Round-up: 4 Ways your Marketing & Digital Strategies Might be Disconnected – and How to Solve Them

Marketing, Communications, and Digital strategies. They’re better together, but when ownership is split, are opportunities being missed? In this session, our experts shared practical advice for an integrated approach that supports business growth.

What You Need To Know About Running A Marketing Agency Pitch

As more in-house leaders look to take an objective approach to finding their next marketing agency, we share 5 tips for managing a successful agency appointment process - and how to avoid wasted efforts.

Leader's Perspective: James Bridgman on Turning Clients into Partners with your Marketing Strategy

James Bridgman, Head of Global Marketing at Pollinate, discusses the potential of a more collaborative marketing approach to FinTech and Finance partnerships.

Round-up: Leveraging your Consumer Behaviour Data for Better Business Outcomes

How much of your consumer marketing strategy is being left to chance? In this session for retail marketing leaders, our experts share how to back up your targeting and conversion tactics with a robust understanding of audience behaviour.

Round-up: 101(ish) Ways to Get More from your PPC Strategy in 2023

Your PPC strategy shouldn’t exist in a vacuum. Our experts share how to utilise the latest PPC trends to complement other areas of your marketing strategy, boost overall performance and demonstrate real value for your business.

The Best Marketing Campaigns of 2023 - April to June

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2023.

Sofology Appoint eight&four to Take Lead on Social Strategy

The appointment of eight&four comes after a competitive pitch process handled by The GO! Network.

Round-up: Organic vs. Paid Social Media - The Case for a Hybrid Approach

In this workshop round-up for marketers looking to nurture their audiences without sacrificing commercial return, our experts share how to build an integrated strategy that works for you.

Leader’s Perspective: Jayne Shawcross of Blackfinch Group on Authenticity, ESG, and Steady Progress

Jayne shares the challenges facing the finance industry when it comes to Sustainability, ESG, and the ‘right’ way to communicate progress and achievements to your customers.