound prospecting and lead generation has a bit of a bad reputation, yet it is a heavily relied on channel for many agencies looking to find new business opportunities. So how do you do it right?

For fast-growth teams, maximising efficiency whilst maintaining your output can often feel overwhelming. This week, we’ve rounded up 6 of the best marketing and sales software solutions for businesses scaling at speed.

For fast-growth agencies, maximising your profit by expanding on your current client portfolio is crucial. This week, The Wow Company shared practical tips and insights on how to broach this in a way that increases value for you and your clients.

Shifting requirements or amends in client-agency partnerships can often lead to agencies taking on unexpected costs. This week, The Wow Company shared 3 key strategies to ensure you're maximising profit before and during your projects.

In the second of our ‘agency profit series,’ Rory Spence of expert accountancy firm The Wow Company explained how to make the most of your pricing structure, according to the top 10% of UK agencies.

Productivity, time-mapping and financial planning can easily fall by the wayside when it comes to running an agency day to day, but it's crucial for maximising profit. So where do you start? Here's how to get started on planning for profitability.

For years, the ‘localisation' of agencies working with clients has been a given – but is this about to change? Sam Stanhope, Content Manager at GO!, explores the changes we’re seeing in location requirements, and the growth of Northern agencies.

Outbound prospecting has always been a fine line to walk. However, in the past year, many agencies have come to rely on outbound prospecting through cold outreach, email and combo sales to find new business opportunities. So how do you do it right?

As we start to close the chapter on the last year and a half, a number of successful agencies face a genuinely pressing issue – revenue management. As agencies grow, headcounts increase, and so do running costs. So how do you broach this sensitively?

BODA SKINS are on a quest to create the best products in the world. Our neighbours in Manchester BODA SKINS handcraft their leather jackets in artisan mills, they redesign the established and do it better.

Experts from our network share how to build a customer strategy that builds loyalty, re-engages your audience, and drives revenue for your efforts.

As the conversation on ESG and net zero rages on, how do you turn your company sustainability initiatives into more than a ‘nice-to-have’? This week, we spoke to sustainability leaders to learn what goes into an authentic sustainability effort.

From reduced costs to improved customer experience to better sales conversions and use of team resources, the benefits of streamlined digital systems are obvious to most - so why is it so often overlooked?

Business areas that impact customer growth and retention are increasingly complex. With organic advocacy being more important now than ever, here's how to leverage better communication, customer research, and UX to build your growth strategy.

Our talent, brand, and communication experts discuss how to build an effective talent and engagement strategy that works for your business needs.

A business-wide Digital Transformation effort can bring exponential value – but getting it right requires commitment, patience and skill like no other. Here’s how to get it right, from the experts.

Are legacy systems and software holding back your business? GO! Network members Calls9 discuss the best approach to modernising your current technologies, common pitfalls, and how to ensure a successful outcome.

Leaders from across the industry spectrum share advice the've received themselves, and offer their own, to those starting out in a leadership role.

In the face of changing legislation, Digital Strategist at Fox, Jennifer Brennan, discusses why it is more essential than ever for marketers to get creative with contextual targeting.

Yes, a great customer experience matters - but what can you do right now to improve it? From personalising their experience to customer journey mapping, here's how to build real steps to a great customer experience into your business strategy

This year for International Women’s Day, we’re expanding on the topic to discuss what diversity looks like in an ever-evolving landscape.

To coincide with B Corp month, and with conscious consumerism on the rise, we reached out to business leaders and GO! Network members to ask what sustainability looks like for them, and how you can start with your own sustainable strategy.

Health & Safety experts Citation share how to win more business with tendering, common mistakes, processes to pick up and how to ace your application when you tender for work.

Julia Reynolds is an industry inspiration when it comes to retail. With more than 3 decades in the clothing world, and leadership of everything from F&F to Figleaves, she’s shifted focus in recent years to work on a project of her own.

One of our dedicated Brand Partnership Managers, Adam Walker, caught up with Paul Sinclair, Marketing Director at Zen Internet, to discuss how the pandemic impacted Zen's marketing and strategy, and the journey to being awarded B Corp status.

Our Head of Brand Partnerships, Dominic Wren, caught up with Tony Craddock, Director General of the Payments Association, to learn about the reason behind the rebrand, and bringing together a potentially fractured payments world.

B2B and ‘institutional’ marketers know all too well about the back-end systems that eat your data without providing value or insight. Netsells explain how these systems are more than just an annoyance - and how fixing them isn't as hard as it looks.

For many B2B brands a social media strategy is loosely defined at best. Below, GO! Network members Lesniak Swann explain how B2B businesses can create and execute a social media plan that isn't just strategic, but also tied to commercial objectives.

As we have been restricted from enjoying certain parts of life during the pandemic, our spending on electrical, audio and visual goods has increased significantly and the retailers in this market have seen record sales.

This week, we’re sharing findings from Forty 1 (A division of The Creative Engagement Group) around their Diversity, Equity and Inclusion Report.

Our Brand Partnership Manager, Darren Harsley caught up with Nick King, Insight and Market Research Director at Auto Trader to find out more about their plans for the future and how they have grown their success over the years.

Schwa’s empathy test allows brands to measure and benchmark their empathy based on how they communicate with their customers and wider audience. A GO! Network member, Schwa tested their tool on an industry not known for its empathy: banking.

Guy Champniss, PhD, discusses behavioural science and its importance within business.

Our Brand Partnership Manager Adam Walker caught up with Katya Escala (PR Lead) and Roxy Baciu (Head of Community) at giffgaff to learn more about their ambitions for the business, and what it takes to change the industry from the inside out.

According to Pew, 78% of internet users conduct product research online, so there are some key facts to remember when it comes to avoiding some of the most common digital marketing mistakes.

The four million Muslims living in Britain have a distinct relationship with their money and finances. Their religious beliefs strongly influence their financial choices; everything from banking, home financing to inheritance.

Sorted are changing the way we use ecommerce with their clever tech eco-system transforming the online delivery experience. In this months Against the Grain, Adam and Dan touch upon the company’s values, attitude and what to expect in 2021.

Adam sat down with Rhodri Evans to talk through everything from the brands history, how Levi’s has tackled a turbulent year and the steps the brand has taken to create a more sustainable way forward.