Email Marketing 101 – Tips for Driving a Stronger Email Marketing Strategy in 2023

With the number of email users in the UK rising to 48.7 million, representing a growth of 4.1% from 2019, we explore how email marketing can play a key part of your business’s success in 2023.

White paper: Against the Grain, Marketing Done Differently

Against the Grain is our regular series interviewing game-changing brands and the marketing leaders behind them. Our new paper contains interview with brand leaders like giffgaff and Levi's on using communications as a force for good.

Pulse Check: 23 Major Marketing Communications Statistics for 2023

Brand loyalty, authenticity, and more; we asked over 150 marketing leaders to share the Marketing Communications trends, opportunities, and challenges they’re predicting for 2023.

WorkLife by OpenMoney Appoint Better Agency to Deliver Comprehensive Paid Media Strategy

The employee benefits and wellbeing platform Worklife by OpenMoney has appointed Chelmsford-based Better Agency to support the delivery of the platform’s digital marketing strategy and reach even more businesses seeking to improve employee wellbeing.

Round-up: 5 Ways to Get More from your Marketing Data

With increased marketing data, it can be easy to lose focus, become engrossed by 'vanity metrics', and fail to generate actionable insights to help dictate your strategy focus.

Against the Grain: Sorted Group

Sorted are changing the way we use ecommerce with their clever tech eco-system transforming the online delivery experience. In this months Against the Grain, Adam and Dan touch upon the company’s values, attitude and what to expect in 2021.

Round-up: How to Execute a Strong Cross-Channel Inbound Campaign

As more businesses lean into the role of inbound and organic strategies this year, do you have the right foundations in place to execute joined-up, cross-channel campaigns?

Westbridge Furniture Appoint Audience Collective for New Sub-Brand and System Launch

The appointment comes after a competitive pitch through The GO! Network.

Expanding your Audience's Understanding of your Brand with Guinness World Records

With the launch of a new dedicated production arm, we spoke to Lucy Hunter, Director of Brand Strategy at Guinness World Records (GWR) about what it takes to build a brand identity that can grow with your business.