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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Driving Conversions with your Social Media Strategy</h1>
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<strong>The GO Network</strong>
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<span>3 April 2024</span>
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<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Wed, 3 Apr 2024 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">In this workshop for marketing leaders looking to effectively activate 'social selling', our panel of social media experts are here to cover the state of play for social media as a marketing channel in 2024, the differing platforms, opportunities, and challenges they present, and best practise advice for strategies from UGC to paid partnerships.</p>
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<div class="gn-callout__label">On the agenda</div>
<h4>On the agenda</h4>
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<li><strong>The latest in social.</strong> The latest trends in how brands are using social platforms like TikTok, Instagram, and more for social selling.</li>
<li><strong>Framing your social channels in 2024.</strong> Balancing community engagement with direct conversion-led tactics, and the options for driving these through your social channels.</li>
<li><strong>Challenges and opportunities.</strong> The key considerations before investing in social activation, measuring and demonstrating success, and questions from the audience for our panel.</li>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Jack Moore</span>
<span class="gn-speaker__role">Head of Social · Hatch</span>
<a href="https://www.linkedin.com/in/jackmoore240/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Laura Selby</span>
<span class="gn-speaker__role">Director of Digital · If Agency</span>
<a href="https://www.linkedin.com/in/laura-belshaw/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Nigel Agius</span>
<span class="gn-speaker__role">Head of Performance · Favoured</span>
<a href="https://www.linkedin.com/in/nigel-a-b3879358/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Ines Casas</span>
<span class="gn-speaker__role">Social Director · eight&four</span>
<a href="https://www.linkedin.com/in/ines-casas/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p>
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<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
<li class="gn-related__item">
<a href="/articles/social-commerce-at-scale" class="gn-related__link">
<span class="gn-related__category">Expression</span>
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<span class="gn-related__excerpt">Agency experts break down platform algorithm shifts, TikTok's explosive rise, and the risks and opportunities shaping organic social strateg</span>
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<li class="gn-related__item">
<a href="/articles/playback-tiktok-emerging-social-platforms-how-your-brand-can-get-involved" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Playback: TikTok & Emerging Social Platforms: How Your Brand Can Get Involved</span>
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