<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc9966f7a278cd72ae6c_b2b-20marketing.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Investing in B2B Brand-Building using B2C Brand Strategies</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>29 February 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 29 Feb 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">What can <strong>B2B marketing leaders</strong> learn from their B2C counterparts?</p> <p class="gn-reveal">In this virtual session, our experts explore the <strong>typical differences between B2C and B2B strategies</strong>, the common blockers B2B teams face in their brand-building, and what to consider when <strong>translating these approaches to a B2B audience</strong> - this could include; <strong>use of social media</strong>, seamless buyer experiences, emotional marketing and storytelling campaigns, or even the <strong>cultural differences between B2C and B2B businesses</strong>.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>On the agenda</h4> <ul> <li><strong>B2C vs. B2B.</strong> The common differences between B2C and B2B approaches to brand-building, and why these come about.</li> <li><strong>What we can learn.</strong> The most popular B2C strategies that we can leverage in B2B brands, and what to consider.</li> <li><strong>Investing in B2B brand-building.</strong> Key challenges and practical guidance for applying these strategies within your own business.</li> <li><strong>Q&amp;A with our experts and final thoughts.</strong></li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Louise Reid</span> <span class="gn-speaker__role">Managing Director · The Scott Partnership</span> <a href="https://www.linkedin.com/in/louisereidtsp/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Becky Holland</span> <span class="gn-speaker__role">Founder &amp; CEO · BH&amp;P</span> <a href="https://www.linkedin.com/in/rebeccaholland/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Charlotte Graham-Cumming</span> <span class="gn-speaker__role">CEO · Ice Blue Sky</span> <a href="https://www.linkedin.com/in/charlottegc/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Paul Roberts</span> <span class="gn-speaker__role">Director of Media &amp; Ad Tech · NERVE</span> <a href="https://www.linkedin.com/in/paul-roberts-3030632a/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Peter Lowes</span> <span class="gn-speaker__role">Co-Founder &amp; Managing Director · Present Works</span> <a href="https://www.linkedin.com/company/27171305/admin/feed/posts/#" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/joining-the-dots-between-your-marketing-and-digital-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Joining the Dots Between your Marketing and Digital Strategies</span> <span class="gn-related__excerpt">Siloed tactics limit growth. 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