<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dca0e4e7526601c5b022_the-2520marketers-2520guide-2520to-2520web3-0.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">The Marketers Guide to Web3.0</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>20 April 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 20 Apr 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">From the impact on data and targeting to the opportunity of building a more immersive, personalised experience for your audience, <strong>how can you embrace web3.0 to build a future-focused marketing strategy?</strong></p> <p class="gn-reveal">In this virtual session, our experts share the cornerstones of Web3.0, what they mean on a tangible level for marketers across different industries, including key <strong>changes to data collection, personalisation, customer behaviour and more</strong>, along with a clear set of considerations to help you prioritise your investment in a more <strong>future-proofed strategy this year</strong>.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What this session covers</h4> <ul> <li><strong>The rise of Web3.0.</strong> What we define as facets of 'Web3.0', and why it matters to marketers across industries in 2023.</li> <li><strong>Challenges and Opportunities.</strong> The key changes to data collection, personalisation, customer behaviour and more with the rise of Web3.0.</li> <li><strong>Building your Strategy.</strong> What to know before prioritising key elements of Web3.0 as part of your wider marketing strategy, and what you need before you invest.</li> <li><strong>Future focus.</strong> Examples of how you can embrace Web3.0, and how to go about investing in a more future-proofed strategy.</li> </ul> </aside> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-leveraging-your-consumer-behaviour-data-for-better-business-outcomes" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: Leveraging your Consumer Behaviour Data for Better Business Outcomes</span> <span class="gn-related__excerpt">Retail agency experts break down how buying habits have shifted, covering personalisation, sustainability, and the targeting tools that shar</span> </a> </li> <li class="gn-related__item"> <a href="/articles/ai-powered-personalisation-at-scale-2025" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">AI Powered Personalisation at Scale: What Marketers Need to Know in 2025</span> <span class="gn-related__excerpt">Static rules are holding back your ROI. See how dynamic AI decisions unlock real-time personalisation and what senior agency teams should pr</span> </a> </li> <li class="gn-related__item"> <a href="/articles/ai-powered-personalisation-at-scale" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">AI-Powered Personalisation at Scale</span> <span class="gn-related__excerpt">Agency experts reveal how to combine data, creativity, and automation to deliver smarter targeting and prove ROI from AI-driven personalisat</span> </a> </li> <li class="gn-related__item"> <a href="/articles/ai-takes-flight-data-ai-cloud-solutions-for-personalisation-in-travel-hospitality" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">AI Takes Flight: Data &amp; AI Cloud Solutions for Personalisation in Travel &amp; Hospitality</span> <span class="gn-related__excerpt">Recorded session from Google London: experts cover data optimisation, generative AI, and ML Ops to scale personalised customer experiences i</span> </a> </li> </ul> </aside>