<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73c498d6efebc4389476c_6595606fb48ba79733f2c8e7_Ads%20of%20the%20Month%20-%20December%20(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title">The Best Marketing Campaigns of 2023 - Monthly Review</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>3 January 2024</span> <span class="pip"></span> <span>14 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">As the festive season comes to an end and a new year commences, we round-up the last flurry of the most impactful <strong>Creative, Digital, and OOH advertising campaigns released in December 2023.</strong></p> <p class="gn-reveal">From a <strong>Walkers-themed</strong> sleigh driven by '<strong>Father Crispmas</strong>' himself (aka Gary Lineker), to removing the 'bull' when selling your home courtesy of <strong>Purplebricks</strong>, to hijacking a Chanel fashion show with a series of brazen out-of-home activations – here's our list of 8 of the best campaigns this month.</p> <p class="gn-reveal"><strong>January to March -&nbsp;</strong><a href="https://www.thegonetwork.com/news/the-best-marketing-campaigns-of-2023-january-to-march" target="_blank"><strong>Campaigns #1 - 24</strong></a></p> <p class="gn-reveal"><strong>April to June - </strong><a href="https://www.thegonetwork.com/news/the-best-marketing-campaigns-of-2023-april-to-june" target="_blank"><strong>Campaigns #25 - 48</strong></a></p> <p class="gn-reveal"><strong>July to September - </strong><a href="https://www.thegonetwork.com/news/the-best-marketing-campaigns-of-2023-july-to-september" target="_blank"><strong>Campaigns #49 - 72</strong></a></p> <p class="gn-reveal"><strong>October - </strong><a href="#octcampaigns"><strong>Campaigns #73 - 80</strong></a></p> <p class="gn-reveal"><strong>November - </strong><a href="#novcampaigns"><strong>Campaigns #81 - 88</strong></a></p> <p class="gn-reveal"><strong>December - </strong><a href="#deccampaigns"><strong>Campaigns #89 - 96</strong></a></p> <p class="gn-reveal"><em>Take a look at our calendar of </em><a href="https://www.thegonetwork.com/events?utm_source=Article&utm_medium=Events&utm_campaign=Most+Impactful+Ads+of+2023&utm_term=Article+-+Events+-+Most+Impactful+Ads+of+2023" target="_blank"><strong><em>free virtual strategy workshops</em></strong></a><em>, designed to tackle the key challenges faced by our network of marketing leaders.</em></p> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="octcampaigns"></a></div></div> <h2 class="gn-reveal">October</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#73</span> <h3 class="gn-list-item__title">Kellogg's: <a href="https://www.marketingweek.com/kellogg-company-kellanova-brand/" target="_blank">WK Kellogg Co and Kellanova</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.kelloggs.co.uk/en_GB/home.html" target="_blank">Kellogg's Company</a> - <a href="https://www.kellanova.com/us/en/home.html" target="_blank">Kellanova</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Food</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Brand Architecture</span> </div> <p class="gn-reveal">Industry giants <strong>Kellogg's</strong> is now operating as two separate entities, <strong>WK Kellogg Co</strong> and <strong>Kellanova</strong>, following a split between its US-based cereal business and global snacking organisation.</p> <p class="gn-reveal">Well known sub-brands such as Pringles, Pop-Tarts and Nutri-Grain sit under the <strong>Kellanova</strong> banner. Whilst <strong>WK Kellogg Co</strong> will house a variety of cereals, including Frosted Flakes, Special K, Rise Krispies and Corn Flakes.</p> <p class="gn-reveal">Consumers will still be able to recognise <strong>Kellogg's</strong> iconic branding on product packaging around the world, but it will be shared by both independently run companies.</p> <p class="gn-reveal">To introduce their change in brand architecture, <strong>Kellogg's</strong> took over screens across the globe with bold out-of-home and digital out-of-home activity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Kellogg's: WK Kellogg Co and Kellanova" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73c521309ecaba60cbb50_6548df2f2948c13bef21068e_Kellogg%2527s%25202.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Kellogg's out-of-home activity marking the brand's split into WK Kellogg Co and Kellanova.</figcaption> </figure> <p class="gn-reveal">View our Round-up: <a href="https://www.thegonetwork.com/news/round-up-the-foundations-of-a-strong-brand-architecture-for-your-business" target="_blank"><strong><em>The Foundations of a Strong Brand Architecture for your Business</em></strong></a></p> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#74</span> <h3 class="gn-list-item__title">Trebor: <a href="https://www.marketing-beat.co.uk/2023/10/09/trebor-accent-geo-targeted-ad/" target="_blank">Own it – Be Proud of How You Sound</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Trebor, <a href="https://www.mondelezinternational.com/" target="_blank">Mondeléz International</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.elvislondon.com/" target="_blank">elvis</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Confectionery</span> <span class="gn-list-item__pill"><strong>Medium:</strong> DOOH, Radio, Social</span> </div> <p class="gn-reveal"><strong>Trebor </strong>launches geo-targeted social campaign celebrating diverse accents across the UK in an aim to strengthen the brand's purpose among consumers.</p> <p class="gn-reveal">Developed in partnership with creative agency <strong>elvis</strong>, '<strong>Own it – Be proud of How You Sound</strong>' encourages audiences from all regions to record a Trebor ad in their unique accent for a chance to star in the advert.</p> <p class="gn-reveal">Running across radio, digital out-of-home and supported by a QR code to Instagram, the confectionary brand selected ten voices from thousands of entries that will feature in the radio spots across various networks.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Trebor: Own it – Be Proud of How You Sound" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73c531309ecaba60cbb64_6548e46ec16fcba7f4fce488_Trebor%25201.png" width="auto" height="auto" loading="lazy"></div> <figcaption>Trebor's geo-targeted campaign celebrating diverse accents across the UK.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#75</span> <h3 class="gn-list-item__title">Norwich City FC: <a href="https://www.lbbonline.com/news/norwich-citys-heartbreaking-mental-health-film-moves-the-football-community" target="_blank">Check in on those around you</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.canaries.co.uk/" target="_blank">Norwich City FC</a> + <a href="https://www.samaritans.org/" target="_blank">Samaritans</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Mental Health Awareness</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Social, TV</span> </div> <p class="gn-reveal"><strong>Norwich City FC</strong> in collaboration with the <strong>Samaritans</strong> released a heartbreaking film that rippled across the football community ahead of World Mental Health Day.</p> <p class="gn-reveal">The powerful suicide prevention campaign urges fans to check in on each other no matter how things may look on the outside, because 'sometimes the signs are harder to spot'.</p> <p class="gn-reveal">The two-minute spot created in-house and viewed over 40 million times, shows two friends at a Norwich match, one visibly more excited and extroverted than the other, however in an impactful turn of events becomes the victim of suicide.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/tX8TgVR33KM?si=daU7RguUwXVmqAzl"><div><iframe src="https://www.youtube.com/embed/tX8TgVR33KM" title="Check in on those around you | #WorldMentalHealthDay 💛💚 #youarenotalone" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div></div> </figure> <p class="gn-reveal">View: <a href="https://www.thegonetwork.com/news/ones-to-watch-the-most-impactful-campaigns-of-october" target="_blank"><strong><em>8 of the Most Impactful Ad Campaigns of October 2022</em></strong></a></p> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#76</span> <h3 class="gn-list-item__title">British Gas: <a href="https://www.marketing-beat.co.uk/2023/10/17/british-gas-team-gb-stars/" target="_blank">Perform better with half price electricity</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.britishgas.co.uk/" target="_blank">British Gas</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.theandpartnership.com/" target="_blank">The&amp;Partnership</a> + <a href="https://omduk.com/" target="_blank">OMD UK</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Utilities</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Cinema, Radio</span> </div> <p class="gn-reveal"><strong>British Gas</strong> sets athletes in peak form for household chores in tongue-in-cheek TV spot aimed to highlight its new energy-saving initiative.</p> <p class="gn-reveal">Developed by <strong>The&amp;Partnership</strong> and <strong>OMD UK</strong>, the campaign features three notable Team GB and Paralympics GB athletes: <strong>Tom Daley</strong>, <strong>Katarina Johnson-Thompson</strong> and <strong>Ellie Simmonds.</strong></p> <p class="gn-reveal">The 60-second spot places the contestants in a race against time as they compete to confine their electricity usage within daylight hours, for which <strong>British Gas</strong> rewards its customers with half-price electricity due to renewable sources being more readily available.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/6GJlbWlG6fU?si=uMPPw1aPrCXIB7Lz"><div><iframe src="https://www.youtube.com/embed/6GJlbWlG6fU" title="Perform better with half price electricity | British Gas" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#77</span> <h3 class="gn-list-item__title">Girl vs Cancer: <a href="https://www.marketing-beat.co.uk/2023/10/20/bold-girl-vs-cancer-taboos/" target="_blank">Cancer won't be the last thing that f*cks me</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://girlvscancer.co.uk/" target="_blank">Girl vs Cancer</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.bartleboglehegarty.com/" target="_blank">BBH</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH</span> </div> <p class="gn-reveal">Community charity <strong>Girl vs Cancer</strong> partnered with creative agency <strong>BBH </strong>in a campaign to tackle the taboos around sex for those who are living with cancer.</p> <p class="gn-reveal">Based around the findings that as many as 60% of women with cancer experience sexual dysfunction, the bold ad aims to confront stigmas around sexual health and pleasure within the cancer community.</p> <p class="gn-reveal">Led by three candid films, the campaign is centred around the thought-stopping execution '<strong>Cancer won't be the last thing that f*cks me</strong>', discussing how female cancer patients have rediscovered their sexuality along the challenging journey.</p> <p class="gn-reveal">Supported by social media and OOH activity, the creatives also intend to drive people to a dedicated section on the <strong>Girl vs Cancer</strong> website offering supportive advice and information.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/U-OLmdycuko?si=kYp-cOHj_3UtKFvu"><div><iframe src="https://www.youtube.com/embed/U-OLmdycuko" title="SMASH THE STIGMA #SexandCancer #GIRLvsCancer" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#78</span> <h3 class="gn-list-item__title">Not On The High Street: <a href="https://www.marketing-beat.co.uk/2023/10/25/not-on-the-high-street-3d-ooh/" target="_blank">Don't Gift</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.notonthehighstreet.com/" target="_blank">Not On The High Street</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.uncommon.london/" target="_blank">Uncommon London</a> + <a href="https://www.hearts-science.com/en-gb/" target="_blank">Hearts &amp; Science</a> + <a href="https://grandvisual.com/" target="_blank">Grand Visual</a> + <a href="https://talonooh.com/en/" target="_blank">Talon</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Online Retail</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Online marketplace <strong>Not On The High Street</strong> calls out the devastating landfill impact of bad gifting with spectacular 3D out-of-home campaign.</p> <p class="gn-reveal">The creatives inspired by the findings that over 3 million Christmas gifts were thrown away last year, aims to raise awareness of the impact bad gifting has on the planet, as well as a reminder to consumers to not be wasteful during a cost-of-living crisis.</p> <p class="gn-reveal">Developed in collaboration with <strong>Uncommon London</strong>, <strong>Hearts &amp; Science</strong>, <strong>Grand Visual</strong> and <strong>Talon</strong>, the 3D special builds titled 'Don't' Gift Landfill', 'Don't Gift Big Biz' and 'Don't Gift Boring' are located on London's Westfield Shepherd's Bush and Vinegar Yard and Manchester's Salford Chapel Street.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73c531309ecaba60cbb75_6548e68eb350fb1f39bc6971_Don%2527t%2520gift%25202.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Not On The High Street's 3D out-of-home 'Don't Gift' campaign at Westfield Shepherd's Bush.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#79</span> <h3 class="gn-list-item__title">Uber Eats: <a href="https://www.marketing-beat.co.uk/2023/10/27/uber-de-niro-butterfield/" target="_blank">Best Friends</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.uber.com/gb/en/" target="_blank">Uber</a> - <a href="https://www.ubereats.com/gb" target="_blank">Uber Eats</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://motherlondon.com/" target="_blank">Mother</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Online food delivery service</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, VOD, OOH</span> </div> <p class="gn-reveal"><strong>Uber </strong>enlists celebrities <strong>Robert De Niro</strong> and <strong>Asa Butterfield</strong> in their latest integrated ad campaign for its 'Uber One' service.</p> <p class="gn-reveal">The touching ad sees the stars become unlikeliest of friends, bonding over their love of 'eating food' and 'going places' - activities <strong>Uber One</strong> can facilitate for.</p> <p class="gn-reveal">Developed by London-based creative agency <strong>Mother</strong>, the hero spot will run across TV, broadcaster video-on-demand, and digital in a wide range of different cut-down formats.</p> <p class="gn-reveal">Out-of-home assets have also been produced to support the lead film and highlight the benefits of <strong>Uber One</strong> membership.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/D2W3N5wsD6I?si=AvPHrIYhczAYd1kg"><div><iframe src="https://www.youtube.com/embed/D2W3N5wsD6I" title="Best Friends Full Length - Uber One | Uber Eats" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div></div> </figure> <p class="gn-reveal">View our Round-up: <a href="https://www.thegonetwork.com/news/round-up-5-common-mistakes-to-building-your-brands-online-reputation-and-how-to-tackle-them" target="_blank"><strong><em>5 Common Mistakes to Building your Brand's Online Reputation – and How to Tackle them</em></strong></a></p> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#80</span> <h3 class="gn-list-item__title">Meta: <a href="https://www.marketing-beat.co.uk/2023/10/27/meta-halloween-thrillboards/" target="_blank">Halloween Thrillboards</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.meta.com/gb/" target="_blank">Meta</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a> + <a href="https://www.unit9.com/" target="_blank">Unit 9</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Meta's</strong> Reality Labs embraces the spooky season with the introduction of fully immersive 'Halloween Thrillboards', marking the launch of <strong>Meta Quest 3</strong>.</p> <p class="gn-reveal">Developed in partnership with <strong>AMV BBDO</strong> and <strong>Unit 9</strong>, the activation flips the script on traditional 2D content, instead featuring immersive mixed reality.</p> <p class="gn-reveal">The disruptive billboards offer people the chance to step inside it, and experience two huge entertainment franchises available on the headset, Ghostbusters and The Walking Dead, intended to demonstrate <strong>Meta Quest 3's</strong> immersive technology.</p> <blockquote class="gn-blockquote gn-reveal">"unlike most Halloween launches, games on the new <strong>Meta Quest 3</strong> are a world-expanding experience that blurs the lines between gaming and reality."<cite>Michael Jones and Thomas Hazledine · Creative Directors, AMV BBDO</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73c531309ecaba60cbb8f_6548e7d49457c07e471255e4_meta.png" width="auto" height="auto" loading="lazy"></div> <figcaption>Meta's Halloween Thrillboards, developed with AMV BBDO and Unit 9, marking the launch of Meta Quest 3.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="novcampaigns"></a></div></div> <h2 class="gn-reveal">November</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#81</span> <h3 class="gn-list-item__title">Duracell: <a href="https://www.marketing-beat.co.uk/2023/11/01/christmas-2023-duracell/" target="_blank">Bunny Saves Christmas</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.duracell.co.uk/" target="_blank">Duracell</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.wundermanthompson.com/" target="_blank">Wunderman Thompson UK</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Battery Manufacture</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH, Social</span> </div> <p class="gn-reveal"><strong>Duracell </strong>sparks this year's Christmas ads to life with a new integrated campaign in collaboration with international agency <strong>Wunderman Thompson UK</strong>.</p> <p class="gn-reveal">The ad marks the return of the <strong>Duracell Bunny</strong> in the brand's first festive outing for 5 years to help save Santa from a blackout this Christmas, with back-up batteries on hand.</p> <p class="gn-reveal">The campaign will be led with a hero TV spot as well as extending across out-of-home, Facebook, Instagram, TikTok and in-store activations.</p> <blockquote class="gn-blockquote gn-reveal">"toys without batteries are like a creative department without a Christmas brief."<cite>Tom Drew · Executive Creative Director, Wunderman Thompson</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Duracell: Bunny Saves Christmas" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73c521309ecaba60cbb55_65956034ef07e6a57a1087d0_duracell%25205.png" width="auto" height="auto" loading="lazy"></div> <figcaption>Duracell's 'Bunny Saves Christmas' campaign, the brand's first festive outing for 5 years.</figcaption> </figure> <p class="gn-reveal">View our <a href="https://www.thegonetwork.com/news/ones-to-watch-most-popular-christmas-ad-campaigns-of-2022" target="_blank"><strong><em>2022 Christmas Ads Tracker</em></strong></a></p> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#82</span> <h3 class="gn-list-item__title">Aldi: <a href="https://www.marketing-beat.co.uk/2023/11/06/aldi-christmas-2023-kevin/" target="_blank">Kevin and the Christmas Factory</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.aldi.co.uk/" target="_blank">Aldi UK</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.mccann.com/" target="_blank">McCann</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Supermarket Chain</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Kevin the Carrot makes a welcome return this festive season in <strong>Aldi</strong>'s Willy Wonka themed Christmas ad.</p> <p class="gn-reveal">Developed by the supermarket's long-serving creative partner <strong>McCann</strong>, this will be the eighth year that Kevin and gang have starred in Aldi's much-anticipated festive campaigns.</p> <p class="gn-reveal">The ad opens with five lucky winners, including Kevin, of course, excitedly waiting to enter William Conker's Magical Christmas Factory.</p> <p class="gn-reveal">Other visitors to the factory include, Greedy Gluttonous Grape and Naughty Green Kiwi, who, one by one, fall at various hurdles until Kevin is the last carrot standing.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/HCoPv4aedfU?si=3MaMAAfTXc9qrR-a "><div><iframe src="https://www.youtube.com/embed/HCoPv4aedfU" title="Aldi Christmas Advert 2023" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#83</span> <h3 class="gn-list-item__title">Amazon: <a href="https://www.marketing-beat.co.uk/2023/11/07/amazon-2023-xmas-campaign/" target="_blank">Joy Ride</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.amazon.co.uk/" target="_blank">Amazon</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://hungryman.com/" target="_blank">Hungry Man</a> + <a href="https://dlmdd.com/" target="_blank">DLMDD</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> eCommerce</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, VOD, Social Media</span> </div> <p class="gn-reveal">Ecommerce giant <strong>Amazon </strong>unveils ode to friendship in 2023 Christmas ad, developed by the brand's internal creative team in collaboration with production agency <strong>Hungry Man</strong>.</p> <p class="gn-reveal">The festive campaign centred around a 60-second ad, '<strong>Joy Ride</strong>' tells the story of three older women reviving their lifelong friendship by reliving youthful escapades sledging down a snow-covered hill.</p> <p class="gn-reveal">Set to The Beatles' 'In My Life', the ad features a specially recorded rendition of the classic song produced by sonic branding agency <strong>DLMDD</strong>, and will run across TV, video-on-demand as well as social media through to the end of December.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/jmF0bOCa_4Q?si=53txPHsed8LK_5x_"><div><iframe src="https://www.youtube.com/embed/jmF0bOCa_4Q" title="Joy Ride | Amazon Holiday Ad" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div></div> </figure> <p class="gn-reveal">View: <a href="https://www.thegonetwork.com/news/ones-to-watch-most-impactful-campaigns-of-november" target="_blank"><strong><em>8 of the Most Impactful Ad Campaigns of November 2022</em></strong></a></p> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#84</span> <h3 class="gn-list-item__title">KFC: <a href="https://www.marketing-beat.co.uk/2023/11/14/kfc-turkey-2023-christmas-ad/" target="_blank">We Heard You, We Ignored You</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.kfc.co.uk/" target="_blank">KFC UK</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://motherlondon.com/" target="_blank">Mother</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Fast Food Restaurant Chain</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH</span> </div> <p class="gn-reveal"><strong>KFC</strong> put an end to the rumours that it would be launching a limited-edition Kentucky Fried Turkey for the festive season with its no-nonsense 2023 Christmas ad.</p> <p class="gn-reveal">Developed by creative agency <strong>Mother</strong>, the ad is essentially the world's first anti user-generated content campaign, as it tells audiences they heard their suggestions but ultimately will ignore them and 'stick to chicken' this Christmas.</p> <p class="gn-reveal">The 40-second ad will be supported by a variety of OOH promoting KFC's festive offering, the '<strong>Stuffing Stacker</strong>', with not a hint of turkey in sight.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.33802816901409%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.33802816901409%" data-rt-dimensions="426:240" data-page-url="https://vimeo.com/883936595"><div><iframe src="https://player.vimeo.com/video/883936595" title="KFC 'We Heard You'" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#85</span> <h3 class="gn-list-item__title">Charlie's Bar: <a href="https://www.marketing-beat.co.uk/2023/11/27/small-ad-beats-john-lewis/" target="_blank">Christmas Advert</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Charlie's Bar</span> <span class="gn-list-item__pill"><strong>Category:</strong> Pub</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Social Media</span> </div> <p class="gn-reveal">Northern Ireland pub, <strong>Charlie's Bar</strong> releases £700 Christmas ad shot on an iPhone yet dubbed 'better' than John Lewis' effort.</p> <p class="gn-reveal">The short film has captured the hearts of social media users, by showing an elderly man heading out to lay flowers on a grave, before strolling around town appearing to be lonely, with failed attempts to greet various passers-by.</p> <p class="gn-reveal">Once he reaches the pub, he sits alone until a young couple invite him over to their table and a friendship begins.</p> <p class="gn-reveal">The video finishes with a quote from WB Yeats: "There are no strangers here, only friends you haven't yet met."</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/5Lv1FMf7W_E?si=6ejTkmP3yAsTOrl-"><div><iframe src="https://www.youtube.com/embed/5Lv1FMf7W_E" title="Irish pub creates 'John Lewis-style' Christmas advert" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div></div> </figure> <p class="gn-reveal">Workshop Playback: <a href="https://www.thegonetwork.com/resources/investing-in-long-term-audience-engagement-with-creative-storytelling" target="_blank"><strong><em>Investing in Long-Term Audience Engagement with Creative Storytelling</em></strong></a></p> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#86</span> <h3 class="gn-list-item__title">Royal Mail: <a href="https://www.marketing-beat.co.uk/2023/11/27/royal-mail-posties-christmas/" target="_blank">In Good Hands</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.royalmail.com/" target="_blank">Royal Mail</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Postal Services</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Digital, VOD, Social Media</span> </div> <p class="gn-reveal"><strong>The Royal Mail</strong> unveils a new campaign honouring the hands-on work of posties during the busy festive period.</p> <p class="gn-reveal">Developed by <strong>AMV BBDO</strong>, the campaign launches at one of the most intense times of years for the brand, with double the number of parcels and stamped letters sent than usual.</p> <p class="gn-reveal">Set to a specifically commissioned poem by TS Eliot prize winning poet <strong>Roger Robinson </strong>and Read by actor<strong> Soppe Dirisu</strong>, the video aims to highlight the warmth and humanity showed by posties to their customers.</p> <p class="gn-reveal">Directed by Stink Films' <strong>Tom Green</strong> the 30 and 60 second versions will run across digital, social, and video-on-demand platforms.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/m2pEVA3Qr8A?list=TLGGEw_7eEaEpBgwNDEyMjAyMw"><div><iframe src="https://www.youtube.com/embed/m2pEVA3Qr8A" title="Royal Mail In Good Hands ad" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#87</span> <h3 class="gn-list-item__title">Burger King: Driving (thru the) Home (of the Whopper) for Christmas</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.burgerking.co.uk/" target="_blank">Burger King UK</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.bartleboglehegarty.com/" target="_blank">BBH</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Fast Food Restaurant Chain</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Radio</span> </div> <p class="gn-reveal">Restaurant chain <strong>Burger King</strong> has prioritised out-of-home media in a cheekily subversive TV-free Christmas campaign.</p> <p class="gn-reveal">Developed in partnership with London agency <strong>BBH</strong>, the creative is centred around an image of Santa tucking into the famous 'Whopper' burger, with an obvious play on Santa's status as being perhaps the biggest lie ever sold to children.</p> <p class="gn-reveal"><strong>Burger King</strong> has deliberately opted to run the creative after the key festive advertising rush to maximise impact.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Burger King: Driving (thru the) Home (of the Whooper) for Christmas" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73c531309ecaba60cbb67_656e1dd5636a2696ec25347d_burger%2520king.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Burger King's BBH-developed OOH Christmas campaign, run after the key festive advertising rush.</figcaption> </figure> <p class="gn-reveal">View our Round-up: <a href="https://www.thegonetwork.com/news/round-up-6-ways-to-drive-differentiation-through-your-marketing-strategy" target="_blank"><strong><em>6 Ways to Drive Differentiation Through your Marketing Strategy</em></strong></a></p> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#88</span> <h3 class="gn-list-item__title">Audible: <a href="https://www.marketing-beat.co.uk/2023/11/29/audible-ooh-fold-7/" target="_blank">This Is The Story</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.audible.co.uk/" target="_blank">Audible</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://fold7.com/" target="_blank">Fold7</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Podcast Service</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Audiobook and podcast service <strong>Audible</strong> harnesses the power of storytelling with innovative out-of-home campaign.</p> <p class="gn-reveal">Created by London agency <strong>Fold7</strong>, the creative revolves around special-build outdoor ads that highlight three of the most popular genres featured on the <strong>Audible</strong> platform: sci-fi, true crime and fantasy.</p> <p class="gn-reveal">Each separate execution leverages lighting, 3D artwork and FX to best communicate the key themes of each genre, featuring a bespoke strapline that aims to draw the viewer in.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Audible: This Is The Story" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73c531309ecaba60cbb97_656e1e2e828cbcf146737345_audible%25203.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Audible's special-build OOH campaign, created by Fold7, spanning sci-fi, true crime and fantasy genres.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="deccampaigns"></a></div></div> <h2 class="gn-reveal">December</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#89</span> <h3 class="gn-list-item__title">Columbia Sportswear: <a href="https://www.marketing-beat.co.uk/2023/12/08/columbia-sportswear-weather/" target="_blank">Go out anyway</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.columbiasportswear.co.uk/" target="_blank">Columbia Sportswear</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://rapportww.com/" target="_blank">Rapport</a> (IMPACT team)</span> <span class="gn-list-item__pill"><strong>Category:</strong> Apparel</span> <span class="gn-list-item__pill"><strong>Medium:</strong> DOOH</span> </div> <p class="gn-reveal"><strong>Columbia Sportswear</strong>'s latest campaign '<strong>Go out anyway</strong>' uses real-time weather data to provide personalised DOOH ads which plays on the nation's favourite topic, the unpredictable weather.</p> <p class="gn-reveal">Developed in partnership with <strong>Rapport </strong>agency's IMPACT team, the innovative campaign features irreverent copy that pokes fun on stereotypes associated with the British weather.</p> <p class="gn-reveal">The billboards are rolled out across high footfall locations in London and Manchester, including a hero execution at Waterloo station.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Columbia Sportswear: Go out anyway" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73c521309ecaba60cbb4d_65954a527dc14ca9f553ca70_columbia%25204.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Columbia Sportswear's real-time weather-data-driven DOOH campaign at high footfall locations across London and Manchester.</figcaption> </figure> <p class="gn-reveal">Workshop Playback: <a href="https://www.thegonetwork.com/resources/telling-stronger-brand-stories-with-emotive-and-behavioural-marketing" target="_blank"><strong><em>Telling Stronger Brand Stories with Emotive and Behavioural Marketing</em></strong></a></p> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#90</span> <h3 class="gn-list-item__title">Walkers: <a href="https://www.marketing-beat.co.uk/2023/12/18/gary-lineker-walkers-christmas/" target="_blank">Father Crispmas</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.walkers.co.uk/" target="_blank">Walkers</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Food</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Public Stunt</span> </div> <p class="gn-reveal">Gary Lineker poses as <strong>Father Crispmas</strong> with a <strong>Walkers</strong>-themed sleigh around Battersea power station, marking the football icon's 30^th year with the brand.</p> <p class="gn-reveal">Driving a red and gold <strong>Walkers</strong> branded sleigh wearing a 'modern' santa suit, Lineker shocked onlookers by finally sharing his crisps after years of refusing to in several adverts.</p> <p class="gn-reveal">The stunt marked the launch of the brand's Christmas ad as well as coinciding with the launch of a new range of limited-edition flavours ahead of the festive season, including <strong>Walkers</strong> Festive Turkey, Pigs in Blankets, and a Christmas Pudding flavour.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Walkers: Father Crispmas" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73c531309ecaba60cbb88_65954ba8ed89b066e8b773a8_walkers.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Gary Lineker as 'Father Crispmas' with a Walkers-themed sleigh at Battersea power station, marking his 30th year with the brand.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#91</span> <h3 class="gn-list-item__title"><a href="https://www.marketing-beat.co.uk/2023/12/19/tiktok-lucky-generals/" target="_blank">It starts on TikTok</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.tiktok.com/en/" target="_blank">TikTok</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.luckygenerals.com/" target="_blank">Lucky Generals</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Social media network</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH, Radio</span> </div> <p class="gn-reveal">Social media network <strong>TikTok </strong>showcases the life-changing potential of its usage in an emotional, new ad spotlighting a father's fitness journey.</p> <p class="gn-reveal">Developed in partnership with UK agency <strong>Lucky Generals</strong>, the omnichannel campaign appeared across a range of high-impact, out-of-home sites across the nation from Waterloo Station to the Cromination.</p> <p class="gn-reveal">The ad will also run across TV supported by additional radio, podcast and in-app executions featuring 'home-grown' <strong>TikTok</strong> creator talent.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/Lj1fWNMnx2M?si=KrmvB4ql5VtuhRVb"><div><iframe src="https://www.youtube.com/embed/Lj1fWNMnx2M" title="It starts on TikTok" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div></div> </figure> <p class="gn-reveal"><a href="https://www.thegonetwork.com/news/the-ultimate-guide-to-video-and-content-production-advice-from-our-experts" target="_blank"><strong><em>The Ultimate Guide to Updating your Video Content Strategy – Advice from our Experts</em></strong></a></p> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#92</span> <h3 class="gn-list-item__title">Crisis: <a href="https://www.marketing-beat.co.uk/2023/12/21/crisis-homelessness-campaign/" target="_blank">Always Keep One Eye Open</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.crisis.org.uk/" target="_blank">Crisis</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.goodagency.co.uk/" target="_blank">Good Agency</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Homeless charity <strong>Crisis</strong> hits back at Suella Braverman's comments describing homelessness as a 'lifestyle choice' with a thought-provoking campaign.</p> <p class="gn-reveal">Developed with <strong>Good agency</strong>, the creative focuses on the fact that sleepers must 'always keep one eye open' due to the fear of being out in the open, with the organisation highlighting that it's never a choice!</p> <p class="gn-reveal">Using real quotes from homeless people, it is set to run in large, immersive OOH formats across Birmingham and West Midlands, as well as digital and press channels in the run up to Christmas, in hope to raise awareness of the pressing issue.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Crisis: Always Keep One Eye Open" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73c531309ecaba60cbb5b_65954d27f7c8247b27c2ac3c_Crisis.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Crisis's 'Always Keep One Eye Open' OOH campaign, developed with Good Agency, running across Birmingham and West Midlands.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#93</span> <h3 class="gn-list-item__title">Purplebricks: <a href="https://www.marketing-beat.co.uk/2023/12/21/purplebricks-shares-new-relaunch-campaign-set-to-hit-screens-on-boxing-day/" target="_blank">Goodbye Bull, Hello Purplebricks</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.purplebricks.co.uk/" target="_blank">Purplebricks</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.brothersandsisters.co.uk/" target="_blank">Brothers &amp; Sisters</a> + <a href="https://www.msixandpartners.com/" target="_blank">MSix &amp; Partners</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Estate agent</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal"><strong>Purplebricks</strong> released its new relaunch campaign, promising to remove all the 'Bull' that consumers face when trying to sell their homes.</p> <p class="gn-reveal">Created by <strong>Brothers &amp; Sisters</strong>, the campaign celebrates <strong>Purplebricks</strong> new offer allowing customers to have their house sold for no charge at all.</p> <p class="gn-reveal">Launched on Boxing Day, 'Goodbye Bull, Hello <strong>Purplebricks</strong>' marks the first piece of work from <strong>Brothers &amp; Sisters</strong> who won the account the previous month, with media agency <strong>MSix &amp; Partners</strong>.</p> <p class="gn-reveal">The campaign will also be bolstered by radio, OOH, and digital iterations.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/2wZN0Cs-7DY?si=qEV8YYPShqGXqP4c"><div><iframe src="https://www.youtube.com/embed/2wZN0Cs-7DY" title="Goodbye Bull, Hello Purplebricks" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#94</span> <h3 class="gn-list-item__title">Amazon Prime: <a href="https://www.marketing-beat.co.uk/2023/12/21/harry-kane-stars-in-fresh-prime-promotion-showcasing-sport/" target="_blank">Boxing Day Fixtures</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.amazon.co.uk/" target="_blank">Amazon Prime</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://darkhorses.com/" target="_blank">Dark Horses</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Streaming service</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, VOD, Social Media</span> </div> <p class="gn-reveal">Harry Kane stars in a new <strong>Prime </strong>promotion, which shows him battling the festive blues, and being cheered up by Premier League fixtures on the streaming platform.</p> <p class="gn-reveal">Spearheaded by <strong>Dark Horses</strong> and directed by Hunky Dory Films' <strong>Tom Marshall</strong>, the film shows the Bayern Munich star carrying out Christmas various activities yet failing to get into the full spirit of the holiday.</p> <p class="gn-reveal">Realising it's just not Christmas without football, Kane settles in to watch the Boxing Day fixtures, and instantly feels more festive.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/5QeKAk06BDo?si=07KCCq5LqaMD_INx"><div><iframe src="https://www.youtube.com/embed/5QeKAk06BDo" title="Harry Kane has Christmas OFF but SOMETHING was missing...⚽" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#95</span> <h3 class="gn-list-item__title">On the Beach: <a href="https://www.marketing-beat.co.uk/2023/12/11/chanel-on-the-beach/" target="_blank">Chanel Hijack</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.onthebeach.co.uk/" target="_blank">On the Beach</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Travel</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Travel firm <strong>On the Beach</strong> hijacked a star-studded Chanel fashion show taking place in Manchester's Northern Quarter with a series of brazen out-of-home activations.</p> <p class="gn-reveal">Comparing the designer brand's frankly eye-watering prices to its own cut-price holiday deals, On the Beach's rapidly deployed tactical ads drove home its competitive pricing proposition.</p> <p class="gn-reveal">One of the holiday operator's ads for example featured an image of a Chanel handbag with the words, 'This bag's £5,093 cheaper in Turkey. (May as well get some sun while you're there too).'</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="On the Beach: Chanel Hijack" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73c531309ecaba60cbbba_65955c1a3eae739c764254ba_on%2520the%2520beach.png" width="auto" height="auto" loading="lazy"></div> <figcaption>On the Beach's tactical OOH ads hijacking a Chanel fashion show in Manchester's Northern Quarter.</figcaption> </figure> <p class="gn-reveal">View: <a href="https://www.thegonetwork.com/news/ones-to-watch-most-impactful-campaigns-of-december" target="_blank"><strong><em>8 of the Most Impactful Ad Campaigns of December 2022</em></strong></a></p> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#96</span> <h3 class="gn-list-item__title">Tesco: <a href="https://www.marketing-beat.co.uk/2023/12/18/tesco-commuters-christmas/" target="_blank">Become more Christmas</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.tesco.com/" target="_blank">Tesco</a></span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.bartleboglehegarty.com/" target="_blank">BBH</a> + <a href="https://kineticww.com/" target="_blank">Kinetic</a> + <a href="https://www.n2o.co.uk/" target="_blank">N2O</a> + <a href="https://www.essencemediacom.com/" target="_blank">EssenceMediacom</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Supermarket chain</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Tesco</strong> brought its festive TV advert to life last week in a showstopping OOH activation at London's Kings Cross station in a bid to help commuters '<strong>become more Christmas</strong>'.</p> <p class="gn-reveal">Created by <strong>BBH</strong>, <strong>Kinetic</strong>, <strong>N2O</strong> and <strong>EssenceMediacom</strong>, the initial digital billboard gradually filled up to show a banquet full of Tesco's festive offerings, including giant baubles, stars, Christmas trees, and fairy lights.</p> <p class="gn-reveal">The OOH experience culminated with a choir singing Christmas carols on the 15th of December.</p> <blockquote class="gn-blockquote gn-reveal">"A poster that becomes more Christmas over time is a simple yet charming way that demonstrates just how big the idea of #BecomeMoreChristmas really is."<cite>Felipe Serradourada Guimaraes · Deputy Executive Creative Director, BBH</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Tesco: Become more Christmas" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73c531309ecaba60cbb6a_65955cf61febe84b86200d5c_tesco%25203.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Tesco's showstopping OOH activation at London's Kings Cross station, created by BBH, Kinetic, N2O and EssenceMediacom.</figcaption> </figure> </div> <p class="gn-reveal"><strong><em>Looking for your next agency partner? GO! offer cost-free support on marketing agency search, recommendation, and qualification. For an initial conversation with the team, </em></strong><a href="https://www.thegonetwork.com/get-in-touch?utm_source=Article&utm_medium=Get+in+touch&utm_campaign=Most+Impactful+Ads+of+2023&utm_term=Article+-+Get+in+touch+-+Most+Impactful+Ads+of+2023" target="_blank"><strong><em>get in touch.</em></strong></a></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2024---monthly-review" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2024 – Monthly Review </span> <span class="gn-related__excerpt">97 campaigns reviewed across Creative, Digital, and OOH. See which brand work from Heinz, Kellogg&#39;s, Lovehoney, and more made the cut this y</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2025---monthly-review" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2025 – Monthly Review</span> <span class="gn-related__excerpt">Agency creatives ranked month by month: digital, TV, OOH, and charity work. See which June campaigns nailed bold storytelling and craft.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2026---monthly-review-2026" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2026 – Monthly Review</span> <span class="gn-related__excerpt">Creative, digital, and OOH work from 2026&#39;s standout campaigns, broken down by agency, medium, and the strategic thinking that made each one</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2023---april-to-june" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2023 - April to June</span> <span class="gn-related__excerpt">24 standout Creative, Digital, and OOH ads from Q2 reviewed, covering campaigns from Rail Delivery Group, Uber Eats, and more.</span> </a> </li> </ul> </aside>