Against the Grain: Sorted Group

Sorted are changing the way we use ecommerce with their clever tech eco-system transforming the online delivery experience. In this months Against the Grain, Adam and Dan touch upon the company’s values, attitude and what to expect in 2021.

Round-up: How to Execute a Strong Cross-Channel Inbound Campaign

As more businesses lean into the role of inbound and organic strategies this year, do you have the right foundations in place to execute joined-up, cross-channel campaigns?

Westbridge Furniture Appoint Audience Collective for New Sub-Brand and System Launch

The appointment comes after a competitive pitch through The GO! Network.

Expanding your Audience's Understanding of your Brand with Guinness World Records

With the launch of a new dedicated production arm, we spoke to Lucy Hunter, Director of Brand Strategy at Guinness World Records (GWR) about what it takes to build a brand identity that can grow with your business.

Against the Grain: Levi's

Adam sat down with Rhodri Evans to talk through everything from the brands history, how Levi’s has tackled a turbulent year and the steps the brand has taken to create a more sustainable way forward.

Round-up: Brand Loyalty - Why It Matters, How to Measure, and Routes to Success

In an age of scepticism, where consumers have more choice than ever before, and brand authenticity is at the forefront of improved consumer retention rates – are you nurturing brand loyalty with your audience the right way?

Against the Grain: BODA SKINS

BODA SKINS are on a quest to create the best products in the world. Our neighbours in Manchester BODA SKINS handcraft their leather jackets in artisan mills, they redesign the established and do it better.

Round-up: Investing in Organic Growth - Maximising your Channels in 2023

From building brand awareness, credibility, and long-term customer relationships to reinforcing the effectiveness of paid advertising campaigns - organic channel activity done right can revolutionise your wider marketing strategy.

Web Development 101 - Optimising your Website for a Successful 2023

With customers continuing to expect more from their interactions with brands, we explore the role your website plays and how to make it work harder in 2023.