AutoTrader aimed to source an agency that could help them disrupt the status quo in Automotive, and challenge retailers to think differently about how they retail vehicles.
After a 3 stage competitive pitch managed by the GO! team, TrunkBBI won the project, kicking off work to evolve the brands B2B position, ‘Together, We Do More’, across multiple creative channels.
On what won the pitch, John Hogan, Senior Marketing Manager at AutoTrader says, "TrunkBBI fit the bill on location, client management, cost transparency, and their strength in the pitch process."
On the GO! process, he added, "Working with the GO! Network was a real positive in our process to source a new B2B Brand Agency.
We saved time on research and planning, whilst meeting with a broader range of agencies."
On the appointment, Tristan Morris, Brand Consultancy Director of TrunkBBI says, "GO! provided a really solid brief and supported the process from start to finish. They worked hard to help develop client and agency relationships from the outset, providing key insights to help guide our approach."