<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab4d4ea4f0912a69d70_651d7ed8dc1891ff4e7921d2_6463b747d8f5a0942b4b43a5_investing%252520in%252520your%252520customers%252520(2)%252520(1)%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Investing in your Customers - Understanding Buying Behaviours in Retail</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>8 June 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 8 Jun 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">With technological advancements, <strong>shifts in buying preferences</strong>, unprecedented social and economical factors and an increasing need for personalisation, <strong>changes in consumer habits are here to stay</strong>.</p> <p class="gn-reveal">In this virtual session, our experts discuss the changing nature of buyer journeys in 2023, how <strong>consumer research and analysis</strong> - or the lack thereof - can impact the performance of your marketing activity, before delving into the approaches and <strong>options available</strong> to enhance your <strong>audience targeting, conversion and engagement</strong> tactics.</p> <div class="gn-agenda gn-reveal"> <h3 class="gn-agenda__title">On the agenda</h3> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title"><strong>The 'Messy Middle'</strong></div> <div class="gn-agenda__detail-meta">The changing nature of consumer behaviour, buying journeys, and challenges facing retail in 2023</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title"><strong>Getting started</strong></div> <div class="gn-agenda__detail-meta">The options available to in-house marketers when investing in behavioural/data-driven analysis, and what might work for your resource</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title"><strong>An actionable approach</strong></div> <div class="gn-agenda__detail-meta">How to practically translate your efforts into your wider targeting, engagement, and conversion strategy</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title"><strong>Investing in your customers</strong></div> <div class="gn-agenda__detail-meta">Final advice, your questions, and deciding what's next</div> </div> </div> </div> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Our speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Sue Benson</span> <span class="gn-speaker__role">Founder &amp; Managing Director · The Behaviours Agency</span> <a href="https://www.linkedin.com/in/suebenson-brand-happiness-expert/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Rob Shaw</span> <span class="gn-speaker__role">CEO · HUB</span> <a href="https://www.linkedin.com/in/robertbshaw/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Eleanor Pick</span> <span class="gn-speaker__role">Senior Strategist · CreativeRace</span> <a href="https://www.linkedin.com/in/eleanor-pick-076752a9/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-leveraging-your-consumer-behaviour-data-for-better-business-outcomes" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: Leveraging your Consumer Behaviour Data for Better Business Outcomes</span> <span class="gn-related__excerpt">Retail agency experts break down how buying habits have shifted, covering personalisation, sustainability, and the targeting tools that shar</span> </a> </li> <li class="gn-related__item"> <a href="/articles/smarter-not-harder-driving-stronger-data-and-insights-from-your-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Driving Stronger Data and Insights from your Marketing Strategy</span> <span class="gn-related__excerpt">Agency experts share how to frame, translate, and automate analytics, turning overwhelming data into strategy-shaping insights that prove ch</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-how-to-leverage-ppc-insights-to-support-your-wider-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: How to Leverage PPC Insights to Support your Wider Marketing Strategy</span> <span class="gn-related__excerpt">Agency experts reveal how PPC data can sharpen SEO, deepen customer understanding, and prove measurable business value beyond the click.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/ai-powered-personalisation-at-scale" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">AI-Powered Personalisation at Scale</span> <span class="gn-related__excerpt">Agency experts reveal how to combine data, creativity, and automation to deliver smarter targeting and prove ROI from AI-driven personalisat</span> </a> </li> </ul> </aside>