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<span class="gn-kicker"><span class="dot"></span>Expression</span>
<h1 class="gn-title">The Best Marketing Campaigns of 2023 - April to June</h1>
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<strong>The GO Network</strong>
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<span>1 June 2023</span>
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<span>14 min read</span>
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<p class="gn-lede gn-reveal">In a month that marks the official start of summer and dedicates a day in honouring Fathers across the globe, we set out to collate 8 of the most impactful <strong>Creative, Digital, and OOH advertising campaigns released in June 2023.</strong></p>
<p class="gn-reveal">From stealing Prince Harry's limelight with a <strong>DASH</strong> of sparkling water to illustrating <strong>Wimbledon's</strong> iconic rivalries of the past and stars of the future, to commending '<strong>The Giving Type</strong>' of people in this world – view our list of best campaigns this month below.</p>
<p class="gn-reveal"><strong>April -</strong> <a href="#aprcampaigns"><strong>Campaigns #25 - 32</strong></a></p>
<p class="gn-reveal"><strong>May -</strong> <a href="#maycampaigns"><strong>Campaigns #33 - 40</strong></a></p>
<p class="gn-reveal"><strong>June -</strong> <a href="#juncampaigns"><strong>Campaigns #41 - 48</strong></a></p>
<p class="gn-reveal"><em>Take a look at our calendar of </em><a href="https://www.thegonetwork.com/events?utm_source=Article&utm_medium=Events&utm_campaign=Most+Impactful+Ads+of+2023&utm_term=Article+-+Events+-+Most+Impactful+Ads+of+2023" target="_blank"><strong><em>free virtual strategy workshops</em></strong></a><em>, designed to tackle the key challenges faced by our network of marketing leaders.</em></p>
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<h2 class="gn-reveal">April</h2>
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<span class="gn-list-item__num">#25</span>
<h3 class="gn-list-item__title">The Rail Delivery Group: Nothing Beats Being There</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> The Rail Delivery Group</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Accomplice</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH</span>
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<p class="gn-reveal">In collaboration with <a href="https://www.nationalrail.co.uk/" target="_blank"><strong>National Rail</strong></a> and the <a href="https://gbrtt.co.uk/" target="_blank"><strong>Great British Railways Transition Team</strong></a>, <strong>The Rail Delivery Group</strong> launched a nationwide integrated campaign, rallying customers to get up and travel this spring.</p>
<p class="gn-reveal">Developed in partnership with creative agency <strong>Accomplice, 'Nothing Beats Being There'</strong> aims to encourage audiences to catch a train and experience memorable destinations post-covid restrictions. Spearheaded by a 30-second spot, the campaign ran across TV, video-on-demand, out-of-home and mobile gaming.</p>
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<p class="gn-reveal"><a href="https://www.thegonetwork.com/events" target="_blank"><strong><em>View our upcoming events calendar</em></strong></a></p>
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<span class="gn-list-item__num">#26</span>
<h3 class="gn-list-item__title">Uber Eats: Iftar Incoming</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Uber Eats</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Mother</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span>
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<p class="gn-reveal"><strong>Uber Eats</strong> in partnership with agency <strong>Mother London</strong>, helped recognise customers who are observing the holy month of Ramadan with the launch of their new campaign – <strong>Iftar Incoming</strong>.</p>
<p class="gn-reveal">The dynamic creative combined striking visuals of popular Iftar dishes with the exact timing of sunset to mark the end of the day's fast in accordance with the date and location.</p>
<blockquote class="gn-blockquote gn-reveal">"our new Ramadan campaign creative not only celebrates the amazing dishes that are at the heart of Iftar dinners but also reminds our Muslim customers with date and city-specific Iftar times so they can schedule their deliveries for enjoying delicious Iftar meals".<cite>Can Akar · Head of EMEA Marketing, Uber</cite></blockquote>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73f64711ac374d9727602_68a73f2c89dfd592d6cd7974_64567b5953f1ecfdb0e43a37_Uber%252520Eats.png" alt="Uber Eats: Iftar Incoming"></div>
<figcaption>Uber Eats: Iftar Incoming OOH campaign celebrating Ramadan with date and city-specific Iftar times.</figcaption>
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<p class="gn-reveal">View: <a href="https://www.thegonetwork.com/news/ones-to-watch-8-of-the-most-impactful-ad-campaigns-of-april-2022" target="_blank"><strong><em>8 of the Most Impactful Ad Campaigns of April 2022</em></strong></a></p>
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<span class="gn-list-item__num">#27</span>
<h3 class="gn-list-item__title">Tesco: Alia's 'Worth the Wait' Samosas'</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Tesco</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> BBH</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> TV, VoD</span>
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<p class="gn-reveal">For the run up to Eid-ul-Fitr celebrations this year, <strong>Tesco</strong> in collaboration with <strong>BBH</strong> released the latest continuation of their 'Food Love Stories' platform – <strong>Alia's 'Worth the Wait' Samosas'.</strong></p>
<p class="gn-reveal">The 40-second spot intended to reflect the experiences of Muslim families across the UK during this time, tells the story of a mother and son waiting for the declaration of Eid.</p>
<p class="gn-reveal">Developed in partnership with strategic equity, diversity & inclusion consultancy <strong>The Unmistakables</strong>, the ad features both English and Urdu dialogue along with prominent South Asian food for a truly authentic campaign.</p>
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<span class="gn-list-item__num">#28</span>
<h3 class="gn-list-item__title">Stephen Lawrence Day Foundation: Extraordinary Ordinary</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Stephen Lawrence Day Foundation</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> WPP + Hogarth</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH</span>
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<p class="gn-reveal">In the run-up to Stephen Lawrence Day, an occasion that marks the 30<sup>th</sup> anniversary of his tragic murder, The <strong>Stephen Lawrence Day Foundation</strong> partnered with <strong>WPP</strong> to launch a new £1m pro-bono media campaign – '<strong>Extraordinary Ordinary'</strong>.</p>
<p class="gn-reveal">The campaign centred around a heartfelt poem, written by BWC and read by Baroness Lawrence (Stephens's mother) to honour the teenager's legacy, is supported by a 30-second TV spot that encourages the potential of young black Britons to excel and create a legacy of their own.</p>
<p class="gn-reveal">The £1m media spend also consisted of a nationwide out-of-home activity, showcasing unique illustrations of Stephen.</p>
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<p class="gn-reveal"><a href="https://www.thegonetwork.com/news/where-to-get-started-with-your-media-spend" target="_blank"><strong><em>Learn How and Where to Get Started with your Media Spend</em></strong></a></p>
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<span class="gn-list-item__num">#29</span>
<h3 class="gn-list-item__title">Barbie: First Doll with Down's Syndrome</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Mattel, Inc – Barbie + National Down Syndrome Society</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> TV</span>
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<p class="gn-reveal">To further increase representation in the Toy Aisle, <strong>Barbie</strong> in partnership with the <a href="https://ndss.org/" target="_blank"><strong>National Down Syndrome Society</strong></a> designed its <strong>first-ever doll with Down's Syndrome</strong>.</p>
<p class="gn-reveal">The new toy is part of the Barbie Fashionistas line, which has produced dolls with prosthetic limbs, hearing aids, vitiligo, and other conditions in an effort to be more inclusive for children around the world.</p>
<blockquote class="gn-blockquote gn-reveal">"it meant a lot to me and I'm so honoured and proud that Barbie chose me to show the doll to the world. Diversity is important to me as people need to see more people like me out there in the world and not be hidden away."<cite>Ellie Goldstein · Disability campaigner and model</cite></blockquote>
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<span class="gn-list-item__num">#30</span>
<h3 class="gn-list-item__title">Fluus: About Flushing Time</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Fluus</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Mother + Alfred London</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span>
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<p class="gn-reveal"><strong>Fluus</strong> launched their first-ever marketing campaign – and for women around the world its #<strong>AboutFlushingTime</strong>.</p>
<p class="gn-reveal">Produced in collaboration with <strong>Mother</strong> Design and <strong>Alfred London</strong>, the campaign celebrates the world's first fully flushable period pad brand, highlighting their mission to prevent blockages in pipes, microplastics in waterways, and permanent waste caused by period products.</p>
<p class="gn-reveal">The campaign featured 170 out-of-home ads plastered around central London and hones in on the 'engineered simplicity' of the product with a minimalistic design.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73f64711ac374d9727608_68a73f2c89dfd592d6cd796a_6456815c53daf9188a6d4e91_Fluus%2525205.png" alt="Fluus: About Flushing Time"></div>
<figcaption>Fluus: About Flushing Time OOH campaign across central London promoting the world's first fully flushable period pad.</figcaption>
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<span class="gn-list-item__num">#31</span>
<h3 class="gn-list-item__title">Giffgaff: Ode To Bad - We're Up To Good</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Giffgaff</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Neverland</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH</span>
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<p class="gn-reveal">Mobile Network <strong>Giffgaff</strong> in collaboration with <strong>Neverland</strong> says '<strong>Ode To Bad</strong>' brands and highlights they're <strong>'up to good'</strong> with a new integrated campaign, fronted by a 60-second hero spot.</p>
<p class="gn-reveal">The campaign aims to reflect <strong>Giffgaff</strong>'s new brand positioning and vision of using connectivity for good. The playful creative borne out of widespread consumer demand for businesses 'to be better' and 'lead positive change' also ran across cinema, video-on-demand, and out-of-home.</p>
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<p class="gn-reveal"><em>Read: </em><a href="https://www.thegonetwork.com/news/a-z-of-updating-your-brand-strategy-for-a-new-landscape" target="_blank"><strong><em>Brand Strategy A-Z – Updating your Strategy for a New Landscape</em></strong></a></p>
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<span class="gn-list-item__num">#32</span>
<h3 class="gn-list-item__title">Aldi: #Cuthparty</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Aldi</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> McCann Manchester</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> Social Media, TV</span>
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<p class="gn-reveal"><strong>Aldi</strong> takes aim at old rival <strong>Marks & Spencer</strong> with the sucker-punch Coronation ad.</p>
<p class="gn-reveal">The campaign created by <strong>McCann Manchester</strong> features a group of friends gathered at caterpillar-themed coronation party enjoying delicious M&S and Aldi cakes, yet jubilance soon comes to an end when old foes Colin and Cuthbert cross paths and a fight breaks loose.</p>
<p class="gn-reveal">Proved to be another viral hit from <strong>Aldi</strong>, with <strong>#Cuthparty</strong> on TikTok earning over 3m views, the 30-second spot aims to showcase the considerable price difference between M&S and Aldi 'caterpillar' cakes (£8.50 to £4.99) as the ad ends with the tongue-in-cheek line – 'Aldi. Like M&S. Only cheaper* *On cakes that look like caterpillars.'</p>
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<h2 class="gn-reveal">May</h2>
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<span class="gn-list-item__num">#33</span>
<h3 class="gn-list-item__title">Trailfinders: Everywhere</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Trailfinders</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Hotwolf</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> TV, VoD</span>
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<p class="gn-reveal">Award-winning travel service <strong>Trailfinders</strong> partnered with GO Network members and creative agency <strong>Hotwolf</strong> as they looked to refresh their TV creative and re-engage audiences with the launch of a new inspiring campaign – <strong>Everywhere</strong>.</p>
<p class="gn-reveal">Centred around family and travel – and the memories forged when they come together – the campaign also speaks to the breadth of <strong>Trailfinders</strong>' global proposition, inspiring audiences to book their dream holiday, and make new memories of their own.</p>
<p class="gn-reveal">The ad spot (for TV, VOD, online and cinema) harnesses the power of music to enhance the creative and make something truly memorable, something that stays with you everywhere you go!</p>
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<span class="gn-list-item__num">#34</span>
<h3 class="gn-list-item__title">The Estate of Us: Ireland's First Brutally Honest Estate Agents</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> The Estate of Us</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> N/A</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> Website, Signage, Social</span>
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<p class="gn-reveal"><strong>The Estate of Us,</strong> a new campaign delivered by an independent collective of Dublin-based agency creatives, helped call out the cruel system that's locking young people out of the housing market with 'brutally honest' for-sale signs.</p>
<p class="gn-reveal">The controversial campaign consisted of a brand design, website build and signage creation highlighting the reality of Ireland's housing crisis with slogans such as, '100K over asking' and 'you f*****g wish', posted across Dublin city as well as socials in a bid to encourage people to take action.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73f64711ac374d97275fa_68a73f2c89dfd592d6cd796d_647f5b8d3ea4458f94383414_estate%252520of%252520us%2525203.jpeg" alt="The Estate of Us – Ireland's First Brutally Honest Estate Agents"></div>
<figcaption>The Estate of Us: brutally honest for-sale signs posted across Dublin city highlighting Ireland's housing crisis.</figcaption>
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<p class="gn-reveal">View: <a href="https://www.thegonetwork.com/news/ones-to-watch-8-of-the-most-impactful-ad-campaigns-of-may" target="_blank"><strong><em>8 of the Most Impactful Ad Campaigns of May 2022</em></strong></a></p>
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<span class="gn-list-item__num">#35</span>
<h3 class="gn-list-item__title">IDS: ERP Migration – The Devil is in the Detail</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> IDS (Intelligent Delivery Solutions)</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> BH&P</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> Digital, Social Media, Online</span>
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<p class="gn-reveal">Data quality software challenger, <strong>IDS</strong>, partnered with GO Network members <strong>BH&P</strong> to support their go-to-market strategy with an amplification campaign following a recent re-brand launch.</p>
<p class="gn-reveal">To raise awareness of the little issues in data quality that creep into migrations, and ramp up costs, the world was introduced to '<strong>The Devil in the Detail</strong>' in a short animation.</p>
<p class="gn-reveal">With awareness, engagement, and lead generation campaign phases – including an e-guide on how to get rid of the devil – the campaign delivered unprecedented levels of lead generation and pipeline value for IDS.</p>
<blockquote class="gn-blockquote gn-reveal">"We never got excited about working with agencies. But with BH&P, it was different. You just get involved. You roll your sleeves up. You listen to us. There are people commenting – who aren't even in the industry – who've seen our branding, they've seen our website, and they're all really complementary."<cite>James Briers · CTO & Co-Founder, IDS</cite></blockquote>
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<span class="gn-list-item__num">#36</span>
<h3 class="gn-list-item__title">ClearScore: It's Time to be Clear</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> ClearScore</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Atomic London + Medialab</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> TV</span>
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<p class="gn-reveal">Credit reference specialist <strong>ClearScore</strong> aimed to show how their app can help Brits navigate the cost-of-living crisis with a new integrated brand campaign – 'It's Time to be Clear.'</p>
<p class="gn-reveal">Created by <strong>Atomic London</strong> with media agency <strong>Medialab</strong>, the 40-second TV spot is designed to engage audiences in a meaningful way by dramatizing the emotional benefit for consumers who manage their credit score, through the relatable exchange between father and son.</p>
<p class="gn-reveal">The brand campaign is also accompanied by DRTV, radio, social and digital.</p>
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<div class="gn-list-item__head">
<span class="gn-list-item__num">#37</span>
<h3 class="gn-list-item__title">Thatchers Cider: Pint-Sized Perfection</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Thatchers Cider</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Aardman</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> TV</span>
</div>
<p class="gn-reveal"><strong>Thatchers Cider</strong> enlists <strong>Aardman</strong> for innovative stop-motion ad to capitalise on the key summer selling period.</p>
<p class="gn-reveal">The 40-second animation, which took over 480 hours to shoot by the studio responsible of national classics such as Wallace & Gromit and Chicken Run, showcases <strong>Thatcher's</strong> intricate production process – detailing how the cider maker produces '<strong>pint-sized perfection</strong>.'</p>
<p class="gn-reveal">Running through to August, the spot will be supported by an omnichannel campaign pushed out across broadcaster video-on-demand, cinema, social media, and out-of-home.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media">
<div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/U84COCvaQuQ"><div><iframe src="https://www.youtube.com/embed/U84COCvaQuQ" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div>
</div>
</figure>
<p class="gn-reveal">View our Roundup: <a href="https://www.thegonetwork.com/news/round-up-4-things-to-know-before-investing-in-a-creative-campaign" target="_blank"><strong><em>4 Things to Know Before Investing in a Creative Campaign</em></strong></a></p>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#38</span>
<h3 class="gn-list-item__title">Stroke Association: When the Words Away Went</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Stroke Association</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> The Kite Factory</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> TV</span>
</div>
<p class="gn-reveal"><strong>The Stroke Association</strong> partnered with independent media agency <strong>The Kite Factory</strong> for an integrated campaign promoting their upcoming documentary '<strong>When the Words Away Went</strong>', shown across Channel 4.</p>
<p class="gn-reveal">Featuring four 30-second and 60-second spots, the ad forms part of the charity's nationwide aphasia awareness campaign that spans PR, social and digital media.</p>
<p class="gn-reveal">The 50-minute documentary closely follows the recovery journey of three stroke survivors living with aphasia – a communication disorder that results from damage to portions of the brain, causing speech difficulty or understanding others' speaking.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media">
<div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/RW7QY0DnNeo"><div><iframe src="https://www.youtube.com/embed/RW7QY0DnNeo" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div>
</div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#39</span>
<h3 class="gn-list-item__title">Peloton Inc: for anyone, anywhere</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Peloton Inc</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Stink Studios + Mother Design + Uncommon London</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> TV, Brand Reposition</span>
</div>
<p class="gn-reveal"><strong>Peloton Inc</strong> collaborates with long-time partner <strong>Stink Studios</strong> on a repositioning ad campaign, '<strong>for anyone, anywhere</strong>', which focuses on the brands revamped and inclusive offering.</p>
<p class="gn-reveal">The integrated campaign signals the beginning of a dramatic shift in the brand's strategy and messaging – 'Peloton. Anyone. Anywhere.' – driven by agency partners <strong>Mother Design</strong> and <strong>Uncommon Creative Studio</strong>.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media">
<div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/GD3r8iy5cmk"><div><iframe src="https://www.youtube.com/embed/GD3r8iy5cmk" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div>
</div>
</figure>
<p class="gn-reveal">Read: <a href="https://www.thegonetwork.com/news/expanding-your-audiences-understanding-of-your-business-with-guinness-world-records" target="_blank"><strong><em>Expanding your Audience's Understanding of your Brand with Guinness World Records</em></strong></a></p>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#40</span>
<h3 class="gn-list-item__title">Tommy's: Let's Bring Them Home</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Tommy's</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> VMLY&R UK</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span>
</div>
<p class="gn-reveal">Pregnancy and baby loss charity <strong>Tommy's</strong> launched a compassionate out-of-home campaign ahead of the Women's FA Cup final between Chelsea and Manchester United.</p>
<p class="gn-reveal">Developed by creative agency <strong>VMLY&R UK</strong>, the bold artwork spotted around Wembley stadium uses the iconic trophy shape and the memorable 'it's coming home' phrase to highlight the significance of being able to bring babies home safely.</p>
<blockquote class="gn-blockquote gn-reveal">"'They're coming home'. Sadly, not every new parent gets to say these words as currently, one in four pregnancies in the UK end in loss."<cite>Becki Sendell · Marketing and Communications Manager, Tommy's</cite></blockquote>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73f64711ac374d97275fd_68a73f2b89dfd592d6cd7960_647f626e5aa14cd9a7fdc76b_tommys%2525202.jpeg" alt="Tommy's: Let's Bring Them Home"></div>
<figcaption>Tommy's: Let's Bring Them Home OOH campaign around Wembley stadium ahead of the Women's FA Cup final.</figcaption>
</figure>
</div>
<div class="gn-reveal"><div data-rt-embed-type='true'><a id="juncampaigns"></a></div></div>
<h2 class="gn-reveal">June</h2>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#41</span>
<h3 class="gn-list-item__title">Dash Water: Harry Doesn't Want the Limelight but we do</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> DASH Water</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Goon Squad Productions</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Print, TV</span>
</div>
<p class="gn-reveal">Sparkling water brand <strong>DASH</strong> stole the limelight on Prince Harry's hotly anticipated phone-hacking trial at the High Court to introduce its zestiest flavour yet.</p>
<p class="gn-reveal">The brand paraded the streets, handing out their new product to unsuspecting news crews with a poster that read '<strong>Harry Doesn't Want The Limelight But We Do</strong>'.</p>
<p class="gn-reveal">The reactive marketing stunt blew up on social media with over 1.8 million views on their <strong>TikTok</strong> channel as well as live coverage on <strong>BBC News</strong> and <strong>Sky News</strong>.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media">
<div class="w-richtext-figure-type-video w-richtext-align-center" style="padding-bottom:123.52941176470588%" data-rt-type="video" data-rt-align="center" data-rt-max-width="" data-rt-max-height="123.52941176470588%" data-rt-dimensions="340:700" data-page-url="https://www.tiktok.com/@dashdrinks/video/7242022554012060954"><div><iframe src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.tiktok.com%2Fembed%2Fv2%2F7242022554012060954&display_name=tiktok&url=https%3A%2F%2Fwww.tiktok.com%2F%40dashdrinks%2Fvideo%2F7242022554012060954&image=https%3A%2F%2Fp16-sign-va.tiktokcdn.com%2Ftos-useast2a-p-0037-aiso%2F97e73924a39743649b6a2e26e5d41386_1686164783%7Etplv-dmt-logom%3Atos-useast2a-i-0068-aiso%2Ff0bbc01d1823408693a1a0bbafd98158.image%3Fx-expires%3D1688486400%26x-signature%3Dw1nrkVzssxhp0fEkBvXmHOkLOtI%253D&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=tiktok" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div>
</div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#42</span>
<h3 class="gn-list-item__title">Wimbledon: Always Like Never Before</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Wimbledon</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> McCann London</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH, Digital</span>
</div>
<p class="gn-reveal"><strong>Wimbledon</strong> serves homage to iconic championship moments ahead of the 2023 tournament with the launch of a new integrated campaign.</p>
<p class="gn-reveal">Spearheaded by a 60-second spot, '<strong>Always Like Never Before</strong>' aims to drive public anticipation for this year's showpiece event through a series of unforgettable moments and incredible rivalries of the past.</p>
<p class="gn-reveal">Developed by creative agency <strong>McCann London</strong>, the trailer uses a mixture of archive footage, 2D posters, 3D animation, CGI and photography to immortalise legendary match-ups that have taken place on the grounds of the All England Club, juxtaposing them with rising stars such as <strong>Coco Gauff</strong>, <strong>Nick Kyrgios</strong>, and <strong>Alfie Hewett</strong>.</p>
<p class="gn-reveal">Running across TV, OOH, Digital and social media, the trailer also features an electrifying soundtrack by hip-hop producer, composer and DJ, <strong>Hudson Mohawke</strong>.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media">
<div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/JSTuCPEeK8Q"><div><iframe src="https://www.youtube.com/embed/JSTuCPEeK8Q" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div>
</div>
</figure>
<p class="gn-reveal">View: <a href="https://www.thegonetwork.com/news/ones-to-watch-8-of-the-most-impactful-ad-campaigns-of-june-2022" target="_blank"><strong><em>8 of the Most Impactful Ad Campaigns of June 2022</em></strong></a></p>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#43</span>
<h3 class="gn-list-item__title">Makro: Life Extending Stickers</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Makro Colombia</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Grey Group – Colombia</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Print</span>
</div>
<p class="gn-reveal">To carry out their purpose of promoting sustainability and more responsible consumption, worldwide supermarket chain <strong>Marko</strong> has teamed up <strong>Grey Colombia</strong> for the launch of '<strong>Life Extending Stickers</strong>'.</p>
<p class="gn-reveal">This simple initiative seeks to extend the lifespan of fruits and vegetables by providing consumers with recipe suggestions based on the level or colour of ripeness.</p>
<p class="gn-reveal">The 1 sq. inch sticker also aims to address the global and local issue of food waste – where according to Colombia's National Planning Department (DNP), approximately 6.1 million tons of food are wasted annually in Colombia, while globally the figure reaches 1.3 billion.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73f64711ac374d9727618_68a73f2b89dfd592d6cd7963_64a429d66d749970d8315f82_makro%2525203.jpeg" alt="Makro: Life Extending Stickers"></div>
<figcaption>Makro Colombia: Life Extending Stickers campaign promoting sustainability and responsible consumption.</figcaption>
</figure>
<p class="gn-reveal"><a href="https://www.thegonetwork.com/news/leaders-perspective-jayne-shawcross-of-blackfinch-group-on-authenticity-esg-and-steady-progress" target="_blank"><strong><em>View our Leader's Perspective on Authenticity, ESG and Steady Growth</em></strong></a></p>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#44</span>
<h3 class="gn-list-item__title">Gymshark: Celebrity Prank</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Gymshark</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> Social Media</span>
</div>
<p class="gn-reveal">To create noise around this year's summer sale, <strong>Gymshark</strong> pranked their customers by planting celebrity lookalikes in their Regent Street store.</p>
<p class="gn-reveal">Not only did this rapidly increase footfall with passersby wanting to catch a glimpse, but the sports apparel brand also uploaded the chaotic footage across their social channels creating a huge buzz online.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media">
<div class="w-richtext-figure-type-video w-richtext-align-center" style="padding-bottom:123.52941176470588%" data-rt-type="video" data-rt-align="center" data-rt-max-width="" data-rt-max-height="123.52941176470588%" data-rt-dimensions="340:700" data-page-url="https://www.tiktok.com/@gymshark/video/7249062548912311578"><div><iframe src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.tiktok.com%2Fembed%2Fv2%2F7249062548912311578&display_name=tiktok&url=https%3A%2F%2Fwww.tiktok.com%2F%40gymshark%2Fvideo%2F7249062548912311578&image=https%3A%2F%2Fp16-sign-va.tiktokcdn.com%2Fobj%2Ftos-useast2a-p-0037-euttp%2FockmeLo2QQdqB54EIOZZLDAHCReACPbVdQNndD%3Fx-expires%3D1688500800%26x-signature%3Di%252Ba6gVWFKQ%252BfUemey71%252Bv2POg2c%253D&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=tiktok" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div>
</div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#45</span>
<h3 class="gn-list-item__title">EO Charging: Breaking up with Big Oil</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> EO Charging</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Impero</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span>
</div>
<p class="gn-reveal"><strong>EO Charging</strong> introduces its latest home vehicle charger with OOH campaign challenging the world's largest publicly owned oil and gas companies.</p>
<p class="gn-reveal">Designed by creative agency <strong>Impero</strong>, '<strong>Breaking up with Big Oil</strong>' aims to encourage the use of renewable energy, whilst announcing their new product – Mini Pro 3.</p>
<p class="gn-reveal">Situated at the Old Street Roundabout location in London, the billboard features a mock text message letting Big Oil know the 'relationship is over', juxtaposing another message to remind consumers that EO Charging is 'power you can trust', unlike Big Oil.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73f64711ac374d9727610_68a73f2c89dfd592d6cd7970_64a42a6aff5f1676dfe10181_Impero_Big_Oil.png" alt="EO Charging: Breaking up with Big Oil"></div>
<figcaption>EO Charging: Breaking up with Big Oil billboard at Old Street Roundabout, London, by creative agency Impero.</figcaption>
</figure>
<p class="gn-reveal">Read our Creative 101 article: <a href="https://www.thegonetwork.com/news/creative-101-getting-your-ads-noticed-with-better-static-imagery-and-graphic-design" target="_blank"><strong><em>Getting your Ads Noticed with Better Static Imagery and Graphic Design</em></strong></a></p>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#46</span>
<h3 class="gn-list-item__title">NHS Blood and Transplant: The Giving Type</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> NHS Blood and Transplant</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Havas London</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> TV, VoD, Radio</span>
</div>
<p class="gn-reveal"><strong>NHS Blood and Transplant</strong> launched a new creative platform to coincide with National Blood Week in a rallying cry for life-saving donors.</p>
<p class="gn-reveal">In collaboration with Creative agency <strong>Havas London</strong>, the campaign aimed to drive greater numbers of donors from the black community – who are desperately needed to help provide blood for patients suffering from sickle cell disease.</p>
<p class="gn-reveal">Spearheaded by a 30-second ad, featuring British actor and comedian <strong>Michael Daapah</strong> who interacts with a wide range of people on a busy high street to highlight how anyone can be the '<strong>the giving type</strong>'.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media">
<div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/25wKa6IuBw4"><div><iframe src="https://www.youtube.com/embed/25wKa6IuBw4" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div>
</div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#47</span>
<h3 class="gn-list-item__title">TfL: Public Transport Safety</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Transport for London (TfL)</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> VCCP</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Digital OOH</span>
</div>
<p class="gn-reveal"><strong>Transport for London (TfL</strong>) in partnership with creative agency <strong>VCCP</strong> introduced a refresh of its '<strong>Public Transport Safety</strong>' messaging as part of its commitment to maintaining customer safety.</p>
<p class="gn-reveal">The creative, designed in collaboration with illustrator <strong>Andrew Hudson</strong>, makes use of bright colours and bold typography to raise awareness around the potential risks of even the most mundane of actions on the network.</p>
<blockquote class="gn-blockquote gn-reveal">"We are evolving the campaign to ensure it continues to cut through customers' mindsets whilst optimising our messages and placement across the network."<cite>Miranda Leedham · Head of Customer Marketing and Behaviour Change, TfL</cite></blockquote>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73f65711ac374d9727671_68a73f2c89dfd592d6cd797e_64a42b8b606f7384c3ab3d93_tfl%2525204.png" alt="TfL: Public Transport Safety"></div>
<figcaption>TfL: Public Transport Safety OOH campaign, designed in collaboration with illustrator Andrew Hudson and creative agency VCCP.</figcaption>
</figure>
<p class="gn-reveal">View our Roundup: <a href="https://www.thegonetwork.com/news/round-up-leveraging-your-consumer-behaviour-data-for-better-business-outcomes" target="_blank"><strong><em>Leveraging your Consumer Behaviour Data for Better Business Outcomes</em></strong></a></p>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#48</span>
<h3 class="gn-list-item__title">Ribena: Ribena Berries 2023</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Ribena</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> BBH London</span>
<span class="gn-list-item__pill"><strong>Medium:</strong> TV, VoD</span>
</div>
<p class="gn-reveal">First launched in 2014 by London agency <a href="https://mcsaatchi.com/" target="_blank"><strong>M&C Saatchi</strong></a>, soft drink brand <strong>Ribena</strong> brought back its iconic 'Summertime' ad in celebration of their 85<sup>th</sup> anniversary.</p>
<p class="gn-reveal">Running across TV and Video-on-Demand, the spot has been adapted by <strong>BBH</strong> for modern TV formats, with the inclusion of an updated end frame and shortened 20-second edit.</p>
<blockquote class="gn-blockquote gn-reveal">"Our classic ad brings to life the very core of what consumers know and value about the brand – amazing taste, nostalgia and being the home of the original and much-loved British blackcurrant."<cite>Sarah Fleetwood · Head of Brand, Ribena</cite></blockquote>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media">
<div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/6XEZsjpz2uQ"><div><iframe src="https://www.youtube.com/embed/6XEZsjpz2uQ" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div>
</div>
</figure>
</div>
<p class="gn-reveal"><strong><em>Looking for your next agency partner? The GO Network offer cost-free support on marketing agency search, recommendation, and qualification. For an initial conversation with the team, </em></strong><a href="https://www.thegonetwork.com/get-in-touch?utm_source=Article&utm_medium=Get+in+touch&utm_campaign=Most+Impactful+Ads+of+2023&utm_term=Article+-+Get+in+touch+-+Most+Impactful+Ads+of+2023" target="_blank"><strong><em>get in touch.</em></strong></a></p>
</div></div>
<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
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<span class="gn-related__title">The Best Marketing Campaigns of 2024 - January to March</span>
<span class="gn-related__excerpt">25 standout Creative, Digital, and OOH ads from January to March, featuring Gymbox, Cadbury, Uber Eats, and the campaigns agencies should kn</span>
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