<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/689331ad7a10c02ee104fe17_651d3d662b816a3eaf7a554b_63e39a2bd79e44f6829be2d4_Westbridge20Audience%2520Collective.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title">Westbridge Furniture Appoint Audience Collective for New Sub-Brand and System Launch</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>9 February 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Westbridge Furniture Designs, the largest independent upholstery manufacturer in the UK, have confirmed their appointment of multi-disciplinary marketing agency Audience Collective to support on the launch of the new sustainable manufacturing system, Full Circle.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Full Circle from Westbridge Furniture, and their award win from The British Furniture Awards" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/689331b8c16c172cc03258fb_63e39ac2b267c293afedf0ef_Westbridge.png" width="auto" height="auto" loading="auto"></div> <figcaption>Full Circle from Westbridge Furniture, and their award win from The British Furniture Awards.</figcaption> </figure> <p class="gn-reveal">Network members Audience Collective have worked in tandem with the manufacturer to develop and launch the sub-brand, recently launched at the January Furniture Show in Birmingham. Westbridge won <a href="https://www.furniturenews.net/news/articles/2023/01/2137629984-furniture-awards-2023-winners-revealed" target="_blank">The Furniture Awards'</a> sustainability category, with the judges describing the new manufacturing technique that delivers easily recyclable upholstery, as "the future of furniture making."</p> <h3 class="gn-reveal"><strong>The Requirement</strong></h3> <p class="gn-reveal"><a href="https://www.linkedin.com/in/paul-myerscough-9735552b/" target="_blank"><strong>Paul Myerscough</strong></a>, Managing Director of <a href="https://www.westbridgefurniture.com/" target="_blank"><strong>Westbridge</strong></a>, approached GO! looking to appoint an agency to support on the creative development of their new sub-brand, also working with the business to provide PR and further activation around its launch.</p> <h3 class="gn-reveal"><strong>The Pitch</strong></h3> <p class="gn-reveal">After a competitive pitch process involving multiple agencies, it was <a href="https://thisisaudience.com/uk/" target="_blank"><strong>Audience Collective's</strong></a> understanding and concept for the brief that led to their selection as Westbridge's partner.</p> <blockquote class="gn-blockquote gn-reveal">"GO! were professional and quick to act. Our Brand Partnerships Manager Sam was very helpful and guided us smoothly through the process."<cite>Paul Myerscough · Managing Director, Westbridge</cite></blockquote> <aside class="gn-quote gn-reveal"><q>We clearly understood what the client needed, and GO! allowed us to do what we are good at – the whole process was smooth and well-organised.</q><cite>Richard Midgley · Chief Strategy Officer, Audience Collective</cite></aside> <blockquote class="gn-blockquote gn-reveal">"Westbridge have created a ground-breaking modular system to build furniture that is completely recyclable, and wanted to create a brand to support this. We used our Ponderation process to understand that and create an "Ingredient Brand" that would support, as well as work with the other retailers and manufacturers involved."<cite>Richard Midgley · Chief Strategy Officer, Audience Collective</cite></blockquote> <p class="gn-reveal"><strong><em>The GO Network is a cost-free marketing intermediary for brands across all sectors. If you'd like to learn more about our process, or to get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch?utm_source=Article&utm_medium=Luxury+Fashion+Brand+Loop+Cashmere+Partner+with+Cedarwood+Digital+to+Manager+their+Digital+Media+Strategy&utm_campaign=More+than+a+One-Hit+Wonder" target="_blank">here</a>.</em></strong></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/velcro-companies-appoint-principles-agency-for-uk-creative-brand-support-via-the-go-network" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Velcro Companies appoint Principles Agency for UK Creative Brand Support via The GO Network</span> <span class="gn-related__excerpt">UK brand activation brief won by Principles Agency through a competitive GO Network search focused on speed, fit, and creative alignment.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/continental-appoint-citypress-for-integrated-support-via-the-go-network" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Continental appoint Citypress for Integrated support via The GO Network</span> <span class="gn-related__excerpt">Manchester agency Citypress beat a competitive pitch for Continental&#39;s PR, Digital and Social Media account, selected through The GO Network</span> </a> </li> <li class="gn-related__item"> <a href="/articles/tshirt-sons-appoint-notepad-studio-for-brand-identity-support" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">TShirt &amp; Sons appoint Notepad Studio for Brand Identity support</span> <span class="gn-related__excerpt">A competitive pitch via The GO Network lands Notepad Studio a D2C rebrand project for B2B screen printer TShirt &amp; Sons.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/northern-law-firm-aaron-partners-continue-strategic-growth-with-delineo-appointment" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Northern Law Firm Aaron &amp; Partners Continue Strategic Growth with Delineo Appointment</span> <span class="gn-related__excerpt">Law firm Aaron &amp; Partners matched with brand agency Delineo through The GO Network after a competitive pitch aligned to brief, budget, and g</span> </a> </li> </ul> </aside>