Initially approaching GO! to support on appointment of one agency, the decision to split the requirements between two highly suitable agencies will allow for dedicated support on specific streams of the digital strategy. However, as the process evolved, it became clear that playing to the strengths of more than one agency across business areas would allow for a more effective result.
The northern-based Estate and Lettings Agent eventually appointed two agencies for digital support across their marketing suite.
On the appointments, Colin Mellor, Managing Director of Edward Mellor said, ‘GO! provided a varied range of partners, ultimately with Embryo and Cedarwood serving as the best fit.’