<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a749ca8aca1cbb73858799_651d3d446af248b53904617e_6285ee3da332122a8690cafd_Screenshot20at%252011.31.03.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Network</span> <h1 class="gn-title">How Brands Can Empower People to Care About Nature: Six Key Takeaways from Creature &amp; Co.</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>19 May 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">In their <a href="https://www.creatureandcoagency.com/how-brands-can-empower-people-to-care-about-nature/">latest blog</a>, Creature &amp; Co. explore how brands can empower people to care about nature.</p> <h2 class="gn-reveal">The key takeaways for your brand:</h2> <h3 class="gn-reveal">1. Narrow the focus.</h3> <p class="gn-reveal">"Using a narrow focus on the Nature Crisis could provide differentiation in your brand narrative and an opportunity to stand for a cause that will drive affinity and loyalty with consumers."</p> <h3 class="gn-reveal">2. Find a specific angle that works for your brand.</h3> <p class="gn-reveal">"The Nature Crisis is a <em>huge</em> topic, covering many different habitats, species and problems. While it's tempting to take a stand on them all, it's best to find the specific angle that makes sense for your brand."</p> <h3 class="gn-reveal">3. Walk the walk.</h3> <p class="gn-reveal">"Create stories for your brand that you can use to communicate your cause further - switch to nature-friendly cleaning products or install green spaces that encourage wildlife. Could your staff play an active role in restoring local natural habitats?"</p> <h3 class="gn-reveal">4. Inform, inspire, empower.</h3> <p class="gn-reveal">"Use your influence and reach to educate your audience. Don't assume they know what the Nature Crisis is, or how it differs from the Climate Crisis – start from the beginning and include all the key facts: the what, where, how and why."</p> <h3 class="gn-reveal">5. Consider collaborations.</h3> <p class="gn-reveal">"Who could help you gain traction on this issue, and help you become known for it as a brand? It could be an NGO, charity or an individual who's known for their work in this space."</p> <h3 class="gn-reveal">6. Utilise your channels.</h3> <p class="gn-reveal">"Consider the best formats and channels for your Nature Crisis comms content. Could a short video series work, or an infographic, an interactive story or perhaps a combination of all these, housed within a digital hub?"</p> <p class="gn-reveal"><strong>Read the full article from the Creature &amp; Co. team </strong><a href="https://www.creatureandcoagency.com/how-brands-can-empower-people-to-care-about-nature/"><strong>here</strong></a><strong>, or </strong><a href="http://www.thegonetwork.com/get-in-touch"><strong>get in touch</strong></a><strong> to learn more about our agency network.</strong></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/under-the-hood-how-proper-cross-business-financial-planning-can-support-your-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">How proper cross-business financial planning can support your marketing strategy</span> <span class="gn-related__excerpt">AI adoption, consumer expectations, and data growth are reshaping marketing strategy. 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