Our Head of Brand Partnerships, Dominic Wren, caught up with Tony Craddock, Director General of the Payments Association, to learn about the reason behind the rebrand, and bringing together a potentially fractured payments world.

With an upcoming Disney FX series, Ryan Reynold’s co-ownership, and now its very own Hollywood sign (courtesy of Vanarama), we’ve found an unlikely celebrity in the Welsh town of Wrexham.

Our Brand Partnership Manager, Darren Harsley caught up with Nick King, Insight and Market Research Director at Auto Trader to find out more about their plans for the future and how they have grown their success over the years.

Our Brand Partnership Manager Adam Walker caught up with Katya Escala (PR Lead) and Roxy Baciu (Head of Community) at giffgaff to learn more about their ambitions for the business, and what it takes to change the industry from the inside out.

BODA SKINS are on a quest to create the best products in the world. Our neighbours in Manchester BODA SKINS handcraft their leather jackets in artisan mills, they redesign the established and do it better.

Sorted are changing the way we use ecommerce with their clever tech eco-system transforming the online delivery experience. In this months Against the Grain, Adam and Dan touch upon the company’s values, attitude and what to expect in 2021.

Adam sat down with Rhodri Evans to talk through everything from the brands history, how Levi’s has tackled a turbulent year and the steps the brand has taken to create a more sustainable way forward.

Influencer marketing is not disappearing any time soon. The platforms it is present on will always evolve and adapt, whether in the more traditional direction of Facebook or Instagram, or on emerging platforms like LinkedIn or TikTok.

Why does brief writing cause dread for many people, and what’s the magic formula for writing a brief that will generate the right agency response?

David Clare, Head of PR at Fox Agency, discusses how PR and social media can feed and inform one another to create the perfect marketing mix.

Schwa discuss how tone-of-voice can be the missing piece of the puzzle that brings different strands of your brand strategy together.

A catch-all approach to branding can take the wind out of the sails of any rebrand project. Giles Thomas of Mimo Brands explains why understanding who your brand ISN'T for is just as important as who it IS for.

When embarking on a rebrand, your very first step is developing a vision of the future. Kendra Rogers of psLondon on how to navigate a rebrand without falling overboard.

Should your business utilise a branded house, a house of brands, or endorsed brand hierarchy? Adam Longobardi of Something Big on how to structure a brand hierarchy that makes sense.

Laura Morris, Director and Head of Brand & Advertising at Trinity McQueen, discusses how any change to a brand identity should be considerable enough to notice, but not to the extent that you become unrecognisable from your origins.

B2B and ‘institutional’ marketers know all too well about the back-end systems that eat your data without providing value or insight. Netsells explain how these systems are more than just an annoyance - and how fixing them isn't as hard as it looks.

It seems there’s little correlation between the size or type of business, and the propensity for the new CMO (or CEO) to demand a rebrand for seemingly subjective reasons. But it doesn’t just come from the new senior hire.

Ice Blue Sky CEO Charlotte Graham-Cumming explains why we shouldn't stop stressing the 'why' of rebrand projects - and how you turn it into real outcomes.

This week, GO! Network members The Potting Shed update us on what the upcoming privacy and data changes from Google and Apple mean for digital advertising.

For many B2B brands a social media strategy is loosely defined at best. Below, GO! Network members Lesniak Swann explain how B2B businesses can create and execute a social media plan that isn't just strategic, but also tied to commercial objectives.

This week, we’re sharing findings from GO! Network Members Fox Agency around their 2021 ClientSide report on growing B2B technology brands.

This week, we’re sharing findings from Forty 1 (A division of The Creative Engagement Group) around their Diversity, Equity and Inclusion Report.

As we start to close the chapter on the last year and a half, a number of successful agencies face a genuinely pressing issue – revenue management. As agencies grow, headcounts increase, and so do running costs. So how do you broach this sensitively?

Schwa’s empathy test allows brands to measure and benchmark their empathy based on how they communicate with their customers and wider audience. A GO! Network member, Schwa tested their tool on an industry not known for its empathy: banking.

Guy Champniss, PhD, discusses behavioural science and its importance within business.

Between us we’ve created hundreds of tone of voice guidelines for clients of all shapes and sizes. And critiqued a fair few too. Here are the main pitfalls we tend to see, handily collated for your perusal.

Ultimately, a brief can make or break a digital project, and can end up being a very costly mistake. So it’s imperative that you get it right from the get-go.

Whether it be for a campaign, a new website or something in between, please use this list to empower you and your agency.

According to Pew, 78% of internet users conduct product research online, so there are some key facts to remember when it comes to avoiding some of the most common digital marketing mistakes.

Yes, there is a brand message that you need to share and yes, it’s important the audience receives the information, but if you really want them to engage with you, you have to listen to them.

The four million Muslims living in Britain have a distinct relationship with their money and finances. Their religious beliefs strongly influence their financial choices; everything from banking, home financing to inheritance.

For years, the ‘localisation' of agencies working with clients has been a given – but is this about to change? Sam Stanhope, Content Manager at GO!, explores the changes we’re seeing in location requirements, and the growth of Northern agencies.

There are currently more than 25,000 marketing agencies in the UK. Finding the right one can sometimes feel like looking for a needle in a haystack. Our Content Manager, Sam Stanhope, explores the key points to look for when appointing a new agency.

‘Recommendation from a peer’ is often ranked as the most common way to appoint an agency – but with more than 30% of marketers considering agency performance to be ‘less than satisfactory, there’s got to be something missing. Here’s what that is.

One of our dedicated Brand Partnership Managers, Adam Walker, caught up with Paul Sinclair, Marketing Director at Zen Internet, to discuss how the pandemic impacted Zen's marketing and strategy, and the journey to being awarded B Corp status.

Most businesses need to outsource some aspects of their operations. Even if you have in-house marketing resource, it’s likely that certain projects will require external help. But what are the benefits of freelancers vs agency marketing support?

The brand has launched with ‘print-on-demand’ premium wallpaper, focusing on quality over quantity for a global audience. The launch and growth of the brand is being supported by PR agency Finn, appointed via the GO! Network.

We take a look at eight of the most impactful marketing campaigns of October, shedding some light on the production, reception and why these ads ticked our boxes.

GO! Network members Team Eleven, a specialist business growth agency, sit down with their client PDI International, to discuss the key to mutual success and reflect on their brand-agency relationship so far.

The GO! Network is one of the 48 founding partners of GenM, an organisation that encourages brands to recognise and respond to the needs of perimenopausal and menopausal women. Here’s why it matters.

GO! Network members share their advice on how to avoid common mistakes when it comes to revaluating your brand identity.

The project from the not-for-profit is designed to sound the alarm on threats to internet freedom with digital and creative development support from BGN.

One of the country’s leading families of independent day schools, Wakefield Grammar School Foundation have appointed GO! Network Member House Creative for creative and media marketing support.

The luxury market is growing, but keeping up with the digital marketing boom as a luxury brand comes with its own challenges.

Outbound prospecting has always been a fine line to walk. However, in the past year, many agencies have come to rely on outbound prospecting through cold outreach, email and combo sales to find new business opportunities. So how do you do it right?

Our new paper, 'Mutual Success: Building effective relationships with agency partners' shares some best-practise examples of client-agency relationships, how to evaluate your existing partnerships, and advice from our network.

GO! Network members, Lesniak Swann, a specialist B2B marketing agency sit down with their client, Nuaire to discuss the key to mutual success and reflect on their brand-agency relationship so far.

As we have been restricted from enjoying certain parts of life during the pandemic, our spending on electrical, audio and visual goods has increased significantly and the retailers in this market have seen record sales.

We’re in a unique position at the GO! Network to watch marketing trends come and go on both the brand and agency side of the industry. Though our latest survey is still live, here are the key marketing trends we're seeing so far.

Against the Grain is our regular series interviewing game-changing brands and the marketing leaders behind them. Our new paper contains interview with brand leaders like giffgaff and Levi's on using communications as a force for good.

What makes for a great brand-agency relationship? This week, GO! Network members, Tangent sit down with their client, UK Power Networks to discuss the key to mutual success and reflect on their brand-agency relationship so far.

This week, GO! Network members, Velstar, a Shopify plus partner agency helping brands to achieve eCommerce excellence, sit down with their client Meglio to discuss the key to mutual success and reflect on their brand-agency relationship so far.

GO! Network members, Impression sit down with their client Abigail Ahern to discuss the key to mutual success and reflect on their brand-agency relationship so far.

Whether it’s a 6-month project or a 10-year outsourced relationship, the most important thing is to ensure your agency partners are driving success for you – and vice versa.