PDI x Team Eleven
PDI needed a lead creative agency to develop a new sales toolkit alongside their company product rebrand.
Superdry x Social Buff
Superdry were looking to evolve and reposition themselves, their brand and brand identity within the retail market using sub-brands and sports-focused collections.
Crown Paints x Creative Race
Leading UK brand Crown Paints came to GO! looking for an agency partner that could reinvigorate their existing retail strategy
Oakam x Jaywing
Oakam were seeking a new lead digital partner to drastically boost their digital performance, particularly across paid social and paid search as well as app store optimisation and in-app advertising.
Trendsetter x 10 Associates
Trendsetter wanted to work with an external agency to help extract the real core of who Trendsetter was, what their customers wanted, expected and desired from the brand – whether that be own label products of broader ranges.
Footy.com x Bring Digital
Footy.com were looking for a full service offering to include Strategy, SEO, paid and organic search, Paid Media and Partnership opportunities.
MenKind x Space48
Detailed user research and market analysis lead MenKind to seek a Magento specialist partner to completely re-develop their website and provide ongoing digital support.
Swan x KOMI Digital
Swan turned to GO! with some specific business challenges around how they position Swan Retro in the market through a defined voice.
Deep Dive: How the Payments Association rebrand reflects a changing industry
Our Head of Brand Partnerships, Dominic Wren, caught up with Tony Craddock, Director General of the Payments Association, to learn about the reason behind the rebrand, and bringing together a potentially fractured payments world.
Deep Dive: Vanarama on the Wrexham Hollywood sign, the National League and taking risks as a brand
With an upcoming Disney FX series, Ryan Reynold’s co-ownership, and now its very own Hollywood sign (courtesy of Vanarama), we’ve found an unlikely celebrity in the Welsh town of Wrexham.
Against the Grain: Auto Trader
Our Brand Partnership Manager, Darren Harsley caught up with Nick King, Insight and Market Research Director at Auto Trader to find out more about their plans for the future and how they have grown their success over the years.
Against the Grain: GiffGaff
Our Brand Partnership Manager Adam Walker caught up with Katya Escala (PR Lead) and Roxy Baciu (Head of Community) at giffgaff to learn more about their ambitions for the business, and what it takes to change the industry from the inside out.
Against the Grain: BODA SKINS
BODA SKINS are on a quest to create the best products in the world. Our neighbours in Manchester BODA SKINS handcraft their leather jackets in artisan mills, they redesign the established and do it better.
Against the Grain: Sorted Group
Sorted are changing the way we use ecommerce with their clever tech eco-system transforming the online delivery experience. In this months Against the Grain, Adam and Dan touch upon the company’s values, attitude and what to expect in 2021.
Against the Grain: Levi's
Adam sat down with Rhodri Evans to talk through everything from the brands history, how Levi’s has tackled a turbulent year and the steps the brand has taken to create a more sustainable way forward.
The Evolution of Influencer Marketing
Influencer marketing is not disappearing any time soon. The platforms it is present on will always evolve and adapt, whether in the more traditional direction of Facebook or Instagram, or on emerging platforms like LinkedIn or TikTok.
Feeding PR With Social Media and Making Your Audience Hungry For More
David Clare, Head of PR at Fox Agency, discusses how PR and social media can feed and inform one another to create the perfect marketing mix.
Move over manifesto, there's a better way to bring your brand to life
Schwa discuss how tone-of-voice can be the missing piece of the puzzle that brings different strands of your brand strategy together.
Who is your brand for? And who isn't it for?
A catch-all approach to branding can take the wind out of the sails of any rebrand project. Giles Thomas of Mimo Brands explains why understanding who your brand ISN'T for is just as important as who it IS for.
Navigating a rebrand without falling overboard!
When embarking on a rebrand, your very first step is developing a vision of the future. Kendra Rogers of psLondon on how to navigate a rebrand without falling overboard.
Branding hierarchy: getting it right from the top down and bottom up
Should your business utilise a branded house, a house of brands, or endorsed brand hierarchy? Adam Longobardi of Something Big on how to structure a brand hierarchy that makes sense.
Updating Your Brand Image Might Be Helpful, But Don’t Make Consumers Work Too Hard
Laura Morris, Director and Head of Brand & Advertising at Trinity McQueen, discusses how any change to a brand identity should be considerable enough to notice, but not to the extent that you become unrecognisable from your origins.
Your back-end systems aren’t a ‘tech’ issue. They’re a marketing issue.
B2B and ‘institutional’ marketers know all too well about the back-end systems that eat your data without providing value or insight. Netsells explain how these systems are more than just an annoyance - and how fixing them isn't as hard as it looks.
Build a brand for the market, not the marketing team.
It seems there’s little correlation between the size or type of business, and the propensity for the new CMO (or CEO) to demand a rebrand for seemingly subjective reasons. But it doesn’t just come from the new senior hire.
Sick of hearing about “The Why”? Here’s why you shouldn’t be.
Ice Blue Sky CEO Charlotte Graham-Cumming explains why we shouldn't stop stressing the 'why' of rebrand projects - and how you turn it into real outcomes.
Google and Apple privacy updates - what the ‘death’ of third-party data means for digital advertising
This week, GO! Network members The Potting Shed update us on what the upcoming privacy and data changes from Google and Apple mean for digital advertising.
How B2B businesses can create an effective social media strategy
For many B2B brands a social media strategy is loosely defined at best. Below, GO! Network members Lesniak Swann explain how B2B businesses can create and execute a social media plan that isn't just strategic, but also tied to commercial objectives.
Pulse Check: B2B Marketing Trends for the 'Next Normal'
This week, we’re sharing findings from GO! Network Members Fox Agency around their 2021 ClientSide report on growing B2B technology brands.
Pulse Check: Diversity, Equity and Inclusion in the marketing world.
This week, we’re sharing findings from Forty 1 (A division of The Creative Engagement Group) around their Diversity, Equity and Inclusion Report.
How fast-growth agencies can manage an increase in rates - and profits
As we start to close the chapter on the last year and a half, a number of successful agencies face a genuinely pressing issue – revenue management. As agencies grow, headcounts increase, and so do running costs. So how do you broach this sensitively?
Pulse Check: What's your brand's Empathy score?
Schwa’s empathy test allows brands to measure and benchmark their empathy based on how they communicate with their customers and wider audience. A GO! Network member, Schwa tested their tool on an industry not known for its empathy: banking.
Behavioural Science: The Big Picture
Guy Champniss, PhD, discusses behavioural science and its importance within business.
How not to do tone of voice guidelines
Between us we’ve created hundreds of tone of voice guidelines for clients of all shapes and sizes. And critiqued a fair few too. Here are the main pitfalls we tend to see, handily collated for your perusal.
Brief writing: Common Mistakes
Ultimately, a brief can make or break a digital project, and can end up being a very costly mistake. So it’s imperative that you get it right from the get-go.
5 things to include when writing a digital brief
Whether it be for a campaign, a new website or something in between, please use this list to empower you and your agency.
Digital Marketing Transformation: 10 common mistakes
According to Pew, 78% of internet users conduct product research online, so there are some key facts to remember when it comes to avoiding some of the most common digital marketing mistakes.
If you want your brand to be heard, start listening
Yes, there is a brand message that you need to share and yes, it’s important the audience receives the information, but if you really want them to engage with you, you have to listen to them.
Up and away: How location requirements are changing for agency partners
For years, the ‘localisation' of agencies working with clients has been a given – but is this about to change? Sam Stanhope, Content Manager at GO!, explores the changes we’re seeing in location requirements, and the growth of Northern agencies.
A Needle In a Haystack - Things to Consider When Hiring an Agency
There are currently more than 25,000 marketing agencies in the UK. Finding the right one can sometimes feel like looking for a needle in a haystack. Our Content Manager, Sam Stanhope, explores the key points to look for when appointing a new agency.
What's So Hard About Finding the Right Marketing Agency?
‘Recommendation from a peer’ is often ranked as the most common way to appoint an agency – but with more than 30% of marketers considering agency performance to be ‘less than satisfactory, there’s got to be something missing. Here’s what that is.
Against The Grain: Zen Internet
One of our dedicated Brand Partnership Managers, Adam Walker, caught up with Paul Sinclair, Marketing Director at Zen Internet, to discuss how the pandemic impacted Zen's marketing and strategy, and the journey to being awarded B Corp status.
What works for you: Freelancer, In-House or Agency?
Most businesses need to outsource some aspects of their operations. Even if you have in-house marketing resource, it’s likely that certain projects will require external help. But what are the benefits of freelancers vs agency marketing support?
Luxury household brand Bobbi Beck launches with support from Finn Communications
The brand has launched with ‘print-on-demand’ premium wallpaper, focusing on quality over quantity for a global audience. The launch and growth of the brand is being supported by PR agency Finn, appointed via the GO! Network.
Ones to Watch: 8 Of The Most Impactful Ad Campaigns Of October
We take a look at eight of the most impactful marketing campaigns of October, shedding some light on the production, reception and why these ads ticked our boxes.
Mutual Success: Team Eleven & PDI International
GO! Network members Team Eleven, a specialist business growth agency, sit down with their client PDI International, to discuss the key to mutual success and reflect on their brand-agency relationship so far.
The GO! Network join GenM as founding members
The GO! Network is one of the 48 founding partners of GenM, an organisation that encourages brands to recognise and respond to the needs of perimenopausal and menopausal women. Here’s why it matters.
Rebranding: Common mistakes – and how to avoid them
GO! Network members share their advice on how to avoid common mistakes when it comes to revaluating your brand identity.
Internet Archive launch ‘Wayforward Machine’ with support from Network Members BGN
The project from the not-for-profit is designed to sound the alarm on threats to internet freedom with digital and creative development support from BGN.
Wakefield Grammar School Foundation appoint House for media & creative direction
One of the country’s leading families of independent day schools, Wakefield Grammar School Foundation have appointed GO! Network Member House Creative for creative and media marketing support.
Why luxury brands need to up the ante on digital marketing
The luxury market is growing, but keeping up with the digital marketing boom as a luxury brand comes with its own challenges.
Building a scalable Outbound Prospecting plan that works
Outbound prospecting has always been a fine line to walk. However, in the past year, many agencies have come to rely on outbound prospecting through cold outreach, email and combo sales to find new business opportunities. So how do you do it right?
What Successful Client-Agency relationships look like
Our new paper, 'Mutual Success: Building effective relationships with agency partners' shares some best-practise examples of client-agency relationships, how to evaluate your existing partnerships, and advice from our network.
Mutual Success: Lesniak Swann & Nuaire on creativity in B2B
GO! Network members, Lesniak Swann, a specialist B2B marketing agency sit down with their client, Nuaire to discuss the key to mutual success and reflect on their brand-agency relationship so far.
The Growth of Electrical Retail
As we have been restricted from enjoying certain parts of life during the pandemic, our spending on electrical, audio and visual goods has increased significantly and the retailers in this market have seen record sales.
2021 Marketing Survey - Key findings so far
We’re in a unique position at the GO! Network to watch marketing trends come and go on both the brand and agency side of the industry. Though our latest survey is still live, here are the key marketing trends we're seeing so far.
White paper: Against the Grain, Marketing Done Differently
Against the Grain is our regular series interviewing game-changing brands and the marketing leaders behind them. Our new paper contains interview with brand leaders like giffgaff and Levi's on using communications as a force for good.
Mutual Success: Tangent & UK Power Networks on their Brand-Agency Relationship
What makes for a great brand-agency relationship? This week, GO! Network members, Tangent sit down with their client, UK Power Networks to discuss the key to mutual success and reflect on their brand-agency relationship so far.
Mutual Success: Velstar & Meglio on shopify and hitting key KPIs
This week, GO! Network members, Velstar, a Shopify plus partner agency helping brands to achieve eCommerce excellence, sit down with their client Meglio to discuss the key to mutual success and reflect on their brand-agency relationship so far.
Mutual Success: Impression and Abigail Ahern
GO! Network members, Impression sit down with their client Abigail Ahern to discuss the key to mutual success and reflect on their brand-agency relationship so far.