Creative vs. Digital Briefs - Where to start with your agency search

A well-written brief can work wonders when streamlining your marketing agency search - here’s what to include, and what to consider before you go to market.

Make Future-Ready not Future-Proofed Decisions with Rosie Stano – Senior Product Consultant at Candyspace

In an ever-changing technology landscape, can business decisions ever truly be 'future-proofed'? In this article, Rosie Stano shares her thoughts on why businesses should strive to be more adaptive and ‘future-ready’ rather than ‘future-proofed’.

Round-up: The Building Blocks of a Great Seasonal eCommerce Campaign

In this session for retail and eCommerce marketing leaders, our experts expanded out from the POS to share the trends, best practise, and the biggest opportunities for more effective eCommerce marketing campaigns.

Tech startup Trustd appoints Present Works to build on successful launch

The strategic creative agency will be expanding on Trustd’s wider positioning and marketing strategy after a competitive pitch process through The GO! Network.

Round-up: 4 Ways your Marketing & Digital Strategies Might be Disconnected – and How to Solve Them

Marketing, Communications, and Digital strategies. They’re better together, but when ownership is split, are opportunities being missed? In this session, our experts shared practical advice for an integrated approach that supports business growth.

What You Need To Know About Running A Marketing Agency Pitch

As more in-house leaders look to take an objective approach to finding their next marketing agency, we share 5 tips for managing a successful agency appointment process - and how to avoid wasted efforts.

Leader's Perspective: James Bridgman on Turning Clients into Partners with your Marketing Strategy

James Bridgman, Head of Global Marketing at Pollinate, discusses the potential of a more collaborative marketing approach to FinTech and Finance partnerships.

Round-up: Leveraging your Consumer Behaviour Data for Better Business Outcomes

How much of your consumer marketing strategy is being left to chance? In this session for retail marketing leaders, our experts share how to back up your targeting and conversion tactics with a robust understanding of audience behaviour.

Round-up: 101(ish) Ways to Get More from your PPC Strategy in 2023

Your PPC strategy shouldn’t exist in a vacuum. Our experts share how to utilise the latest PPC trends to complement other areas of your marketing strategy, boost overall performance and demonstrate real value for your business.