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What You'll Learn in This Session:

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🤖 Foundations of AI Personalisation
How AI is reshaping the way brands understand audiences and deliver relevance.

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⚙️ Operational vs. Transformational AI
Where AI can deliver efficiency – and where it can unlock meaningful business growth.

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🛠️ The Tools & Tech Stack That Matter
Which platforms, data setups, and workflows are genuinely driving results today.

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📣 Real-World Examples Across Email, Media & Web
Where AI personalisation is truly adding value — and where it’s still over-promised.

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👥 Culture, Guardrails & Human Oversight
How to balance automation with creativity and maintain authenticity at scale.

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📏 Measuring Success
The metrics that actually prove whether AI is “moving the needle”.

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🔮 Future Trends to Watch
What the next 12 months look like for AI in digital marketing and personalisation.

🎙️ Connect with our Speakers:

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