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<span class="gn-kicker"><span class="dot"></span>News</span>
<h1 class="gn-title">Sofology Appoint eight&four to Take Lead on Social Strategy</h1>
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<strong>The GO Network</strong>
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<span>30 May 2023</span>
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<span>2 min read</span>
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<p class="gn-lede gn-reveal">Leading sofa retailer <a href="https://www.sofology.co.uk/"><strong>Sofology</strong></a> has confirmed their appointment of GO! Network members <a href="https://www.eightandfour.com/"><strong>eight&four</strong></a> as lead social media strategy partners with an immediate start date.</p>
<p class="gn-reveal">The London-based agency will be working with the Sofology team to, amongst other things, breathe new life into their organic social strategy, drive customer advocacy, and creatively engage audiences with the brand.</p>
<p class="gn-reveal">The pitch process engaged 5 agencies in the first instance before completing in a two-way competitive pitch.</p>
<p class="gn-reveal">The decision wasn't easy. On the quality of agencies involved in the process, <strong>Jan Duckworth</strong>, Brand Director at <strong>Sofology</strong>, shared that all were a "great fit for our team and brought the exact, specialist input we wanted. <strong>Brief answered 100%</strong>."</p>
<p class="gn-reveal">On what won <strong>eight&four</strong> the account, Jan cited the team's personality and due diligence.</p>
<blockquote class="gn-blockquote gn-reveal">"[eight&four gave a] thorough response to the brief, were fully transparent, as well as showing that they'd be a great team fit."<cite>Jan Duckworth · Brand Director, Sofology</cite></blockquote>
<blockquote class="gn-blockquote gn-reveal">"We connected with the Sofology team straight away and really saw eye to eye on what was needed. Our extensive experience in infrequent purchase behaviours helped us to understand their audiences fully, and apply ourselves to the brand."<cite>Alex Engert · Group Client Partner Director, eight&four</cite></blockquote>
<p class="gn-reveal">On the reason for running the process through GO!, Jan shared, "We needed specialist agency knowledge and help with the clarity of brief to get a really quality shortlist, quickly".</p>
<aside class="gn-quote gn-reveal"><q>GO! were super helpful from the start, communicating frequently with us as to the brand challenges and supporting along the process, always available at the end of the phone!</q><cite>Alex Engert · Group Client Partner Director, eight&four</cite></aside>
<p class="gn-reveal">The teams will be working together effective immediately.</p>
<p class="gn-reveal"><strong><em>The GO Network</em></strong><em> is a cost-free agency search and pitch management process for brands across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch?utm_source=Website&utm_medium=Sofology+announcement&utm_campaign=Internal+referral+-+GO%21+website+-+Sofology+x+eight%26four&utm_id=Internal"><strong>here</strong></a>.</em></p>
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