When PDI came to GO!, they needed to ensure that a new agency appointment was based on finding the best fit, rather than former relationships.
"Whilst I have worked with several agencies in the past, I wanted to go through this process to ensure that we chose an agency which was suitable for this specific project. In addition, I wanted to involve the key stakeholders as part of this process as it was important given that they would also be working closely with the agency and so it was important that they offered their opinions and could influence the decision too instead of imposing an agency onto them."
Alongside bringing key stakeholders into the decision-making process, the PDI team needed to streamline the process for efficiency and decided to let GO! take this on for them.
After a competitive process, Team Eleven were appointed based on previous similar experience and how they expressed a genuine desire and interest in the brand.
"I've saved time, and money by following a rigorous selection process in which I feel the outcome has been extremely positive. GO! did a brilliant job.
As companies, we all look for something different in an agency and so it was good that Go! did put forward a diverse selection. In fact, we ended up going with an agency which initially fell outside our remit (location) but GO! felt it was worth including them, I'm happy they did!"