Crown paints came to GO! with the ambition of finding an agency that understood their values, and could reinvigorate their existing retail strategy as they adapted their stores to be consumer-friendly, as well as for trade.
"Having taken on the role of Marketing Director for UK & IRE, GO! were my first call when I was looking to review our agency roster. GO! have a fantastic model, powered by a true understanding of the challenges faced in managing pitch processes." - Katie McLean, Crown Paints
After a competitive process including multiple agencies, Creative Race were appointed on the back of their ability to integrate into the Crown Paints business, and their successful proposal.
"We look forward to leveraging Creative Race’s extensive experience in retail brand design and strategy to deliver some inspiring projects that will really captivate their audience." - Rob Shaw, Creative Race
"I used GO! to manage the search for our Lead Creative Agency and Lead Research Partner and would not hesitate to encourage other senior marketers to engage with GO! to save them time and give utmost confidence in their appointments." - Katie McLean, Crown Paints