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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Investing in B2B Brand-Building using B2C Brand Strategies</h1>
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<strong>The GO Network</strong>
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<span>29 February 2024</span>
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<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 29 Feb 2024 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">What can <strong>B2B marketing leaders</strong> learn from their B2C counterparts?</p>
<p class="gn-reveal">In this virtual session, our experts explore the <strong>typical differences between B2C and B2B strategies</strong>, the common blockers B2B teams face in their brand-building, and what to consider when <strong>translating these approaches to a B2B audience</strong> - this could include; <strong>use of social media</strong>, seamless buyer experiences, emotional marketing and storytelling campaigns, or even the <strong>cultural differences between B2C and B2B businesses</strong>.</p>
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<h4>On the agenda</h4>
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<li><strong>B2C vs. B2B.</strong> The common differences between B2C and B2B approaches to brand-building, and why these come about.</li>
<li><strong>What we can learn.</strong> The most popular B2C strategies that we can leverage in B2B brands, and what to consider.</li>
<li><strong>Investing in B2B brand-building.</strong> Key challenges and practical guidance for applying these strategies within your own business.</li>
<li><strong>Q&A with our experts and final thoughts.</strong></li>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Louise Reid</span>
<span class="gn-speaker__role">Managing Director · The Scott Partnership</span>
<a href="https://www.linkedin.com/in/louisereidtsp/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Becky Holland</span>
<span class="gn-speaker__role">Founder & CEO · BH&P</span>
<a href="https://www.linkedin.com/in/rebeccaholland/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Charlotte Graham-Cumming</span>
<span class="gn-speaker__role">CEO · Ice Blue Sky</span>
<a href="https://www.linkedin.com/in/charlottegc/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Paul Roberts</span>
<span class="gn-speaker__role">Director of Media & Ad Tech · NERVE</span>
<a href="https://www.linkedin.com/in/paul-roberts-3030632a/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Peter Lowes</span>
<span class="gn-speaker__role">Co-Founder & Managing Director · Present Works</span>
<a href="https://www.linkedin.com/company/27171305/admin/feed/posts/#" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p>
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