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Pitch Win: Crown Paints Appoints Dinosaur as Lead Creative Agency

Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO! Network. The appointment spans both the retail and trade sides of the business and reflects Crown’s ambition to drive cultural relevance and brand distinctiveness - particularly with consumers under 40.

October 1, 2025

Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner

UK-based not-for-profit lottery operator The Health Lottery has appointed integrated media agency 26PMX as its new lead digital media and performance partner, following a competitive search and selection process managed by The GO! Network. The agency will support strategy, creative, and campaign delivery across key game products including Big Win, Quick Win, All or Nothing, and Instant Win.

October 1, 2025

Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

September 26, 2025

Evolution or Revolution: Defining and Refining your Brand Identity

How do you create a lasting brand identity that works for you? Our creative, branding, and research experts share the best practical advice, tangible strategies, and most common mistakes they see in brand identity projects.

June 24, 2022

Finding the Right Talent Attraction and Engagement Strategy for your Business

Our talent, brand, and communication experts discuss how to build an effective talent and engagement strategy that works for your business needs.

June 22, 2022

Investing in Content: Finding the Right Strategy for You

Content takes time to do right, and that time isn’t always easy to come by. In this round-up, we're sharing how to build an effective content strategy that works for your resource.

June 17, 2022

Quality over Quantity – Improving the Value of your Inbound Leads

In this round-up, our experts share how to evaluate and improve the value of your inbound leads for better conversions, targeting, and qualified opportunities.

June 15, 2022

Expression

Brand Guardians: Gareth Turner on Invigorating and Building on a Heritage Brand

Gareth Turner, Head of Marketing at Weetabix, shares the challenges – and opportunities – of leading a heritage brand's marketing strategy in a fast-paced, competitive landscape.

June 8, 2022

Ones to Watch: 8 of the Most Impactful Ad Campaigns of May 2022

With Platinum Jubilees and #PartyGate grabbing the headlines recently, we highlight eight marketing campaigns you might have missed in May.

June 7, 2022

Where to get Started with your Media Spend

How do you make the most of your media spend? In this article, our media buying experts share how to navigate the nuances of media spending and paid media – where to get started, and how to ensure success.

May 24, 2022

Network

How Brands Can Empower People to Care About Nature: Six Key Takeaways from Creature & Co.

According to GO! Network member Creature & Co., “The Climate Crisis has further stoked the flames of the Nature Crisis.” But what is the difference between these two inseparably linked, growing emergencies?

May 19, 2022